Macy’s to start selling Apple Watch this Holiday Season

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According to a report from Fortune and 9to5Mac.com, Macy’s will open an Apple Store within its flagship location at Herald Square in New York City, while the Apple Watch will also come to all of the chain’s “top buildings” for the holiday season.

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President and CEO-designate Jeff Gennette told Wall Street analysts on Thursday that Macy’s signed a deal with Apple AAPL -2.61% to open an Apple store within its 1 million square-foot flagship at Herald Square in New York. Not only is Macy’s the first department store to host one of the tech giant’s emporia, but it will also be able to sell the Apple Watch at more than 180 stores in time for the Thanksgiving to Christmas rush.

“It will be in all of our top buildings for the holiday season,” said Gennette, who will take the reins in early 2017 from longtime CEO Terry Lundgren.

The Apple Watch will come to more than 180 Macy’s locations before the holiday shopping season kicks off in November. It’s unclear at this point what models Macy’s will sell, but with the essential death of the Apple Watch Edition, the luxury market will be targeted likely with the new ceramic model.

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