CBC Planning Fall Launch of 24/7/365 Ad Supported Streaming News Channel
The Canadian public broadcaster’s 24/7 free ad supported streaming channel will be anchored by its flagship news program, `The National’.
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OTTAWA, Canada—As part of a new strategic plan to better serve audiences across Canada on both television and digital platforms, CBC News has announced plans to launch a new free ad supported streaming channel in the fall.
“The world of news media, TV and video journalism is changing rapidly. Yet the demand for trusted, quality journalism is unchanged. To reach audiences in new ways, we are making a strategic push into the world of streaming news with the launch of a FAST channel, while continuing to broaden and deepen the storytelling on our flagship program, `The National,'” said Susan Marjetti, general manager of news, current affairs and local, CBC.
The new free 24/7 ad-supported streaming (FAST) news channel for streaming, digital and connected TV platforms, will offer the best of CBC local, national and current affairs journalism, the Canadian public broadcaster said.
The new channel will complement the CBC News Network, which will continue to serve as Canada’s live and breaking subscription news channel on cable, satellite and CBC Gem.
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