Hulu Axing Free TV Episodes – Will go all subscription
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After over 9 years of free services, Hulu has announced that it will no longer be offering such services effective immediately. However, the current subscription prices of $7.99 and $11.99 will remain the same.
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Hulu senior VP and head of experience Ben Smith had the following to say regarding the elimination of the free service:
For the past couple years, we’ve been focused on building a subscription service that provides the deepest, most personalized content experience possible to our viewers. As we have continued to enhance that offering with new originals, exclusive acquisitions, and movies, the free service became very limited and no longer aligned with the Hulu experience or content strategy.
In another surprising move, Hulu has decided to team up with Yahoo! to show any free content it may have in its current video library. Hulu’s list of free content consists mainly of shows from ABC, NBC, and Fox along with miscellaneous clips and other series as well as some anime shows. Yahoo View will offer the 5 most recent episodes of these shows starting 8 days after they have aired on live TV.
Phil Lynch, Yahoo’s VP and head of media partnerships released the following statement in regard to Yahoo’s new partnership with Hulu.
Video is an important part of Yahoo’s strategy and we’re committed to delivering the best digital video content to our users. To date, we’ve streamed amazing experiences across sports, finance, and news. This partnership with Hulu is a natural extension of that strategy, bringing the best of TV and entertainment content to our lifestyle vertical.
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