Year: 2024

Apple introduces iPhone 16 and iPhone 16 Plus

Apple Inc September 9, 2024 0 7

September 9, 2024

PRESS RELEASE

Apple introduces iPhone 16 and iPhone 16 Plus

Built for Apple Intelligence with the all-new A18 chip, both models feature Camera Control, powerful upgrades to the advanced camera system, the Action button to quickly access useful features, and a big boost in battery life

CUPERTINO, CALIFORNIA Apple today announced iPhone 16 and iPhone 16 Plus, built for Apple Intelligence, the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. The iPhone 16 lineup also introduces Camera Control, which brings new ways to capture memories, and will help users quickly access visual intelligence to learn about objects or places around them faster than ever before. The powerful camera system features a 48MP Fusion camera with a 2x Telephoto option, giving users two cameras in one, while a new Ultra Wide camera enables macro photography. Next-generation Photographic Styles help users personalize their images, and spatial photo and video capture allows users to relive life’s precious memories with remarkable depth on Apple Vision Pro. The new A18 chip delivers a huge leap in performance and efficiency, enabling demanding AAA games, as well as a big boost in battery life.

iPhone 16 and iPhone 16 Plus will be available in five bold colors: black, white, pink, teal, and ultramarine. Pre-orders begin Friday, September 13, with availability beginning Friday, September 20.

“iPhone 16 and iPhone 16 Plus mark the beginning of a new era for iPhone with Apple Intelligence delivering powerful, personal, and private experiences to our users,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing. “With new ways to discover the world around you and capture memories using Camera Control; a 48MP Fusion camera that gives you two optical-quality cameras in one; a big boost in battery life; and powerful, efficient performance thanks to the A18 chip, this is the perfect time for customers to upgrade or make the switch to iPhone.”

Built for Apple Intelligence

Apple Intelligence on the iPhone 16 lineup harnesses the power of Apple silicon and Apple-built generative models to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks. Apple Intelligence maintains the privacy and security of user data with Private Cloud Compute. This groundbreaking approach provides the ability to flex and scale computational capacity between on-device processing and larger, server-based models that run on dedicated Apple silicon servers — an extraordinary step forward for privacy in artificial intelligence. Apple Intelligence will be available as a free software update, with the first set of features rolling out next month in U.S. English for most regions around the world.

Apple Intelligence unlocks new ways for users to enhance their writing. With systemwide Writing Tools built into iOS 18, users can rewrite, proofread, and summarize text nearly everywhere they write, including Mail, Notes, Pages, and third-party apps. In the Notes and Phone apps, users can also record, transcribe, and summarize audio. When a recording is initiated while on a call in the Phone app, participants are automatically notified, and once the call ends, Apple Intelligence generates a summary to recall key points.

Apple Intelligence helps users prioritize with summarized notifications, along with Priority Messages in Mail, a feature that understands the content of emails and surfaces time-sensitive messages. Across a user’s inbox, summaries convey the most important information of each email instead of previewing the first few lines.

Siri becomes more deeply integrated into the system experience and gets a brand-new design with an elegant glowing light that wraps around the edge of the screen when active. With richer language-understanding capabilities, communicating with Siri is more natural and flexible. Siri follows along when users stumble over their words, and maintains context from one request to the next. Users can type to Siri at any time, and switch fluidly between text and voice as they accelerate everyday tasks. Siri also now has extensive product knowledge to answer thousands of questions about features on iPhone and other Apple devices.

Additional Apple Intelligence features will roll out later this year and in the months following, including Image Playground, which allows users to create playful images in moments. Emoji will be taken to an entirely new level with the ability to create original Genmoji by simply typing a description, or by selecting a photo of a friend or family member. Siri will be able to draw on a user’s personal context to deliver intelligence that is tailored to them. It will also gain onscreen awareness to understand and take action with users’ content, as well as take hundreds of new actions in and across Apple and third-party apps. And while using iOS 18 features like Siri and Writing Tools, users will also be able to easily access ChatGPT from OpenAI.

A Beautiful New Design with Industry-Leading Durability

iPhone 16 and iPhone 16 Plus are beautiful and built to last. iPhone holds its value longer than any other smartphone thanks to its industry-leading durability, including the strong back glass, a water- and dust-resistant design, regular software updates, and the latest-generation Ceramic Shield with an advanced formulation that is 50 percent tougher than the first generation and 2x tougher than glass on any other smartphone.¹ The internal design of iPhone 16 and iPhone 16 Plus has been reengineered to allow for an even larger battery and to better dissipate heat, while making battery service easier. With the new internal design and advanced power management of iOS 18, the batteries are optimized to offer a big boost in battery life. Available in 6.1-inch and 6.7-inch display sizes, the Super Retina XDR display with OLED technology and the Dynamic Island offers an exceptional viewing experience.²

The Action button comes to iPhone 16 and iPhone 16 Plus, allowing users to easily access a variety of functions with just a press. Users can quickly open the camera, flashlight, or controls; switch between Ring and Silent; recognize music with Shazam; activate Voice Memos, Focus, Translate, and accessibility features like Magnifier; or use Shortcuts for more options. The Action button can also access in-app functionality, like helping a user unlock and lock their car with FordPass.³

Introducing Camera Control

Camera Control — a result of thoughtful hardware and software integration — elevates the camera experience on the iPhone 16 lineup. It is packed with innovation, including a tactile switch that powers the click experience, a high-precision force sensor that enables the light press gesture, and a capacitive sensor that allows for touch interactions. Camera Control can quickly launch the camera, take a photo, and start video recording so users don’t miss the moment. A new camera preview helps users frame the shot and adjust other control options — such as zoom, exposure, or depth of field — to compose a stunning photo or video by sliding their finger on the Camera Control. Additionally, developers will be able to bring Camera Control to third-party apps such as Snapchat.

