Disney+ Launches

Walt Disney Co.’s much-anticipated debut of its new streaming video service was marred by early technical glitches and crashes for some users, though it was still stirring excitement and buzz on social media and worked successfully for many subscribers.

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New Star Wars series The Mandalorian was trending on social media, and Twitter users were proclaiming their excitement at finally being able to sign up and watch Disney+ after months of well-orchestrated anticipation from the Disney marketing machine.

Disney is entering a market already crowded with heavy hitters, including Netflix Inc., Amazon.com and Apple Inc. And more rivals are diving in soon, such as AT&T Inc. and Comcast Corp. next year. The world’s largest entertainment company thinks it can seize the day with a product packed with the company’s best movies and TV shows, including “Star Wars,” Marvel and Pixar films, as well as its library of some 400 children’s movies.

Via: Bloomberg

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