AT&T Announces “WatchTV” with a new unlimited data plan

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On the heels of the merger with Time Warner, AT&T has announced a new option with data plan for its subscribers.

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Dubbed Watch TV, the new service incorporates over 30 channels – several of those were under the Time Warner umbrella including CNN, Cartoon Network, TBS, and Turner Classic Movies.  Sometime in the future, AT&T will be including such networks as Comedy Central, Nicktoons, and others.

People will be able to watch on “virtually every current smartphone, tablet, or Web browser,” as well as “certain streaming devices.” The company didn’t immediately specify compatible Apple platforms, but these will presumably include at least the iPhone and iPad, given their popularity and AT&T’s long-standing relationship with Apple.

The first data plan is “AT&T Unlimited &More”, which will also include $15 in monthly credit towards DirecTV Now. People who pay extra for “&More Premium” will get higher-quality video, 15 gigabytes of tethered data, and the option to add one of several “premium” services at no charge — initial examples include TV channels like HBO or Showtime, and music platforms like Pandora Premium or Amazon Music Unlimited.

&More Premium customers can also choose to apply their $15 credit towards DirecTV or U-verse TV, instead of just DirecTV Now.

WatchTV will at some point be available as a $15-per-month standalone service, but no timeline is available.

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