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“The de Young Museum in San Francisco is experimenting with a new way for visitors to experience art,” Heather Kelly reports for CNNMoney. “Starting Thursday, anyone with an Apple Watch will be able to go through the museum and hear recordings about the nearest display when alerted by a vibration on their wrist.”
“Made by the startup Guidekick, it’s an expansion of the museum’s recent iPhone app,” Kelly reports. “When you walk up to one of the elaborate gowns in the Oscar de la Renta retrospective, the Apple Watch vibrates to let you know there’s an audio component. Tap the watch and Andre Leon Talley or de la Renta himself will discuss the influences behind the piece.”
“The idea, says de Young’s active director and COO Richard Benefield, is for the watch to act as an invisible tour guide, delivering information in real time so visitors don’t have to to look away from the art itself,” Kelly reports. “‘I’ve made it known to Silicon Valley, our museum is your laboratory,’ said Benefield.”
Read more in the full article here.
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