Year: 2023

 Apple’s Racial Equity and Justice Initiative surpasses $200 million in investments, doubling initial 2020 commitment

June 14, 2023

PRESS RELEASE

Apple’s Racial Equity and Justice Initiative surpasses $200 million in investments, doubling initial 2020 commitment

Apple is investing an additional $25 million in venture capital to expand support for minority businesses and address systemic barriers to funding access

CUPERTINO, CALIFORNIA Apple today announced its Racial Equity and Justice Initiative (REJI), a long-term global effort to advance equity and expand opportunities for Black, Hispanic/Latinx, and Indigenous communities, has more than doubled its initial financial commitment to total more than $200 million over the last three years. Since launching REJI in June 2020, Apple has supported education, economic empowerment, and criminal justice reform work across the U.S., with recent expansion to Australia, the U.K., and Mexico.

Apple launched REJI at a pivotal moment in the U.S., as protests against racial injustice swept the nation. The initiative built upon the company’s years of work to create greater access to opportunity and advance equity for underserved groups, establishing a new entity dedicated to accelerating progress through deep engagements in schools and communities.

“Building a more just and equitable world is urgent work that demands collaboration, commitment, and a common sense of purpose,” said Tim Cook, Apple’s CEO. “We are proud to partner with many extraordinary organizations that are dedicated to addressing injustice and eliminating barriers to opportunity. And we’ll continue to lead with our values as we expand our efforts to create opportunities, lift up communities, and help build a better future for all.”

Through REJI’s education grants, Apple has reached more than 160,000 learners through in-person courses and out-of-school offerings, while committing over $50 million to Historically Black Colleges and Universities (HBCUs) and Hispanic-Serving Institutions (HSIs) to support science, technology, engineering, arts, and math opportunities. With a focus on economic empowerment, REJI funds financial institutions — including venture capital firms, Community Development Financial Institutions, and Minority Depository Institutions — that support Black, Hispanic/Latinx, and Indigenous entrepreneurs and businesses. And REJI’s criminal justice reform grants have supported legal services, safe housing, identification services, healthcare access, and other vital reentry services for more than 19,000 justice-impacted individuals.

“We launched REJI at a critical inflection point for our country,” said Lisa Jackson, Apple’s vice president of Environment, Policy, and Social Initiatives. “We are resolved to keep building on the progress we’ve made to ensure equitable opportunity for Black and Brown communities across America and around the world.”

New Partnership to Expand Access and Equity

As part of its expanding work, today Apple announced a new partnership with the My Brother’s Keeper Alliance (MBKA), a program of the Obama Foundation. Through this strategic partnership and funding, Apple aims to help close opportunity gaps faced by boys and young men of color by supporting training for community leaders and MBKA staff, expanding programming for boys and young men of color, and strengthening the MBKA network through targeted community impact microgrants. The program plans to train more than 500 leaders and engage over 50,000 youth across the U.S.

“Apple’s continued support of the My Brother’s Keeper Alliance empowers the foundation to develop and implement new initiatives that create opportunities for our young people,” said Valerie Jarrett, the Obama Foundation’s CEO. “Together, we are building a more inclusive educational system that nurtures creativity, fosters innovation, and transforms the lives of boys and young men of color across the country. We are grateful for their partnership and look forward to our continued collective efforts to ensure all youth can reach their full potential.”

Increasing Investments in Minority Businesses

Apple today committed an additional $25 million to Collab Capital, Harlem Capital, and VamosVentures — three venture capital funds working with minority-owned businesses. With this new round of investments, Apple has committed $50 million in venture capital support and more than $100 million in overall financing to mission-aligned diverse businesses and financial institutions. These investments are part of REJI’s economic empowerment pillar aimed at addressing systemic barriers to access, creating opportunity, and supplying funding to support underrepresented and underresourced communities and businesses of color.

Advancing Opportunities Globally

Building on its ongoing work in the U.S., REJI has continued to expand globally. Today, Apple announced new programming in New Zealand in partnership with Te Pūkenga — New Zealand Institute of Skills & Technology, the country’s largest vocational educator. This work will support efforts to equip educators with the skills they need to prepare underrepresented Māori and Pasifika students to enter the country’s growing technology sector.

