Surprise! Apple’s ‘boring’ iPhone SE is paying off
“When Apple took the wraps off the iPhone SE in March, fanboys (and girls) everywhere wondered, is that it?” Alice Truong writes for Quartz.
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“The iPhone SE, though relatively cheap at $399 to $499 in the US, was underwhelming. This was essentially the innards of the iPhone 6S jammed into the body of the now-dated 5S,” Truong writes. “While many were clearly disappointed, Apple saw the device as a way to capture a larger share of the lower-priced smartphone market. The strategy seems to be paying off.”
“According to a June 15 report from Credit Suisse, the market for $500-plus phones is narrowing in recent years, comprising a smaller share of smartphones globally,” Truong writes.
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