Later this year, Camera Control will unlock visual intelligence to help users learn about objects and places faster than ever before. Users can click and hold Camera Control to pull up the hours or ratings for a restaurant they pass, add an event from a flyer to their calendar, quickly identify a dog by breed, and more. Camera Control will also serve as a gateway into third-party tools with specific domain expertise, like when users want to search on Google to find where they can buy an item, or to benefit from ChatGPT’s problem-solving skills. Users are in control of when third-party tools are used and what information is shared.

New Camera Experiences

The powerful new camera system helps users capture both everyday moments and cherished memories like never before. The 48MP Fusion camera enables a 2x optical-quality Telephoto option, which is like having two cameras in one, so users can get closer to the subject to easily frame a photo. In addition to wider-angle shots, the new 12MP Ultra Wide camera with autofocus enables macro photography. The Ultra Wide camera also gathers up to 2.6x more light for higher image quality. Additionally, iPhone 16 and iPhone 16 Plus now take spatial photos and videos to help users relive memories with remarkable depth on Apple Vision Pro.

Next-generation Photographic Styles help users express their creativity and customize their photos by locally adjusting color, highlights, and shadows in real time. Styles also have a deeper understanding of skin undertones, so users can personalize how they appear in photos. Unlike filters, which often use a one-size-fits-all approach by adding a color to an entire scene, adjustments are applied to specific colors of a selected style. A wider set of styles offers more creative options for editing a photo’s aesthetic, and styles can be rendered during live preview, applied after a photo is taken, or even reversed later.

Video can now be captured in Spatial Audio for immersive listening with AirPods, Apple Vision Pro, or a surround sound system. Both iPhone models introduce creative new ways to edit video sound with Audio Mix — allowing users to adjust their sound after capture to focus on the voice of the person on camera, make it sound like the video was recorded inside a professional studio, or position vocal tracks in the front and environmental noises in surround sound. With wind noise reduction, powerful machine learning (ML) algorithms reduce unwanted noise for better audio quality.

Powered by Apple Intelligence, users can search for specific photos in the Photos app using natural language, and search for specific moments in video clips. Additionally, the new Clean Up tool can identify and remove distracting objects in the background of a photo without altering the subject.

A18: Next-Level Performance and Mobile Gaming

A18 delivers a huge leap in performance and power efficiency, and is built on second-generation 3-nanometer technology to further accelerate Apple Intelligence. An upgraded 16-core Neural Engine is optimized for large generative models and runs ML models up to 2x faster than the A16 Bionic chip.

The 6-core CPU is 30 percent faster than the A16 Bionic chip and faster than all the competition. It is also more power efficient and can run the same workload with 30 percent less power than A16 Bionic. The 5-core GPU is up to 40 percent faster and 35 percent more efficient than A16 Bionic to power stunning graphics performance for Apple Intelligence, and puts a powerful gaming device in users’ pockets. Now with hardware-accelerated ray tracing, games on iPhone 16 and iPhone 16 Plus more accurately represent the behavior of light with up to 5x higher frame rates than with software-based ray tracing. Both models support the AAA games previously only available on iPhone 15 Pro, as well as new titles like Honor of Kings: World with an ultra graphics mode optimized for the iPhone 16 lineup, coming next year. Game Mode in iOS 18 delivers more consistent frame rates while making AirPods, game controllers, and other wireless accessories incredibly responsive. The efficiency of A18 and the device’s rearchitected internal design deliver up to 30 percent higher sustained performance for gaming while ensuring Apple Intelligence runs efficiently on iPhone.

Expanded Communication and Safety Capabilities

The iPhone 16 lineup features innovative ways to stay connected and provides enhanced safety capabilities for peace of mind. Powered by the same groundbreaking technology as Emergency SOS via satellite, users are able to connect to the nearest satellite to send and receive texts, emoji, and Tapbacks over iMessage and SMS while outside of cellular and Wi-Fi coverage.⁴ Messages via satellite in iOS 18 are end-to-end encrypted. Also new with iOS 18, Emergency SOS Live Video allows users to share a live video feed or photos with participating emergency dispatchers during an emergency call.⁵ Later this fall, Roadside Assistance via satellite — which connects users to a roadside assistance provider if they have car trouble while off the grid — expands beyond the U.S. to the U.K.

Better for the Environment

iPhone 16 and iPhone 16 Plus are designed with the environment in mind. As part of Apple 2030, the company’s ambitious goal to be carbon neutral across its entire carbon footprint by the end of this decade, Apple is prioritizing renewable electricity in manufacturing, and investing in wind and solar projects around the world to address the electricity used to charge all Apple products, including the iPhone 16 lineup. Today, all Apple facilities run on 100 percent renewable electricity — including the data centers that power Apple Intelligence.

To achieve Apple 2030, the company is also designing products with recycled and renewable materials. iPhone 16 and iPhone 16 Plus feature more than 30 percent recycled content overall, including 85 percent recycled aluminum in the enclosure and 80 percent or more recycled steel across multiple components. The battery is made with 100 percent recycled cobalt and — in a first for iPhone — over 95 percent recycled lithium.⁶ The iPhone 16 lineup meets Apple’s high standards for energy efficiency, and is free of mercury and PVC. The packaging is entirely fiber-based, bringing Apple closer to its goal of removing plastic from its packaging by next year.

Pricing and Availability

iPhone 16 and iPhone 16 Plus will be available in ultramarine, teal, pink, white, and black in 128GB, 256GB, and 512GB storage capacities. iPhone 16 starts at $799 (U.S.) or $33.29 (U.S.) per month, and iPhone 16 Plus starts at $899 (U.S.) or $37.45 (U.S.) per month.

Apple offers great ways to save and upgrade to the latest iPhone. Customers can get $180 (U.S.) to $650 (U.S.) in credit when they trade in iPhone 12 or higher, or up to $1,000 (U.S.) in credits to put toward an iPhone 16 Pro with a carrier offer. Customers can take advantage of these offers by visiting the Apple Store online or an Apple Store location. For carrier offer eligibility requirements and more details, see apple.com/shop/buy-iphone/carrier-offers. To see what their device is worth and for trade-in terms and conditions, customers can visit apple.com/shop/trade-in.

