Apple Investors are growing impatient with Tim Cook – He hasn’t introduced a mega hit product

“Apple CEO Tim Cook still hasn’t introduced a mega-hit like the iPhone or iPad, and investors are growing impatient,” Kevin Kelleher reports for TIME Magazine. “Every time someone asks Apple CEO Tim Cook when the company’s next new products are coming, Cook assures them they’re just around the corner. It’s just that Apple, to maintain its competitive edge, refuses to tip its hand.”

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‘When Apple announced its quarterly earnings last month, one analyst asked whether the company was in ‘a gap period’ in which new products aren’t quite ready,” Kelleher reports. “‘We have the strongest pipeline that we’ve ever had, and we’re really confident about the things in it,’ Cook replied. ‘But as usual, we’re not going to talk about what’s ahead.’”

“For some, Cook’s discreet act is starting to look old. Apple released the iPod in 2001, the iPhone six years later and the iPad three years after that. All three have defined or redefined their markets in ways that the Apple Watch or Apple TV haven’t. It’s coming up on seven years since the iPad was unveiled, and Apple doesn’t seem to have its next big hit ready for showtime

Read more in the full article here.

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