In Australia, Apple announced REJI’s expansion in August 2022 with initial grant funding to support initiatives and nonprofits serving Indigenous communities, including Deadly Connections, ID. Know Yourself, First Australians Capital, Art Gallery of NSW’s Djamu Youth Justice program, and Original Power. New funding will support Karrkad Kanjdji Trust, a charitable trust established by the Traditional Owners of Warddeken and Djelk Indigenous Protected Areas (IPAs) to achieve their vision for a healthy country. Through REJI and the environmental justice grant program, Apple is also supporting the Women Rangers program with funding to enhance its diverse portfolio of land management, leadership, and skill-building activities.

In the U.K., Apple partnered with the Southbank Centre to launch Reframe: The Residency, a program designed to reduce the barriers that exist for aspiring Black creatives. In May, the program’s first cohort was selected from London, Birmingham, and Manchester. Artists will present their work at a free exhibition, which opens on Tuesday, July 18, at the Southbank Centre. Also a part of Reframe, Inspire Schools works with educational institutions to teach students new skills by making digital magazines focused on the climate crisis.

Continuing Apple’s Community Education Initiative work with universities across Mexico, REJI has partnered with Enactus to support the expansion of iOS Development Labs that teach coding with Swift and prepare learners for careers in Mexico’s thriving iOS app economy. And with the two newest labs in Tijuana and Chiapas, REJI is helping create new opportunities for traditionally underserved communities.

Spotlighting Impact

Today, Apple released its first-ever REJI Impact Overview, which provides a snapshot of the initiative’s impact across its areas of focus. The company continues to identify new partners and new avenues to advance its mission. In the three years since Apple launched REJI, the programs and organizations the initiative supports have continued to make a tangible impact in communities around the world. The following represent REJI’s three priority focus areas:

Education

Building on its longstanding work with minority-serving institutions, Apple is a founding partner of Propel, a global HBCU technology and innovation hub. This summer, Propel will introduce Propel Learn, a new platform that provides experiential learning experiences, career opportunities, and microcredentials — all developed specifically for and by the HBCU community.

Apple’s New Silicon Initiative at HBCUs across the country helps prepare students for careers in the growing fields of hardware technology, computer architecture, and silicon chip design. Grants awarded to Alabama A&M University, Howard University, Morgan State University, and Prairie View A&M University are designed to support engineering programs as they develop their curricula in partnership with Apple experts.

Launched with an investment from Apple, the Global HSI Equity Innovation Hub at California State University, Northridge (CSUN) aims to equip Hispanic/Latinx and other historically underserved students with high-demand skills in science, technology, engineering, and math. In collaboration with other California State University campuses and HSIs across the country, the hub accelerates educational equity while equipping students to succeed.

Economic Empowerment

Through a partnership with fintech company CNote, Apple helps fund mission-driven banks and credit unions that serve low- to moderate-income people, and Black and Brown communities. CNote facilitates cash deposits that help fuel affordable housing and small business loans, and provide a just alternative to predatory lending.

Apple’s Impact Accelerator expands access to opportunity for Black, Hispanic/Latinx, and Indigenous environmental solution and service providers. The 12-week capacity-building program helps participants reach their next stage of development and scale their impact.

Apple Entrepreneur Camp supports underrepresented founders and developers with app-driven businesses as they build the next generation of cutting-edge apps. In addition to attending hands-on technology labs and getting one-on-one code-level guidance from Apple, participating Hispanic/Latinx, Black, and female founders and developers become a part of a global network that encourages the pipeline and longevity of these entrepreneurs in technology.

Criminal Justice Reform

To combat systemic racism, REJI is working to address deep disparities in criminal justice that disproportionately impact Black, Hispanic/Latinx, and Indigenous communities. Apple has partnered with several community colleges — including the Los Angeles Community College District, Delgado Community College in New Orleans, and Houston Community College — to implement programs to help incarcerated and paroled individuals learn new skills, prevent recidivism, and create economic opportunity for parolees and probationers.

Apple has also made meaningful contributions to various nonprofit organizations that advance equity and justice, including the Anti-Recidivism Coalition, Defy Ventures, Vera Institute of Justice, and The Last Mile.

