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“Apple Inc. will kick off a blitz of new products this week, ending a year of minor updates and setting the technology giant up for a potentially strong holiday quarter,” Mark Gurman reports for Bloomberg.
“Through the rest of 2018, the world’s most valuable public company will launch three new iPhones, revamped iPad Pros, Apple Watches with larger screens, a new entry-level laptop with a sharper screen, a pro-focused Mac mini desktop computer and new accessories like the AirPower wireless charger,” Gurman reports. “The product launches will begin on Wednesday in the Steve Jobs Theater at the company’s Apple Park headquarters in Cupertino, California. The focus will be on Apple’s latest iPhones.”
“While the iPhones will be the Wednesday’s main attraction, Apple’s growing smartwatch business will see stage time, too. The company plans to introduce new Apple Watches with larger screens that go nearly edge-to-edge, showing the user more information. The upgrades will mark the most-significant changes to the Apple Watch since the product was launched in 2014,” Gurman reports. “Beyond phones and watches, Apple is planning a series of other products later this year. Not all of them will be revealed on Wednesday…”
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