Apple taps internal exec to be first head of Augmented Reality

Apple assigned a longtime iPhone executive as its first head of marketing for augmented reality, demonstrating the importance of the technology to the company’s future,” Mark Gurman reports for Bloomberg. “Frank Casanova moved from leading iPhone marketing for wireless carriers into the new role this month. On his LinkedIn profile, Casanova said he’s now ‘responsible for all aspects of Product Marketing for Apple’s Augmented Reality initiative.’”

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“Casanova has worked at Apple for about 30 years, and was key in launching the original iPhone, striking deals with carriers to promote the handset, and developing older Apple products like the QuickTime video player,” Gurman reports. “The decision by Apple to name its first head of product marketing for AR underscores the technology’s importance to the company’s quest for major new products.”

Gurman reports, “‘There’s now a name and face on Apple AR efforts and a person with a track record of working on advanced technology projects at Apple,’ said Michael Gartenberg, former senior director of marketing at Apple. ‘Frank is the ideal person to lead Apple’s efforts in AR.’”

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