CBS updates their “CBS NEWS” for Apple TV for the upcoming Republican and Democratic National Conventions
The new CBS NEWS app has been redesigned for the 4th generation Apple TV.
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While watching live video in the new CBS News app, users can browse related content, subscribe to content, and bookmark on-demand video for future viewing. Content is drawn from the 24-hour CBSN service, rather than solely a feed of the broadcast network’s national evening news.
The new version of the Apple TV CBS News app has fully implemented Siri search for the first time. Users can launch the app by voice from the Apple TV home screen, as well as search for specific content by keyword or subject using Apple’s voice recognition technology.
Coverage of the Democratic and Republican National Conventions starts on July 18. Multiple exclusive video feeds, available only on the CBSN online service, will be streamed to the app from several locations inside and outside the convention halls, as well as reaction and analysis from Washington D.C. and New York CBS News offices.
CBSN is a stand-alone digital distribution service, executed and delivered by CBS News and CBS Interactive. It launched in November 2014 and combines pre-recorded content with live news streams.
“Our Apple TV app represents the future of how viewers will consume and interact with video,” said Christy Tanner, senior vice president and general manager of CBS News Digital. “We are taking advantage of the platform’s cutting-edge, interactive technology to offer a customizable experience.”
The assortment of CBSN content is ad-supported, with ads inserted by the service in between news items on the live streaming feed. AppleInsider’s initial testing of the app showed an advertisement from a sponsor is inserted every two viewed on-demand news items, and periodically displayed during the live video feed.
Anchored programming runs between 9 a.m. and 12 a.m. eastern time. Breaking news is initially reported by the service’s anchor, with the live feed shifting shortly thereafter to the local affiliate covering the story.
While the service does stream the parent broadcast network’s news shows live, it will later provide on-demand video on some of the stories presented during the newscast in greater detail.
The new version of the CBS News app requires a fourth generation Apple TV, must be downloaded through the Apple TV App Store, and occupies 14.1MB of storage space and is available now.
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