Taking Action Across Apple

Ensuring that racial equity and justice is reflected across Apple, the company partners with local communities to drive impact and achieve meaningful change:

  • In March, Apple added representation of Indigenous lands to Maps. In an update made in collaboration with Indigenous communities, Maps now displays tribal, First Nations, Inuit, and Métis territories in the U.S. and Canada. Maps also implemented support for dual-language labels — including in Indigenous-language syllabaries — and redesigned the Maps place card used for Indigenous lands to show more detail, working directly with communities to curate their place card content.
  • Strengthen Local Communities (SLC) is an Apple grant program that provides funding to local organizations where Apple team members live and work, including grants to minority-led organizations focused on environmental equity and justice. The program is helping to train future environmental leaders, provide low-cost tools for educators, and ensure that First Nation communities benefit from the transition to clean energy.
  • To support communities disproportionately impacted by climate change, Apple works directly with organizations that advocate for frontline communities, advance climate justice, and cultivate solutions that prioritize equity and community building within the environmental movement. The company has partnered with organizations including Environmental Health Coalition, Little Village Environmental Justice Organization, Native Conservancy, Original Power, and UPROSE.
  • Apple’s Challenge for Change Learning Series is designed to help learners of all ages explore important issues in their communities and create innovative solutions to make lasting impact. To learn more, visit education.apple.com/#/home/rp/R005920.
  • Apple recently worked in collaboration with representatives from the Chickasaw Nation and the Choctaw Nation to add Chickasaw (Chikashshanompaʼ) and Choctaw (Chahta) language support in the keyboard on iPhone, iPad, and Mac. This effort is part of Apple’s goal to build products that represent everyone, including communities and languages that may be underrepresented and underserved in technology.

Apple TV+ renews blockbuster hit ‘Silo’ for season two

Apple TV+ has announced a season two renewal for “Silo,” the acclaimed, world-building drama based on Hugh Howey’s bestselling trilogy of dystopian novels. Created by Emmy-nominated screenwriter Graham Yost, who also serves as showrunner, and starring and executive produced by Rebecca Ferguson, the eighth episode of “Silo” premieres this Friday on Apple TV+.

Since its global premiere on May 5, “Silo” was quickly hailed as a “riveting and equally star-studded,” “must-watch” series and “simply transcendent sci-fi TV.” Week-to-week, the series drives growing viewership and, in addition to quickly reaching Certified Fresh status on Rotten Tomatoes, has landed acclaim for its “rich and compelling” world-building elements, as well as the “incredible” performance by Ferguson, who “brings an understated gravitas” to the lead role.

“Silo” is produced for Apple TV+ by AMC Studios and based on the novels by Hugh Howey. The series is executive produced by Yost, Howey and Ferguson, alongside Academy Award nominee Morten Tyldum (“Defending Jacob,” “The Imitation Game”) who also directs the first three episodes, Nina Jack, Fred Golan, Rémi Aubuchon and Ingrid Escajeda.

Apple TV+ offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all your favorite screens. After its launch on November 1, 2019, Apple TV+ became the first all original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries, and series have been honored with 367 wins and 1,469 award nominations and counting, including Oscar Best Picture winner “CODA.”

Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $6.99 per month with a seven-day free trial. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV, Mac or iPod touch can enjoy three months of Apple TV+ for free.

Apple’s new M2 Ultra Mac Pro notches massive Geekbench performance leap

Geekbench benchmarks for the 2023 M2 Ultra Mac Pro shows that it has over double the performance of the older Intel-handicapped machine.

The benchmark reveals a single-core score of 2,794 and a multi-core score of 21,453 for the 2023 Mac Pro, in contrast to the highest-end Intel-based Mac Pro equipped with a 28-core Xeon W processor, which scored 1,378 in single-core and 10,390 in multi-core performance. As a result, the new Mac Pro offers more than double the speed of the fastest Intel-based model and at a significantly lower price.

As well as performance increases, the most recent Mac Pro also brings PCIe expansion to Apple Silicon. The new Mac Pro has seven PCIe expansion slots, and six support gen 4 — meaning this two sees a doubling of speed compared to previous models…

In this case, the new Mac Pro boasts up to twice the speed of the fastest Intel-based Mac Pro and up to seven times the speed of the base configuration of the Intel-based Mac Pro.

Via: AppleInsider.com

 New 15-inch MacBook Air, Mac Studio, and Mac Pro are available today

New 15-inch MacBook Air, Mac Studio, and Mac Pro are available today

Just in time for back-to-school shopping, college students can save on the new 15-inch MacBook Air with education pricing through Apple Retail, and receive an Apple Gift Card of $150

Beginning today, the new 15-inch MacBook Air, Mac Studio, and Mac Pro powered by Apple silicon are now available. With an expansive 15.3-inch Liquid Retina display, the performance of M2, and all-day battery life in a thin and light, fanless design, the new MacBook Air is the world’s best 15-inch laptop. With M2 Max and the new M2 Ultra, Mac Studio is a performance powerhouse in a compact design. The new Mac Pro combines the incredibly powerful M2 Ultra with PCIe expansion, and also marks the completion of the Mac transition to Apple silicon. For Intel-based Mac users, every Mac is now a gigantic upgrade. And for PC users, there has never been a better time to switch to a Mac.

