Apple Watch Ultra models outsell entry-level Apple Watch SE

In its latest report, Consumer Intelligence Research Partners (CIRP) takes a look at the basic profile of Apple Watch sales and finds that Apple’s high-end Apple Watch Ultra models combined outsell the entry-level Apple Watch SE. Apple Watch Series 9 dominates with 43% share of Apple Watch sales, more than Ultra, Ultra 2, and SE combined (32%).

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According to the study, Series 9 (43%) and Series 8 (19%) were the best-selling models in the June quarter of 2024.

The Apple Watch SE 2 follows, with 12% of sales. Combined, the Apple Watch Ultra 2 (11%) and the first Ultra (9%) sold more than the SE 2 and Nike edition (5%) combined. However, it’s interesting to see that a large portion of customers are still buying older models.

In total, almost one in every three  Apple Watches sold in this June quarter were from an older generation, which shows that Apple hasn’t made significant changes to justify the upgrade instead of saving some money.

Via: BGR.com

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