Customers in more than 58 countries and regions, including Australia, Canada, China, France, Germany, India, Japan, Malaysia, Mexico, South Korea, Türkiye, the UAE, the U.K., and the U.S., will be able to pre-order iPhone 16 and iPhone 16 Plus beginning at 5 a.m. PDT this Friday, September 13, with availability beginning Friday, September 20.

iPhone 16 and iPhone 16 Plus will be available in Macao, Vietnam, and 19 other countries and regions beginning Friday, September 27.

iOS 18 will be available as a free software update on Monday, September 16.

Apple Intelligence will be available as a free software update. The first set of Apple Intelligence features will be available in beta next month as part of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, with more features rolling out in the months to come. It will be available on iPhone 16, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max, iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with M1 and later, with device and Siri language set to U.S. English. Additional languages and platforms are coming over the course of the next year. Later this year, Apple Intelligence will add support for localized English in Australia, Canada, New Zealand, South Africa, and the U.K. In the coming year, Apple Intelligence will expand to more languages, including Chinese, French, Japanese, and Spanish.

In addition to an iPhone 16 and iPhone 16 Plus Clear Case, available for $49 (U.S.), a Silicone Case with MagSafe will be available for $49 (U.S.) in black, denim, fuchsia, lake green, plum, star fruit, stone gray, and ultramarine. Apple cases for the iPhone 16 lineup work seamlessly with Camera Control, featuring a sapphire crystal coupled to a conductive layer that communicates finger movements to the Camera Control. FineWoven Wallet with MagSafe will be available for $59 (U.S.) in black, blackberry, dark green, and deep blue.

A new MagSafe Charger enables faster wireless charging up to 25W, is Qi2 certified, and is available in a 1-meter length for $39 (U.S.) or a 2-meter length for $49 (U.S.).

AppleCare+ for iPhone provides unparalleled service and support. This includes unlimited incidents of accidental damage, battery service coverage, and 24/7 support from the people who know iPhone best.

iCloud+ plans start at 50GB for $0.99 (U.S.) per month and offer up to 12TB for $59.99 (U.S.) per month, providing additional storage to keep files, photos, videos, and more safe in the cloud, accessible across devices, and easy to share with others. iCloud+ also gives access to premium features, including Private Relay, Hide My Email, Custom Email Domains, and HomeKit Secure Video support.

Customers who purchase iPhone 16 and iPhone 16 Plus will receive three free months of Apple Music, Apple Arcade, and Apple Fitness+ with a new subscription.

About Apple Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

iPhone 16 and iPhone 16 Plus are splash-, water-, and dust-resistant. They were tested under controlled laboratory conditions and have a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters for up to 30 minutes). Splash, water, and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage is not covered under warranty.
The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.12 inches (iPhone 16) or 6.69 inches (iPhone 16 Plus) diagonally. The actual viewable area is smaller.
Vehicle Control on FordPass with the Action button and Control Center will be available this fall in 56 countries and regions, including Australia, Canada, France, Germany, Mexico, Thailand, the U.K., the U.S., and Vietnam. Some features may not be available for all countries and regions, or all areas.
Apple’s satellite features are included for free for two years starting at the time of activation of a new iPhone 14 or later. For Emergency SOS via satellite availability, visit support.apple.com/en-us/HT213426. Messages via satellite will be available in the U.S. and Canada in iOS 18. SMS availability will depend on carrier. Carrier fees may apply. Users should check with their carrier for details. Roadside Assistance via satellite is currently available in the U.S. with AAA and Verizon Roadside Assistance, and is launching in the U.K. with Green Flag this fall. Participating roadside assistance providers may charge for services, and iPhone users who are not members can take advantage of their roadside assistance services on a pay-per-use basis. Apple’s satellite services were designed for use in open spaces with a clear line of sight to the sky. Performance may be impacted by obstructions such as trees or surrounding buildings.
Emergency SOS Live Video will be available in the U.S. in iOS 18.
All cobalt and lithium references are on a mass balance allocation.

Press Contacts

Blair Ranger

Apple

blair_ranger@apple.com

Alex Kirschner

Apple

alexkirschner@apple.com

Apple Media Helpline

media.help@apple.com

Apple Intelligence comes to iPhone, iPad, and Mac starting next month

Apple Inc September 9, 2024 0 5

September 9, 2024

UPDATE

Apple Intelligence comes to iPhone, iPad, and Mac starting next month

Helpful Writing Tools, Mail and notifications summaries, a more natural and flexible Siri, the Clean Up tool in Photos, and many more Apple Intelligence features roll out in the U.S., with additional English-language support coming later this year

Today, Apple announced that Apple Intelligence, the personal intelligence system that combines the power of generative models with personal context to deliver intelligence that is incredibly useful and relevant, will start rolling out next month with iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, with more features launching in the coming months. In addition, Apple introduced the new iPhone 16 lineup, built from the ground up for Apple Intelligence and featuring the faster, more efficient A18 and A18 Pro chips — making these the most advanced and capable iPhone models ever.

Apple Intelligence first launches in U.S. English, and will quickly expand to include localized English in Australia, Canada, New Zealand, South Africa, and the U.K. in December, with additional language support — such as Chinese, French, Japanese, and Spanish — coming next year.

Getting Started with Apple Intelligence

Apple Intelligence is deeply integrated into iOS 18, iPadOS 18, and macOS Sequoia, harnessing the power of Apple silicon to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks — all while protecting users’ privacy and security. Many of the models that power Apple Intelligence run entirely on device, and Private Cloud Compute offers the ability to flex and scale computational capacity between on-device processing and larger, server-based models that run on dedicated Apple silicon servers. The first set of Apple Intelligence features will be available next month, delivering experiences that are delightful, intuitive, easy to use, and specially designed to help users do the things that matter most to them.

With Writing Tools, users can refine their words by rewriting, proofreading, and summarizing text nearly everywhere they write, including Mail, Notes, Pages, and third-party apps.

