Netflix picks Microsoft as partner for ad supported streaming service
Netflix has stunned the streaming and tech world by choosing to partner with Microsoft for a new ad supported pricing plan for its streaming service.
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The plan (to be announced sometime soon) is going to be offered along with its other plans as an option for subscribers, as the streaming service sees a massive exit from its platform over the last several months. The company hopes that the new offering will help its departing revenue slow as the company is loosing money rapidly.
Netflix’s Chief Operating Officer Greg Peters addressed the decision to work with Microsoft in a short blog post on Wednesday.
“Microsoft has the proven ability to support all our advertising needs as we work together to build a new ad-supported offering,” he wrote.
No word on when this offering will be available.