Amazon is planning to take on Apple with its own Earbuds

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Amazon, Inc. is trying a new way to take its Alexa digital assistant mobile: wireless earbuds that mirror Apple Inc.’s popular AirPods,” Mark Gurman reports for Bloomberg. “The Seattle-based e-commerce giant is readying earbuds with built-in Alexa access for as early as the second half of this year, according to people with knowledge of the plans. Like the AirPods, the Amazonearbuds are designed to sit inside users’ ears without clips around the ear.”

“The headphones will let people use their voice to order goods, access music, weather and other information on the go. The Amazon digital assistant will be summoned by saying “Alexa.” There will be physical gesture controls, such as tapping to pick up and end calls and switch between songs, the people said,” Gurman reports. “The earbuds will come in a storage case that doubles as a charger.”

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