In Photos, the Memories feature now enables users to create the movies they want to see by simply typing a description. In addition, natural language can be used to search for specific photos, and search in videos gets more powerful with the ability to find specific moments in clips. The new Clean Up tool can identify and remove distracting objects in the background of a photo — without accidentally altering the subject.

In the Notes and Phone apps, users can record, transcribe, and summarize audio. When a recording is initiated while on a call in the Phone app, participants are automatically notified, and once the call ends, Apple Intelligence also generates a summary to help recall key points.

Apple Intelligence helps users prioritize and stay in the moment with summarized notifications across apps, Reduce Interruptions — a new Focus that surfaces only the notifications that might need immediate attention — as well as Priority Messages in Mail, which understands the content of emails and surfaces time-sensitive messages. Across a user’s inbox, summaries convey the most important information of each email instead of simply previewing the first few lines. Smart Reply in Mail provides users with suggestions for a quick response and identifies questions in an email to ensure everything is answered.

Siri becomes more natural, flexible, and deeply integrated into the system experience. It has a brand-new design with an elegant glowing light that wraps around the edge of the screen when active on iPhone, iPad, or CarPlay. On Mac, a user can place Siri anywhere on their desktop to access it easily as they work. Users can type to Siri at any time on iPhone, iPad, and Mac, and can switch fluidly between text and voice as they use Siri to accelerate everyday tasks. With richer language-understanding capabilities, Siri can follow along when users stumble over their words and can maintain context from one request to the next. In addition, with Siri’s extensive product knowledge, it can now answer thousands of questions about the features and settings of Apple devices. Users can learn everything from how to take a screen recording to how to easily share a Wi-Fi password.

Many More Features to Come

More Apple Intelligence features will roll out later this year and in the months following. Image Playground will allow users to create playful images in moments. Image Wand will make notes more visually engaging by turning rough sketches into delightful images. When a user circles an empty space, Image Wand will create an image using context from the surrounding area. Emoji will be taken to an entirely new level with the ability to create original Genmoji by simply typing a description, or by selecting a photo of a friend or family member. Siri will be even more capable, with the ability to draw on a user’s personal context to deliver intelligence that is tailored to them. It will also gain onscreen awareness, as well as take hundreds of new actions in and across Apple and third-party apps. Plus, users have the option to access ChatGPT’s broad world knowledge from several experiences within iOS 18, iPadOS 18, and macOS Sequoia, allowing users to access its expertise — as well as its image- and document-understanding capabilities — without needing to jump between tools.

An Extraordinary Step Forward for Privacy in AI

Apple Intelligence is designed to protect users’ privacy at every step. A cornerstone of Apple Intelligence is on-device processing, and many of the models that power it run entirely on device. To run more complex requests that require more processing power, Private Cloud Compute extends the privacy and security of Apple devices into the cloud to unlock even more intelligence. Private Cloud Compute marks a fundamental breakthrough in server-based intelligence. When using Private Cloud Compute, users’ data is never stored or shared with Apple; it is used only to fulfill their request. Independent experts can inspect the code that runs on Apple silicon servers to continuously verify this privacy promise and are already doing so.

In addition, for users who choose to access ChatGPT through Siri or Writing Tools, privacy protections are built in — their IP addresses are obscured, and OpenAI won’t store requests. Users can access ChatGPT for free without creating an account, and ChatGPT’s data-use policies apply for those who choose to connect their account.

Availability

Apple Intelligence will be available as a free software update. The first set of Apple Intelligence features will be available in beta next month as part of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, with more features rolling out in the months to come. It will be available on iPhone 16, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max, iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with M1 and later, with device and Siri language set to U.S. English. Additional languages and platforms are coming over the course of the next year.

Press Contacts

Nadine Haija

Apple

nhaija@apple.com

Jacqueline Roy

Apple

jacqueline_roy@apple.com

Apple Media Helpline

media.help@apple.com

Introducing Apple Watch Series 10

Apple Inc September 9, 2024 0 4

September 9, 2024

PRESS RELEASE

Introducing Apple Watch Series 10

The world’s bestselling watch is thinner than ever, featuring the biggest, most advanced display yet; sleep apnea notifications; faster charging; and water depth and temperature sensing

CUPERTINO, CALIFORNIA Apple today unveiled Apple Watch Series 10, featuring a refined design and bringing new capabilities to the world’s most popular watch that make it even more powerful, intelligent, and sophisticated. Apple Watch Series 10 is the thinnest Apple Watch yet — making it more comfortable than ever — and offers the biggest, most advanced display of any Apple Watch. It also features new sleep apnea notifications; faster charging; water depth and temperature sensing; plus new health and fitness insights and intelligence in watchOS 11.

Apple Watch Series 10 is available in both aluminum and titanium, in an array of stunning colors and finishes. Jet black is a new polished aluminum finish that is distinctively reflective and sleek, while new titanium cases — available in natural, gold, and slate — have a spectacular jewelry-like shine.

The new Apple Watch lineup can be pre-ordered today, with availability beginning Friday, September 20.

“Around the world, Apple Watch has had an immeasurable positive impact on people by helping them stay healthy, active, safe, and connected to the things that matter to them — and it’s helped save countless lives along the way,” said Jeff Williams, Apple’s chief operating officer. “Apple Watch Series 10 builds on a decade of breakthrough innovations to offer the most advanced version yet, with even more intelligence, our biggest wearable display, and a design that’s slimmer and sleeker than ever.”

The Sleekest, Thinnest Apple Watch Yet

Apple Watch Series 10 is nearly 10 percent thinner than Apple Watch Series 7, Series 8, and Series 9, while offering all the advanced capabilities users love, adding new features, and maintaining all-day 18-hour battery life. An innovative metal back integrates the antenna into the housing of the device itself, combining the two layers into one. The back is perfectly matched in material, finish, and color to the rest of the case, making it appear like the device is made from a single piece of metal.

The new S10 SiP was engineered to achieve a thinner profile, and designed for performance, power efficiency, and intelligence. The S10 SiP and built-in 4-core Neural Engine allow for intelligent features users rely on every day, including the double tap gesture, on-device Siri, dictation, and automatic workout detection; important safety features such as Crash Detection and Fall Detection; and the updated Smart Stack, the redesigned Photos face, and the Translate app in watchOS 11.

