Today marks 10 years that Tim Cook took over as CEO of Apple
On this day ten years ago, Steve Jobs resigned as CEO of the company he built and officially named Tim Cook as Apple’s new head. Two months later, Steve Jobs passed away and the future of Apple lay solely on the shoulders of Tim Cook.
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Tim Cook took over Apple at a turbulent time when Jobs was battling pancreatic cancer and the company’s future seemed uncertain. Questions were widespread after Tim Cook took over, including whether Cook would continue in the footsteps of Jobs or create a new vision for the future of Apple.
A day after he became CEO, Cook sent a letter to Apple employees, promising that despite Jobs no longer being at the helm, Apple “is not going to change.”
The first device that launched with Tim Cook as CEO was the iPhone 4S in 2011, which was announced one day before Jobs’ death. Jobs had overseen the development of the device, but it was the first iPhone that had launched under Tim Cook.
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