iPad app downloads see first positive quarterly growth in four years
At the same time, Sensor Tower Store Intelligence data reveals that quarterly global consumer spending in iPad apps saw its largest Y/Y increase since Q4 2014 at 16 percent, while crossing the $2 billion threshold for the first quarter ever.
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Last quarter’s total of new app installs on iPad was its largest since Q3 2016, when consumers worldwide downloaded an estimated 1.16 billion iPad apps for the first time. One year ago in Q1 2019, first-time iPad app downloads were down 19 percent Y/Y.
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