Apple allowing app developers to offer discounted subscriptions to former subscribers

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San Francisco: In a bid to gather more customers and win back old ones, Apple is now allowing iOS, macOS and tvOS app developers to offer discounted subscriptions to past subscribers.

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Using receipt validation, developers will be able to identify subscribers who have turned off auto-renewal so that they can act quickly with a promotional offer in an attempt to win them back before the end of their current subscription period, MacRumors reported on Monday.

“Apps with auto-renewable subscriptions will soon be able to provide a discounted price for a previously subscribed customers to help win back subscribers who have cancelled their subscriptions,” Apple wrote in a blog-post.

Like the introductory offers for new subscribers, promotional offers for previous subscribers have been made available in three categories – Free, Pay As You Go and Pay Up Front.

The “Free” category would allow users to access their subscription for free for a specific duration, the “Pay As You Go” option would allow customers to pay a promotional price for each billing period for a selected duration and the “Pay Up Front” choice would have to pay a one-time promotional price for a specific duration.

As soon as the promotional period would end, the subscription auto-renews at a standard price, according to Apple.

Apple first announced this change in its iOS 12.2 beta release notes.