Analysts: Apple’s iPhone price cuts in China provided only temporary improved sales
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Apple’s attempts to boost its iPhone sales in China via price cuts offered only a temporary effect, according to Rosenblatt Securities, with post Chinese New Year sales reportedly seeing little in the way of improvement in a depressed smartphone market,” Malcolm Owen reports for AppleInsider. “”
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“Apple took advantage of the Chinese New Year to offer significant price cuts on the iPhone, a move that seemed to have worked. Between January 11 and January 30, Apple product sales reportedly rose 83 percent, with retailer Tmall seeing a 76 percent surge in sales during that time,” Owen reports. “According to analysts from Rosenblatt Securities in an investor note seen by AppleInsider, the boost is short-lived. ‘After analyzing recent data points from Chinese retail channels, we believe price cuts provided little benefit to iPhone sales in the Chinese market,’” wrote Rosenblatt analyst Jun Zhang.”
Owen reports, “The temporary benefit of the sale was also noticed by analysts at UBS on Thursday, which noted the price adjustments are ‘not yet having much positive impact on iPhone units.’”
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