CBS All Access relaunching as Paramount+ on Thursday, March 4th, 2021
CBS and Paramount have announced that the current streaming service, called CBS All Access, will be rebranded as Paramount+ sometime in March of 2021.
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Below is the actual press release:
“ViacomCBS Inc. (NASDAQ: VIAC, VIACA) announced today that its highly anticipated streaming service, Paramount+, will launch in the U.S. on Thursday, March 4, 2021.
ViacomCBS will also bring Paramount+ to international markets with initial debuts in Latin America on March 4, 2021; the Nordics on March 25, 2021; and Australia in mid-2021. The CBS All Access service in Canada will be rebranded to Paramount+ on March 4, 2021, and an expanded offering will be available later in the year.
Additionally, the company will host an investor event and issue fourth quarter and full year financial results for the period ending December 31, 2020 on Wednesday, February 24, 2021. The presentation will deliver a comprehensive overview of the company’s streaming strategy, including Paramount+, Pluto TV, and SHOWTIME(R) OTT.”
No other information has been given about the network, its programming, or its current membership.
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