Apple Music Hit 68 Million Paid Subscribers at the end of 2019

Rival Spotify reports user metrics every quarter because music streaming is its core business. The Swedish company finished 2019 with 124 million paid subscribers.

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Last week, the market researcher released estimates on how the global music-streaming market grew last year. Total subscriptions jumped 32% to 358 million.

Translating those market shares into absolute numbers for companies that don’t disclose metrics directly, Apple Music finished the year with approximately 68 million paid subscribers, while Amazon had around 53.7 million. The e-commerce juggernaut said in January that Amazon Music had 55 million customers, but that figure includes ad-supported users in the free tier.

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