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Since its inception, Apple has been known for supporting causes. Sunday is no exception as the company is decorating its retail stores in red for “World Aids Day”.
The stores, including in the U.S. and the U.K. will be decked out in red all day. Apple and Project Red has issued a press release to mark the occasion:
“Every day, 900 babies are born with HIV. (RED) works with companies like Apple to fight for an AIDS‑free generation by creating (PRODUCT)RED merchandise. A percentage of gross profits from the sale of those products goes to the Global Fund to help fund AIDS programmes in Africa. Since its introduction, (PRODUCT)RED has generated more than $215 million for the Global Fund — more than $65 million from Apple alone. You can help make an impact by purchasing a (PRODUCT)RED iPod or (PRODUCT)RED accessories for iPhone and iPad.”
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