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Would you pay a subscription fee for a smarter Siri? A rumor is circulating that Apple, scrambling to catch up to rivals in AI, and after a decade-plus of blithely neglecting Short Bus Siri, plans to charge users a subscription fee for the privilege.

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It certainly isn’t without precedent for Apple to charge subscriptions, though. Users of the best HomeKit cameras know, for example, that paying a fee to Apple opens storage and services. And of course Apple Music and the like are available as part of Apple One.

Personally, while I can see the logic the rumor-monger might have sought to illustrate, I doubt Apple would attempt to do it this way.

I imagine trying to divide Siri in half would be a marketing nightmare: while there are undoubtedly some Apple users keen to get access to more AI features – and others keen to avoid them – Siri+ makes it difficult to sell iPhones to either camp.

Via: Digital Camera World

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