New MacBook Air, the World’s Best 15-inch Laptop

With an expansive 15.3-inch Liquid Retina display, the incredible performance of M2, up to 18 hours of battery life,1and a silent, fanless design, the new MacBook Air is the world’s best — and thinnest — 15-inch laptop. It is up to 12x faster than the fastest Intel-based MacBook Air.2 It also features an all-new six-speaker sound system with immersive Spatial Audio, along with a 1080p FaceTime HD camera, MagSafe charging, and the power and ease of macOS. It comes in four gorgeous finishes — midnight, starlight, space gray, and silver. The 13-inch MacBook Air with M2, the world’s best-selling laptop, also remains in the lineup and now starts at an even more affordable price. Together, the 15-inch and 13-inch MacBook Air deliver an unrivaled experience for everyone, from upgraders to students to first-time Mac customers.

Mac Studio and Mac Pro, the Most Powerful Macs Ever Made

The new Mac Studio features M2 Max and the new M2 Ultra chip to deliver a huge boost in performance and connectivity in a stunningly compact design that lives right on the desk. Mac Studio features up to 192GB of unified memory, which is 50 percent more than before. It’s now up to 6x faster than the most powerful Intel-based 27-inch iMac,3 and up to 3x faster than the previous-generation Mac Studio with M1 Ultra.4 With the new Mac Studio, any pro can build the studio of their dreams.

Mac Pro combines the unprecedented performance of Apple’s most powerful chip, M2 Ultra, with the versatility of PCIe expansion for those demanding workflows that need it. Up to 3x faster than the previous-generation Intel-based Mac Pro,5 the new Mac Pro also features up to 192GB of unified memory to take on demanding workloads other systems can’t even process. With the arrival of Mac Pro featuring M2 Ultra, the transition of the Mac lineup to Apple silicon is now complete.

More Savings for College Students

Students can save on the new 15-inch MacBook Air with year-round education pricing starting at $1,199, exclusively available at Apple Retail, in stores and online. With Apple’s College Student Offer, students will receive an Apple Gift Card of up to $1506 and get 20 percent off AppleCare7 to protect their purchase of a new MacBook Air, MacBook Pro, iMac, Mac mini, iPad Air, or iPad Pro. Plus, they will get three months free of Apple Music and Apple TV+, and the student rate of just $5.99 for both services after the three-month free trial ends.

Apple’s College Student Offer is available to current and newly accepted college students and their parents, faculty, staff, and home-school teachers of all grade levels.

Apple Retail Services

Apple Specialists are available to help with customers’ shopping needs in-store, online, and in the Apple Store app.

  • Ways to save on Mac: With Apple Trade In, Mac users looking to upgrade can receive up to $1,500 for their current device and apply it toward a new one. Customers in the U.S. also get 3 percent Daily Cash back when they buy directly from Apple with Apple Card, and they can pay for their new Mac over 12 months, interest-free, with Apple Card Monthly Installments.8
  • Shop with a Specialist over Video: Apple recently expanded the live shopping experience on apple.com/store to support Mac purchases, connecting customers in the U.S. with an Apple Specialist via a safe and secure, one-way video session. Customers can browse the latest Apple lineup, explore new features, and learn about the ways to save on Mac right from the comfort of their homes.
  • Fast, free delivery and pickup: Customers can choose between two-hour courier delivery, free delivery, or pickup at an Apple Store location.
  • Personalized setup: Apple Specialists are ready to support with a seamless setup experience, help with safe and secure data transfer, find new apps to support organization and creativity, or prep Mac for peak performance at school or the office.
  • Today at Apple: Customers can join sessions to learn, explore, and go further with their Mac. Through Group Booking, schools and community groups can join in on the fun together any day or time, and at any Apple Store location of their choosing.