In addition to being thinner, Apple Watch Series 10 is also lighter: Aluminum cases weigh up to 10 percent less than Series 9, and titanium cases weigh almost 20 percent less than stainless steel Series 9. The case also features more rounded corners and a wider aspect ratio, which contribute to a much larger display while only slightly growing the case to new 42mm and 46mm sizes.

Apple’s Largest, Most Advanced Wearable Display

The display on Apple Watch is central to every interaction, from viewing a notification, to taking a quick glance at workout metrics. Apple Watch Series 10 features the biggest and most advanced display of any Apple Watch.

The larger display offers up to 30 percent more active screen area than Apple Watch Series 4, Series 5, and Series 6, and up to 9 percent more than Apple Watch Series 7, Series 8, and Series 9. This improves readability and usability: In apps like Messages, Mail, or News, users can see an additional line of text or increase the font size without sacrificing content. The larger display also makes it easier to type a message, pause a workout, or enter a passcode.

Apple Watch Series 10 is the first Apple product to offer an innovative wide-angle OLED display, which optimizes each pixel to emit more light at wider angles. As a result, the display is up to 40 percent brighter than Series 9 when viewed from an angle, making it easier to read at a glance.

The wide-angle OLED display is also more power efficient, enabling a faster refresh rate when Apple Watch is in always-on mode, going from once a minute to once a second. As a result, users can now see a ticking seconds hand without raising their wrist on select watch faces.

New watch faces in watchOS 11 are designed to take advantage of the bigger display and faster refresh rate on Apple Watch Series 10. The Flux watch face features a bold graphic design that fills the screen with color second by second. The Reflections watch face features a distinctive shimmering dial that reacts subtly to user movements, and is designed to complement the highly reflective quality of the new titanium cases.

Faster Charging

The new metal back integrates a larger and more efficient charging coil, making Series 10 the fastest-charging Apple Watch ever, so it is easier than ever to use Apple Watch throughout the day as well as overnight. Fifteen minutes of charging provides up to eight hours of normal daily use, or eight minutes of charging powers up to eight hours of sleep tracking. Faster charging also means users can charge to 80 percent battery in about 30 minutes.

Insightful Sleep Apnea Notifications

The compact new design and faster charging of Apple Watch Series 10 make it even more comfortable and convenient to wear during sleep. Building on the intelligent health features already available to track key overnight metrics such as heart rate, respiratory rate, and wrist temperature, Apple Watch now offers a feature to help identify signs of sleep apnea.¹

Sleep apnea is a potentially serious condition where breathing stops repeatedly during sleep. The condition, which is estimated to impact more than 1 billion people worldwide, goes undiagnosed in most cases. If left untreated, sleep apnea can have important consequences on health, including an increased risk of hypertension, Type 2 diabetes, and cardiac issues.

To detect sleep apnea, Apple Watch uses the accelerometer to monitor small movements at the wrist that are associated with interruptions in normal respiratory patterns, tracked by a new Apple Watch metric called Breathing Disturbances. While some of these disturbances are normal, they are important to track as they can be used to help understand restfulness of sleep and, when occurring frequently over multiple nights, may be associated with sleep apnea. Users can view their nightly Breathing Disturbances in the Health app, where they are classified as elevated or not elevated, and can be viewed over a one-month, six-month, or one-year period.

The new sleep apnea algorithm analyzes breathing disturbance data, so Apple Watch can notify a user if the data indicates consistent signs of sleep apnea. The notification will include the time period when potential sleep apnea occurred and educational materials on the importance of seeking treatment, along with a PDF providing three months of breathing disturbance data, notification details, and additional information to reference during a conversation with a healthcare provider.

The sleep apnea notification algorithm was developed using advanced machine learning and an extensive data set of clinical-grade sleep apnea tests. The feature was then validated in a clinical study — unprecedented in size for sleep apnea technology. In the clinical validation study, every participant identified by the algorithm had at least mild sleep apnea. The feature is expected to receive marketing authorization from the FDA and other global health authorities soon. Sleep apnea notifications will be available in more than 150 countries and regions this month, including the U.S., the EU, and Japan.

Depth and Temperature Sensing for Water Activities, and the New Tides App

Apple Watch is great for activities in and around the water, with a swim-proof design that has a 50-meter water resistance rating, automatic stroke detection, and lap counting — and now watchOS 11 introduces Custom Workouts for pool swims. A new depth gauge and water temperature sensor make Apple Watch Series 10 an even better companion when users are headed into the water.

The new depth gauge can measure down to 6 meters beneath the water’s surface, perfect for snorkeling and shallow diving, or playing in the pool, lake, or ocean. Additionally, the new water temperature sensor measures the temperature of the water once Apple Watch has been submerged. The built-in Depth app is highly legible for easy underwater visibility, displaying the time, current depth, water temperature, duration under water, and maximum depth — with the option to automatically activate as soon as Apple Watch is submerged. Water temperature is also displayed in workout metrics during Pool Swim and Open Water Swim workouts.

To help users plan and enjoy open water activities and stay aware of changing conditions, watchOS 11 introduces a new Tides app. Users can access seven rolling days of forecasted tidal information for coastlines and surf spots around the globe, including information on high and low tides, rising and falling tides, tide height and direction, and sunrise and sunset, all plotted against a timeline. Users can also view beaches near their location on a convenient map, and new complications show current tide information for their favorite spots or closest beaches at a glance.

The Oceanic+ app is now available for Apple Watch Series 10, with new features for snorkeling.² Developed in partnership with Huish Outdoors, the app allows users to easily find popular snorkeling locations nearby; view information on conditions provided by the snorkeling community; and during a snorkeling session, see depth, water temperature, and more in a single view.

Audio Playback Through Speakers and Voice Isolation for Calls

Audio can now be played back through the built-in speaker on Apple Watch Series 10. Just like with phone calls, users can listen to audio from a range of apps — including Apple Music, Apple Podcasts, and Apple Books, and third-party apps — right from their Apple Watch.

