“Forty-eight percent of Apple Music users have stopped using the service, while only 11 percent of iOS users have tried the streaming service so far, according to MusicWatch,” Micah Singleton reports for The Verge.
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“The music research company conducted a survey of 5,000 US consumers about their usage and knowledge about the service,” Singleton reports. “In a statement to The Verge, Apple has denied the 48 percent retention rate, stating that 79 percent of users who have signed up for Apple Music are still using the service.”
Singleton reports, “While the 11 percent usage level for Apple Music may seem low, it’s right on par with usage levels for iTunes music purchases by iOS users, which is a good sign given that Apple Music is only two months old, but it could be much better.”
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