Pricing and Availability

  • The new 15-inch MacBook Air with M2, Mac Studio, and Mac Pro are available to order today on apple.com/store and in the Apple Store app. They will start arriving to customers, and will be available in Apple Store locations and for Apple Authorized Resellers, beginning Tuesday, June 13. Mac Pro is available as a configure-to-order option only.
  • The 15-inch MacBook Air with M2, available in midnight, starlight, silver, and space gray, starts at $1,299 (U.S.) and $1,199 (U.S.) for education.
  • The 13-inch MacBook Air with M2, available in midnight, starlight, silver, and space gray, starts at $1,099 (U.S.) — which is $100 less than before — and $999 (U.S.) for education.
  • The 13-inch MacBook Air with M1, available in space gray, gold, and silver, starts at $999 (U.S.) and $899(U.S.) for education.
  • Mac Studio starts at $1,999 (U.S.) and $1,799 (U.S.) for education. Additional configure-to-order options are available at apple.com/store.
  • Available in both tower and rack-mounted enclosures, Mac Pro (Tower Enclosure) starts at $6,999 (U.S.) and $6,599 (U.S.) for education. Mac Pro (Rack Enclosure) starts at $7,499 (U.S.) and $6,999 (U.S.) for education. Additional technical specifications and configure-to-order options are available at apple.com/mac-pro.
  • More information on Studio Display, Pro Display XDR, and Magic accessories is available at apple.com/shop/buy-mac.
  • Additional technical specifications and details on Apple accessories — including the new 70W USB-C Power Adapter for $59 (U.S.) — are available at apple.com/shop/buy-mac.
  • With Apple Trade In, customers can trade in their current computer and get credit toward a new Mac. Customers can visit apple.com/shop/trade-in to see what their device is worth.
  • Every customer who buys a Mac from Apple can enjoy a free Online Personal Session with an Apple Specialist, get their product set up — including help with data transfer — in select stores, and receive guidance on how to make their new Mac work the way they want.
  • AppleCare+ for Mac provides expert technical support and additional hardware coverage from Apple, including unlimited incidents of accidental damage protection, each subject to a service fee.
  1. Battery life depends on device settings, usage, and other factors. Actual results may vary.
  2. Results are compared to previous-generation 1.2GHz quad-core Intel Core i7-based MacBook Air systems with Intel Iris Plus Graphics, 16GB of RAM, and a 2TB SSD.
  3. Results are compared to previous-generation 3.6GHz 10-core Intel Core i9-based 27-inch iMac systems with Radeon Pro 5700 XT graphics with 16GB of GDDR6, 128GB of RAM, and 8TB SSD.
  4. Results are compared to previous-generation Mac Studio systems with Apple M1 Ultra, a 20-core CPU, a 64-core GPU, 128GB of RAM, and 8TB SSD.
  5. Results are compared to previous-generation 2.5GHz 28-core Intel Xeon W-based Mac Pro systems with Radeon Pro W6900X graphics with 32GB of GDDR6, configured with Afterburner, 384GB of RAM, and 4TB SSD.
  6. Qualified Purchasers receive an Apple Gift Card when they purchase an eligible Mac or iPad at a Qualifying Location through 10/2/2023. Only one Apple Gift Card per eligible Mac or iPad per Qualified Purchaser. Offer subject to availability. While supplies last. Qualified Purchasers shall receive a discount equal to the value of the Apple Gift Card off the price of the eligible Mac or iPad, but will be charged for all items in their cart, including the Apple Gift Card. Additional restrictions apply. View full terms and conditions of offer here.
  7. The promotional Apple Education Pricing on AppleCare+ is available for eligible products only when the eligible product and AppleCare+ are purchased directly from an Apple Store or concurrently from the online Apple Store for Education during the promotional period and cannot be combined with non-promotional Apple Education Pricing. AppleCare+ attached to eligible products outside of the promotional period is not eligible for this promotional rate. This promotional AppleCare+ Education Pricing is applicable only to two-year paid upfront AppleCare+ for iPad and three-year paid upfront AppleCare+ for Mac and is not applicable to any recurring payment AppleCare+ plans.
  8. Apple Card Monthly Installments (ACMI) is a 0% APR payment option available only in the U.S. to select at checkout for certain Apple products purchased at Apple Store locations, apple.com, the Apple Store app, or by calling 1-800-MY-APPLE, and is subject to credit approval and credit limit. See support.apple.com/kb/HT211204 for more information about eligible products. Variable APRs for Apple Card other than ACMI range from 15.74 percent to 26.74 percent based on creditworthiness. Rates as of April 1, 2023. If you choose the pay‑in‑full or one‑time‑payment option for an ACMI‑eligible purchase instead of choosing ACMI as the payment option at checkout, that purchase will be subject to the variable APR assigned to your Apple Card. Taxes and shipping are not included in ACMI and are subject to your card’s variable APR. See the Apple Card Customer Agreement for more information. ACMI is not available for purchases made online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government, and Veterans and Military Purchase Programs, or on refurbished devices. iPhone activation required on iPhone purchases made at an Apple Store with one of these national carriers: AT&T, Verizon, or T‑Mobile.

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