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Apple has just launched new Switch attack on Google’s Android via a new section of Apple.com.

The first thing visitors see is: “Life is easier on iPhone. And that starts as soon as you turn it on.”

Apple then begins asking – and answering – questions that any refugee from the Land of Fragmentation and Malware would naturally have:

Will it be easy to switch to iPhone?
Yes, it will. There’s no need to save your stuff elsewhere before switching from Android. Just download the Move to iOS app from the Google Play Store and it securely transfers your content for you. That means things like your photos, videos, contacts, calendars, mail accounts, message history, and free apps — including Google Apps. And you can trade in your old smartphone, if eligible, for credit toward your new iPhone.

Is the camera as good as they say?
More pictures are taken on iPhone than any other camera in the world. We design the hardware and software together using second-to-none technology, so you can shoot amazing photos and videos in modes like Slo-Mo, Portrait, Time-Lapse, and more. iPhone also has cool features like Memories, which automatically compiles your favorite moments into a movie.

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Dan Uff
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