Netflix won’t take part in Apple’s upgraded TV App
“We’re just a week away from the expected announcement of Apple’s streaming video service,” Chance Miller reports for 9to5Mac. “While details are still sparse, a report earlier today listed five TV shows that have already wrapped shooting.”
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“Meanwhile, Netflix CEO Reed Hastings today confirmed that the company has no intentions to be a part of Apple’s upgraded TV application,” Miller reports. “Netflix CEO Reed Hastings addressed Apple’s ambitious streaming plans at an event. Hastings said that while ‘Apple is a great company,’ Netflix wants to be able to control its own content through its own app.”
“Part of Apple’s revamped TV strategy is said to be an upgraded TV app that allows users to subscribe to third-party services like HBO, Starz, and more. Netflix, however, will not be part of this new TV app hub, as previous reports have suggested,” Miller reports. “This shouldn’t come as a major surprise, however. Netflix has long resisted Apple’s TV app on tvOS, so it was unlikely from the start that it would integrate with an upgraded version of the app either.”
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