NBC Peacock Streaming Service to offer Live Streaming, Tiered Pricing, and Exclusives

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NBCUniversal is looking to differentiate its streaming service “Peacock” from rivals through its pricing structure, live video streaming, and user interface.

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When streamers first log on to NBCUniversal’s new streaming service Peacock, they may get something they won’t see on Netflix, Disney+ or HBO Max — live video.

Users will be greeted by streaming content, similar to turning on traditional television, according to people familiar with the matter. The showcased video could be a live offering from NBC News Now, NBC’s free streaming news service…

There will be two tiers of Peacock that require payment — a limited-advertising version that will cost about $5 per month and an advertising-free version that will cost about $10 per month, the people said. The Information first reported the details of the tiered pricing. Both tiers will include Peacock’s full suite of content. The free advertising-supported tier of Peacock will have limited content as compared with the $5 and $10 versions, two of the people said. The free version will likely not include the full series of “The Office.”

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