Apple CEO E-Mails Employees, Calls for Unity after Trump win

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“Apple (AAPL) CEO Tim Cook broadcast an all-hands memo to U.S. Apple employees Wednesday evening calling for unity amid the uncertainty inspired by Donald Trump’s upset presidential win,” John Paczkowski reports for Buzzfeed News.

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Cook “tells Apple employees that ‘the only way to move forward is to move forward together,’” Paczkowski reports. “And he reasserts Apple’s commitment to social progress and equality.”

The Apple CEO also quotes Martin Luther King, Jr.: “If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl, but whatever you do you have to keep moving forward.”

Tim Cook’s full memo, verbatim:

Team,

President-elect of the United States Donald Trump and First Lady of the United States Designate Melania Trump

I’ve heard from many of you today about the presidential election. In a political contest where the candidates were so different and each received a similar number of popular votes, it’s inevitable that the aftermath leaves many of you with strong feelings.

We have a very diverse team of employees, including supporters of each of the candidates. Regardless of which candidate each of us supported as individuals, the only way to move forward is to move forward together. I recall something Dr. Martin Luther King, Jr. said 50 years ago: “If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl, but whatever you do you have to keep moving forward.” This advice is timeless, and a reminder that we only do great work and improve the world by moving forward.

While there is discussion today about uncertainties ahead, you can be confident that Apple’s North Star hasn’t changed. Our products connect people everywhere, and they provide the tools for our customers to do great things to improve their lives and the world at large. Our company is open to all, and we celebrate the diversity of our team here in the United States and around the world — regardless of what they look like, where they come from, how they worship or who they love.

I’ve always looked at Apple as one big family and I encourage you to reach out to your co-workers if they are feeling anxious.

Let’s move forward — together!

Best,

Tim