Apple Embraces Macintosh – Is a Massive Reinvention Near?
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“Apple’s Mac lineup is stale, and that is putting it mildly,” Mark Reschke writes for T-GAAP. “The Mac Pro is now a staggering 2 1/2 years into its lifecycle without a single upgrade. The MacBook Air has seen almost no changes, save for incremental processor updates since 2010. The iMac form factor has not changed since the fall of 2012. The newly minted MacBook and MacBook Pro’s have seen only slight incremental upgrades this past year, and the Mac mini is a mere afterthought. What’s going on?”
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“Apple’s Mac lineup has become a cash cow with little invention, but that may be about to change,” Reschke writes. “There has been increased chatter of Apple moving to use its exclusive Liquidmetal license in MacBook chassis, which would likely usher in all-new form factors for Apple’s laptops. Liquidmetal is lightweight and incredible strong and rigid. The metal technology would set Apple’s laptop apart from all others in the industry.”
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