Siri is crucial to Apple’s future

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New-Siri-icon“Apple has been working on speech and voice AI solutions for decades,” Tim Bajarin writes for TIME Magazine.

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“Only in 2011 did Apple believe the iPhone had enough horsepower to deliver the first generation of Siri. (Apple acquired the company behind Siri in 2010),” Bajarin writes. “Since then, Apple has been using new forms of AI and machine learning to expand that knowledge base. It has also tapped into other data sources to give Siri a much larger base of info to pull from when answering questions. The iPhone’s increasing processing power and Apple’s growing expertise at quickly answering questions have meant Siri has become smarter and faster with each passing year.”

“In Apple’s case, AI work is vital to the company’s long term success,” Bajarin writes. “Apple will deploy Siri across its myriad platforms, turning voice into an important new form of user interface.”

Read more in the full article here.

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