Apple won't bid on NFL Thursday Night Football

“Last month, the NFL sold off TV rights to its Thursday night games to CBS and NBC,” Peter Kafka reports for Re/code. “This month, the pro football league intends to sell digital rights to the same games, and it should be nearing a decision shortly on which company will buy them.”

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“Up for grabs: The right to stream up to 18 regular-season games,” Kafka reports. “And, in theory, a chance to stand out from a crowd of online video players vying for viewers and advertisers’ attention.”

Kafka reports that Amazon, Facebook, Verizon, and even beleaguered Yahoo are among would-be buyers, but Apple is not: “Apple, which could use something dramatic to set its Apple TV box apart from the competition, has determined that this package isn’t enough to pull that off, and isn’t bidding.”

Read more in the full article here.

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