Apple Extends Smartwatch Lead as Positive Reviews for its Watch come Rolling in
As for what the Series 5 will mean for Apple’s wearables business, investors will likely learn more after the holiday sales season. For now, industry analysts anticipate that the Series 5 watch will extend Apple’s leadership position in the smartwatch market.
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Apple doesn’t disclose sales figures for the Apple Watch, but CEO Tim Cook told investors on its July earnings call that wearables, which includes Air Pods [sic] and the Apple Watch, grew “well above 50%” in the second quarter. Revenue for its wearables, accessories and home segment came in at $5.1 billion for the quarter.
Looking ahead, Apple’s smartwatch sales are expected to accelerate further — boosted by both newer models and, notably, substantial price cuts on older models that could introduce more customers to the product.
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