Apple Watch Series 10 also uses a new voice isolation neural network running on the 4-core Neural Engine to suppress background noise during phone or FaceTime audio calls, so a user’s voice sounds crisp and clear on the other end of the line — even in noisy environments like a crowded restaurant, a city street, or a windy day outside.

Sophisticated New Aluminum Finishes and Polished Titanium

For the first time, Apple Watch is available in a polished aluminum finish, jet black, with a distinctively glossy, reflective shine. To achieve this, the aluminum case is polished using nano-particles and then undergoes a 30-step anodization process. Apple Watch Series 10 also comes in an updated rose gold aluminum, along with the popular brushed silver aluminum.

Additionally, Apple Watch Series 10 is available in an aerospace-grade polished titanium that replaces the stainless steel of previous generations. The new grade 5 titanium cases offer a spectacularly reflective, jewelry-like finish, while being almost 20 percent lighter than Apple Watch Series 9 in stainless steel. The titanium cases come in three stunning colors: natural, gold, and slate.

Last year, Apple Watch became Apple’s first carbon neutral product by dramatically reducing carbon emissions across the three biggest sources — materials, electricity, and transportation — and using high-quality carbon credits from nature-based projects to offset the small amount of emissions remaining. With the introduction of Apple Watch Series 10, made with 100 percent recycled aluminum or 95 percent recycled titanium in the case, customers now can choose a carbon neutral option of any Apple Watch in any material. This is an important step toward Apple 2030, Apple’s ambitious plan to be carbon neutral across its entire carbon footprint by 2030.

Featuring watchOS 11

In addition to the new Tides app, Apple Watch Series 10 features the powerful health and fitness insights and intelligent customization that come with watchOS 11, including:

The new Vitals app, which gives users a way to quickly view key overnight health metrics and gain better context when it comes to their health. When two or more metrics are out of their typical range, users can receive a notification, along with a message detailing how the changes in these specific metrics may be linked to other aspects of their life, such as elevation changes, alcohol consumption, or even illness.

Training load, an insightful new way to measure how the intensity and duration of workouts impact a user’s body over time, which can help users make informed decisions about their training each day.

Even more customizable Activity rings, offering users the ability to specify Activity ring goals by the day of the week, so the rings provide the right amount of motivation at the right moments. Users can also pause their rings for a day, week, month, or more without affecting their award streaks, allowing users to plan a rest day, care for an injury, or just take a day off.

watchOS 11 also features a more intelligent Smart Stack to help users quickly access important information, a redesigned Photos face that uses machine learning to help users curate their best photo options, the Translate app and Check In on Apple Watch, the ability to scroll through any app with the double tap gesture, summarized notifications powered by Apple Intelligence forwarded from iPhone,³ and more.

Lineup

Apple Watch Series 10 is available in 42mm and 46mm sizes in the new jet black, the new rose gold, and a silver aluminum case, as well as new titanium in natural, gold, and slate.

Any Apple Watch Series 10 with a Sport Loop band, Braided Solo Loop, or updated Milanese Loop is carbon neutral.

Apple Watch Hermès is available in 42mm and 46mm sizes in silver titanium designed to match the stainless steel of previous generations.

Bands

The Milanese Loop and Link Bracelet bands have been updated to perfectly color-match the new titanium cases of Apple Watch Series 10.

A new collection of Hermès bands draws on the house’s rich history in textiles and craftsmanship. Torsade is a cable-knit band inspired by nautical chains available in single and double tour versions in one of three bold colors. Twill Jump Attelage is a narrow, delicate single tour band with a contrasting edge and silky feel. Grand H is Hermès’s first metal band for Apple Watch, made with interlocking links of satin-finished stainless steel. It features two H-shaped links, removable links customers can use to adjust the size, and a traditional double butterfly closure.

Additionally, the Nike Sport Loop and Nike Sport Band are available in bold new colorways.

Pricing and Availability

Customers in Australia, Canada, France, Germany, India, Japan, the UAE, the U.K., the U.S., and more than 49 other countries and regions can pre-order Apple Watch Series 10 today, with availability in stores beginning Friday, September 20.

Apple Watch Series 10 starts at $399 (U.S.).

Apple Watch SE is available starting at $249 (U.S.).

New Apple Watch bands will be available to order today from apple.com/store and in the Apple Store app, with availability in stores beginning Friday, September 20.

watchOS 11 will be available for Apple Watch Series 6 or later on Monday, September 16, and requires iPhone Xs or later running iOS 18. Not all features are available on all devices and in all regions.

Older Apple Watch bands, including 41mm and 45mm sizes, will be compatible with the new 42mm and 46mm cases, and all new 42mm and 46mm bands will be compatible with older Apple Watch models.

Three months of Apple Fitness+ and Apple Music are included for customers who purchase Apple Watch Series 10, Apple Watch SE, Apple Watch Ultra 2, or a new Apple Watch Series 6 or later.

AppleCare+ for Apple Watch provides unparalleled service and support. This includes unlimited incidents of accidental damage, battery service coverage, and priority support from the people who know Apple Watch best.

For more information on Apple 2030, visit apple.com/2030.

The sleep apnea notification feature is pending FDA clearance and is expected to be available later this month. The feature will be supported on Apple Watch Series 9, Apple Watch Series 10, and Apple Watch Ultra 2. It is intended to detect signs of moderate to severe sleep apnea for people 18 years old or older without a diagnosis of sleep apnea.
A subscription is required for Oceanic+. Oceanic+ is available on the App Store.
Apple Intelligence will be available as a free software update. The first set of Apple Intelligence features will be available in beta next month as part of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, with more features rolling out in the months to come. It will be available on iPhone 16, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max, iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with M1 and later, with device and Siri language set to U.S. English. Additional languages and platforms are coming over the course of the next year.

