Apple and Paramount+ Discussing Bundling Services
The companies have talked about offering a combination of Paramount+ and Apple TV+ that would cost less than subscribing to both services separately, according to people familiar with the discussions…
Thank you for reading this post, don't forget to subscribe!
Because most streaming services are available through a monthly subscription, it is easy for viewers to cancel when they are done binge-watching a specific show. Offering multiple services as part of one package decreases the likelihood that subscribers will cancel on any given month, according to data from Antenna, a subscriber-measurement company…
Both Apple TV+ and Paramount+ had a customer-defection rate — known in the industry as churn — of more than 7% in October, a higher rate than the 5.7% average for the streaming industry as a whole, according to Antenna data. Streaming companies typically don’t share data on customer defections…
Apple currently offers Apple TV+ as part of an entertainment bundle that includes other Apple services such as Apple Music and Apple Arcade. That bundle, known as Apple One, has a far-lower churn rate than the stand-alone Apple TV+, according to Antenna.
Via: The Wall Street Journal
About Post Author
Advertisement
Discover more from CompuScoop.com
Subscribe to get the latest posts sent to your email.
