Amazon Prime Video now allows in-app rentals and purchases on iPhone, iPad, and Apple TV

Prior to the change, Amazon would not allow you to rent or buy content on the Prime Video app, instead, directing users to a web browser to avoid the App Store fee.

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Now, when users log in to the Prime Video app, there should be a message reading, “Browse, rent, or buy new release movies, popular TV shows, and more — now within the app.”

The prices do not appear to have been raised to account for the 30 percent fee… It is not clear whether Amazon reached a deal with Apple or whether it is indeed deciding to pay the full cut.

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