Press Contacts

Nikki Rothberg

Apple

nrothberg@apple.com

Clare Varellas

Apple

cvarellas@apple.com

Apple Media Helpline

media.help@apple.com

Apple Watch Ultra 2 now available in black titanium

Apple Inc September 9, 2024 0 1

September 9, 2024

PRESS RELEASE

Apple Watch Ultra 2 now available in black titanium

The ultimate sports watch is packed with additional insights including sleep apnea notifications, and is now offered in a stunning new finish alongside a new Titanium Milanese Loop band

CUPERTINO, CALIFORNIA Apple today introduced Apple Watch Ultra 2 in a striking new black titanium finish, enhanced with features in watchOS 11 that make the most rugged and capable Apple Watch even better.

Apple Watch Ultra 2 is an ideal partner for athletes and adventurers of all kinds, featuring the most accurate GPS in a sports watch,¹ the brightest display of any Apple product, and up to 36 hours of battery life with regular use or up to 72 hours in Low Power Mode. watchOS 11 brings powerful new features to the best sports watch, with breakthrough insights from training load and the Vitals app; sleep apnea notifications; the Tides app; new customization options for the Action button; and more. A new Titanium Milanese Loop band for Apple Watch Ultra is designed for water activities while offering lightweight comfort and elegance for any occasion. An all-new Apple Watch Hermès Ultra 2 combines the durability and features of Apple Watch Ultra 2 with a nautically inspired watch band and an exclusive Hermès watch face.

Apple Watch Ultra 2 in black titanium, Apple Watch Hermès Ultra 2, and the new Titanium Milanese Loop can be pre-ordered today, with availability beginning Friday, September 20.

“Apple Watch Ultra 2 is the ultimate sports watch, with features that support athletes at every level of their training and performance — and throughout their day and night,” said Jeff Williams, Apple’s chief operating officer. “The breakthrough insights in watchOS 11 make Apple Watch Ultra 2 even more powerful, and it’s now available in a stunning satin-black titanium finish users will love for its striking look and durability.”

A Stunning New Black Titanium Finish and Accompanying Bands

The new black titanium finish for Apple Watch Ultra 2 is achieved with a custom blasting process, and the diamond-like carbon physical vapor deposition coating over the grade 5 titanium makes it scratch-resistant and durable. The back crystal is made from a matching, dark zirconia.

To complement the new black finish, the popular Trail Loop, Alpine Loop, and Ocean Band have all been updated to offer a black hardware option in addition to natural titanium. Both black and natural finishes of Apple Watch Ultra 2 are made from 95 percent recycled titanium, and are carbon neutral with any Titanium Milanese Loop, Trail Loop, or Alpine Loop.

The new Titanium Milanese Loop is the first metal band for Apple Watch Ultra, inspired by mesh historically used by divers and stylish enough for any occasion. Woven from the same aerospace-grade titanium as the case, the band is lightweight and corrosion-resistant. A custom process of weaving, flattening, laser-welding, grinding, and finely polishing the titanium wire results in precise, interlinking lozenge shapes that provide a luxurious drape, complete with a dual-button, parachute-style buckle secure enough for all water sports. The Titanium Milanese Loop will be available in both natural and black titanium.

Enhancements to Support Activity on All Terrains and in the Water

Apple Watch Ultra 2 features the brightest display Apple has ever designed at 3000 nits, suited for a wide range of outdoor adventures. GPS accuracy is also essential for many types of activities. The precision dual-frequency GPS of Apple Watch Ultra 2 utilizes advanced satellite and signal models, custom positioning algorithms, and Apple Maps data to provide the most accurate GPS in a sports watch, leading to more accurate distance, route maps, and metrics.

With watchOS 11, the new Vitals app gives users a way to quickly view key overnight health metrics and gain better context when it comes to their health. The new training load feature offers an insightful new way to measure how the intensity and duration of workouts are impacting a user’s body over time. An Up Next view for Custom Workouts helps users keep track of their current and upcoming interval.

The Action button can be customized to make it even easier to start a workout, switch between workout types during a Multisport workout, and more. With watchOS 11, users can now conveniently switch actions at any time by pressing and holding the Action button. This gives users quick access to useful features like Stopwatch, Backtrack, and Flashlight, and a variety of new options, including Translation, Voice Memos, and Shazam.

To help users plan and enjoy open water activities and stay aware of changing conditions, watchOS 11 introduces a new Tides app for Apple Watch. Users can access seven rolling days of forecasted tidal information for coastlines and surf spots around the globe, including information on high and low tides; rising and falling tides; tide height and direction; and sunrise and sunset, all plotted against a timeline. Users can also view beaches near their location on a convenient map, and new complications show current tide information for their favorite spots or the closest beaches at a glance.

Apple Watch Ultra 2 is the best sports watch for athletes and adventurers of all kinds:

Runners get advanced metrics, customizable workout views with Heart Rate Zones, Race Route, an industry-first automatic track-running detection feature, Custom Workouts, and more experiences during workouts and races alike. Apple Watch Ultra 2 offers battery life for long runs, with up to 12 hours during outdoor workouts, or up to 35 hours with all low-power settings.

Cyclists can easily view their workout as a Live Activity on iPhone — or connect Bluetooth-enabled cycling accessories to Apple Watch Ultra 2 — giving them more metrics and experiences, including cadence, an automatic estimate of functional threshold power, and Power Zones. Apple Watch Ultra 2 can also track distance, speed, elevation, and heart rate.

Swimmers can make use of automatic stroke detection and lap count on Apple Watch Ultra 2, which is certified to WR100. watchOS 11 brings Custom Workouts for pool swims, which help users track their intervals and give them a snapshot of what’s next. Users can also view water temperature directly within the Workout app during Pool Swim and Open Water Swim workouts.

Hikers can enjoy enhanced trail experiences with offline maps — complete with turn-by-turn directions — as well as features like Waypoints and backtrack GPS data in the Compass app. Users can also create and save custom hiking routes in iOS 18 and sync them to Apple Watch.

