Apple Expanding App Store Advertising Business
In an expansion of its App Store advertising business, Apple has aded a second position for a paid advertisement on the App Store’s Search page, which will pop up at the top of the suggested apps list.
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“Millions of users visit the App Store Search tab every day to find and download their next app,” Apple said Tuesday in an announcement on its website. “With Search tab ads, you can capture the attention of these customers before they search.”
The second slot marks the latest incremental upgrade to Apple’s advertising business in recent years. The company also sells some advertising in the Apple News and Stocks apps. The iPhone maker hasn’t disclosed how much revenue it generates from advertising, but the figure is estimated to be a small slice of its more than $50 billion per year generated by services.
To read the rest of the Bloomberg article, click here.
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