Apple and Paramount+ Discussing Bundling Services
The companies have talked about offering a combination of Paramount+ and Apple TV+ that would cost less than subscribing to both services separately, according to people familiar with the discussions…
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Because most streaming services are available through a monthly subscription, it is easy for viewers to cancel when they are done binge-watching a specific show. Offering multiple services as part of one package decreases the likelihood that subscribers will cancel on any given month, according to data from Antenna, a subscriber-measurement company…
Both Apple TV+ and Paramount+ had a customer-defection rate — known in the industry as churn — of more than 7% in October, a higher rate than the 5.7% average for the streaming industry as a whole, according to Antenna data. Streaming companies typically don’t share data on customer defections…
Apple currently offers Apple TV+ as part of an entertainment bundle that includes other Apple services such as Apple Music and Apple Arcade. That bundle, known as Apple One, has a far-lower churn rate than the stand-alone Apple TV+, according to Antenna.
Via: The Wall Street Journal
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