Apple pulls out of SXSW 2020 over coronavirus concerns, cancels planned Apple TV+ premieres

The tech giant had been set to premiere three new Apple TV Plus originals at the 2020 SXSW Film Festival, and also was scheduled to host a discussion of Apple’s “Little America” with docuseries creators Kumail Nanjiani and Emily V. Gordon. Those have now been cancelled.

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Apple joins others that have backed out of this year’s SXSW, including Amazon Studios, Facebook, Twitter, TikTok, Mashable and Intel.

Organizers of SXSW continue to say the annual music, technology and entertainment festival in Austin, Texas, is still on for March 13-22. On Wednesday, officials for the city of Austin said the festival will still go forward.

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