NBC’s ‘Breaking News’ app and social media feeds going dark

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NBC has announced that it is pulling the plug on its Breaking News app and social media accounts on December 31st.

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The company’s co-founder and General Manager Cory Bergman said in a statement:

“We’re true believers of news that isn’t designed for clicks, but a service that helps people and companies make smarter, safer decisions.  As we discovered, such a model doesn’t fit with advertising, and despite a surge of interest in our premium data, the money has run out.”

Current employees will remain at the company and then possibly be employed at NBC in various positions.

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Dan Uff

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