Divers can take advantage of the Oceanic+ app — developed in partnership with Huish Outdoors — which turns Apple Watch Ultra into a dive computer.² This year, the Oceanic+ app introduces new features for snorkelers, allowing them to easily view popular locations nearby and access information about weather, as well as water temperature and tidal conditions provided by the snorkeling community. All snorkeling adventures are archived in a user’s personal logbook, including their route and underwater photos. Photos can be automatically color-corrected and analyzed against a comprehensive, localized database to help users identify fish.

Golfers benefit from Apple Watch Ultra 2 with Apple’s brightest display ever and long battery life. With a suite of third-party apps, users can access course information as well as tools and insights utilizing the high-frequency motion API to help improve their game.

With its rugged, corrosion-resistant titanium design, large bright display, and long battery life, Apple Watch Ultra 2 is also great for rowing, skiing, snowboarding, tennis, and many other activities.

Insightful Sleep Apnea Notifications

Sleep apnea is a potentially serious condition where breathing stops momentarily during sleep. The condition, which is estimated to impact more than 1 billion people worldwide, goes undiagnosed in most cases, and if left untreated, can have important consequences on health. Building on the intelligent health features already available, Apple Watch now offers a feature to help identify signs of sleep apnea.³

To detect sleep apnea, Apple Watch uses the accelerometer to monitor small movements at the wrist that are associated with interruptions in normal respiratory patterns, tracked by a new Apple Watch metric called Breathing Disturbances. While some breathing disturbances are normal, they are important to track as they can be used to help understand restfulness of sleep, and when occurring frequently over multiple nights, may be associated with sleep apnea. The new sleep apnea algorithm analyzes breathing disturbance data so Apple Watch can notify the user if the data indicates signs of sleep apnea. The notification will include the time period when potential sleep apnea occurred, educational materials on the importance of seeking treatment, and a PDF providing three months of breathing disturbance data to reference during a conversation with a healthcare provider.

The sleep apnea notification feature was developed with advanced machine learning methods, validated in a clinical study, and is expected to receive marketing authorization from the FDA and other global health authorities soon. Sleep apnea notifications will be available in more than 150 countries and regions this month, including the U.S., the EU, and Japan.

Audio Playback Through Speakers

For the first time, audio can play back through the two built-in speakers on Apple Watch Ultra 2. Just like with phone calls, users can listen to audio from a range of apps — including Apple Music, Apple Podcasts, Apple Books, and third-party apps — right from their Apple Watch.

Additional watchOS 11 Features

Apple Watch Ultra 2 also features many other enhancements with watchOS 11:

Activity rings are more customizable than ever, with the ability to specify Activity ring goals by the day of the week so the rings provide the right amount of motivation at the right moments. Users can also pause their rings for a day, week, month, or more without affecting their award streaks, allowing users to plan a rest day, care for an injury, or just take a day off.

The Workout app offers even more workout types that can track distance using enhancements in GPS positioning, including various field sports, Downhill Skiing, Cross Country Skiing, Snowboarding, Golf, Outdoor Rowing, and more. Users can also see their route maps for more workout types.

watchOS 11 also features a more intelligent Smart Stack to help users quickly access important information; a new Photos watch face that uses machine learning to help users select and compose their best photo options; the Translate app and Check In on Apple Watch; the ability to scroll through any app with the double tap gesture; summarized notifications powered by Apple Intelligence;⁴ and more.

Apple Watch Hermès Ultra 2

The first-of-its-kind Apple Watch Hermès Ultra 2 combines a natural titanium case with the new Hermès En Mer band in Bleu Nuit — a dark navy color — and a special Hermès Maritime watch face. The En Mer band features Hermès’s nautical, diagonal rib pattern made from high-density textured knit, providing both durability and comfort. A wide titanium buckle on the band ensures that Apple Watch Hermès Ultra 2 stays securely on the wrist even during water activities, including scuba diving, sailing, and high-speed water sports.

The new Hermès Maritime watch face features high-visibility numerals in the classic Hermès Cape Cod typeface, with a sweeping outer bezel that displays the seconds. Pressing the Action button transforms the watch face into a special countdown timer inspired by boat racing.

Pricing and Availability

Customers in Australia, Canada, France, Germany, India, Japan, the UAE, the U.K., the U.S., and more than 49 other countries and regions can order Apple Watch Ultra 2 in black titanium today, with availability in stores beginning Friday, September 20.

Apple Watch Ultra 2 starts at $799 (U.S.), and is available in natural and black titanium.

Apple Watch Hermès Ultra 2 is $1,399 (U.S.).

New bands, including the Titanium Milanese Loop, will be available to order today from apple.com/store and in the Apple Store app, with availability in stores beginning Friday, September 20.

watchOS 11 will be available for Apple Watch Series 6 or later on Monday, September 16, and requires iPhone Xs or later, running iOS 18. Not all features are available on all devices and in all regions.

Three months of Apple Fitness+ and Apple Music are included for customers who purchase Apple Watch Series 10, Apple Watch SE, Apple Watch Ultra 2, or a new Apple Watch Series 6 or later.

AppleCare+ for Apple Watch provides unparalleled service and support, including unlimited incidents of accidental damage, battery service coverage, and priority support from the people who know Apple Watch best.

Based on route map and distance accuracy in challenging urban environments.
A subscription is required for Oceanic+. Oceanic+ is available on the App Store. Always follow diving protocols, dive with a companion, and have a secondary device.
The sleep apnea notification feature is pending FDA clearance and is expected to be available later this month. The feature will be supported on Apple Watch Series 9, Apple Watch Series 10, and Apple Watch Ultra 2. It is intended to detect signs of moderate to severe sleep apnea for people 18 years or older without a diagnosis of sleep apnea.
Apple Intelligence will be available as a free software update. The first set of Apple Intelligence features will be available in beta next month as part of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, with more features rolling out in the months to come. It will be available on iPhone 16, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max, iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with M1 and later, with device and Siri language set to U.S. English. Additional languages and platforms are coming over the course of the next year.

Press Contacts

Nikki Rothberg

Apple

nrothberg@apple.com

Clare Varellas

Apple

cvarellas@apple.com

Apple Media Helpline

media.help@apple.com