Apple’s App Tracking Transparency privacy push hurts Big Tech rivals’ ad businesses
Facebook on Monday blamed changes to Apple’s “Identifier for Advertisers” (IDFA) user tracking feature for missing Wall Street expectations on revenue.
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Facebook’s Sheryl Sandberg said that the company would’ve experienced quarter-over-quarter revenue growth, if not for Apple’s changes.
Snapchat’s stock fell nearly 25% in after-hours trading last week after it conceded that its ad business “was disrupted” by Apple’s update.
A report from The Financial Times last week found that Apple’s in-house ads business is “now responsible for 58% of all iPhone app downloads that result from clicking on an advert” compared to 17% a year prior, citing data from mobile analytics company Branch.
Via: Axios.com
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