Amazon.com takes on Fitbit and others with coming out with own fitness band

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Amazon.com announced on Thursday that it’s launching a fitness band and app, “Halo”, as the e-commerce giant looks to take on Apple, Fitbit and Samsung in an increasingly crowded fitness tracker market. After the announcement, the company is offering some customers early access to the new fitness band in hopes the company can not only generate interest before the official launch, but also to get good reviews on its web site.

This is in direct response to the fitness market that companies such as Apple and FitBit has had success in the past.

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