T-Mobile to drop the Sprint name sometime this summer
T-Mobile has announced that it will be dropping the Sprint name sometime this summer which will officially mean that the recent merger will be completed.
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Speaking at an investor event on Tuesday, T-Mobile CEO Mike Sievert reiterated that Day One for the enterprise team at T-Mobile has largely already arrived. EVP of T-Mobile for Business Mike Katz and his team are now pursuing a unified strategy behind the T-Mobile brand to engage with large and small enterprise and public sector customers.
On the consumer side, “we’ve always been planning a summer timeframe,” Sievert said. “With COVID-19, we moved it out into the mid-summer instead of the early summer, and this is when we will essentially be advertising one flagship postpaid T-Mobile brand as well as operating a unified fleet of retail. The retail piece is why we slowed down just a little bit.”
T-Mobile hasn’t talked about an exact date – although some reports have pegged it as August 2 – but that’s when the company will present a unified value proposition behind the flagship postpaid T-Mobile brand. That value proposition will be activated by a fully trained, “fired-up team of people across all of our retail fleet, which will be branded T-Mobile,” Sievert said.
To read the rest of the article, click: https://www.fiercewireless.com/operators/sprint-consumer-brand-headed-for-summer-sunset
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