HBO’s former CEO signs multi-year deal with Apple TV+
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Richard Plepler, HBO’s former chief executive of 27 years, has landed a long-term content deal with Apple TV+.
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Plepler and Apple had been hashing out a deal that would bring more content to Apple’s budding streaming service. Now finalized, the arrangement comes as a five-year deal in which his new company, Eden Productions, will produce television series, feature films, and documentaries exclusively for Apple TV+.
“It was instantaneously clear to me that I had a wonderful and very privileged run at HBO and I wasn’t going to be able to duplicate that again,” Mr. Plepler said in an interview, according to the New York Times. “And I didn’t want to try to duplicate that again. It felt very clear to me that I just wanted to do my own thing.”
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