Year: 2023

 Apple introduces new Mac mini with M2 and M2 Pro — more powerful, capable, and versatile than ever

Apple Inc January 18, 2023 0

January 17, 2023

PRESS RELEASE

Apple introduces new Mac mini with M2 and M2 Pro — more powerful, capable, and versatile than ever

Starting at just $599, Mac mini is even more affordable

CUPERTINO, CALIFORNIA Apple today unveiled the new Mac mini, supercharged by M2 and the all-new M2 Pro. With the M2 chip, Mac mini is even more powerful, capable, and affordable with a new starting price of just $599. The new M2 Pro chip delivers pro-level performance to Mac mini for the first time, enabling users to run high-performance workflows that were previously unimaginable in such a compact design. Mac mini with M2 and M2 Pro delivers faster performance, even more unified memory, and advanced connectivity, including support for up to two displays on the M2 model, and up to three displays on the M2 Pro model. Paired with Studio Display and Magic accessories, along with the power and ease of macOS Ventura, Mac mini provides a phenomenal desktop experience that will take users’ productivity and creativity to the next level. Customers can order the new Mac mini models today, with availability beginning Tuesday, January 24.

“With incredible capabilities and a wide array of connectivity in its compact design, Mac mini is used in so many places, in so many different ways. Today, we’re excited to take it even further with M2 and M2 Pro,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Bringing even more performance and a lower starting price, Mac mini with M2 is a tremendous value. And for users who need powerful pro performance, Mac mini with M2 Pro is unlike any other desktop in its class.”

Even More Performance with M2 and M2 Pro

Compared to the previous-generation Mac mini, M2 and M2 Pro bring a faster next-generation CPU and GPU, much higher memory bandwidth, and a more powerful media engine to Mac mini, delivering extraordinary performance and industry-leading power efficiency. Both models feature an advanced thermal system for exceptional sustained performance.

Mac mini with M2

Mac mini with M2 features an 8-core CPU with four high-performance and four high-efficiency cores, along with a 10-core GPU — perfect for users looking for superfast performance and incredible productivity at an even more affordable starting price of $599. Everyday tasks are blazing fast — from launching and multitasking between apps to browsing the web. For users with more intensive tasks, Mac mini with M2 also powers through even more demanding workloads. With up to 24GB of unified memory and 100GB/s of bandwidth, activities like image editing in Adobe Photoshop are up to 50 percent faster¹ than the previous generation. M2 also adds ProRes acceleration to Mac mini, so tasks like video editing in Final Cut Pro are more than twice as fast.¹ The M2 model can also simultaneously play up to two streams of 8K ProRes 422 video at 30 fps, or up to 12 streams of 4K ProRes 422 video at 30 fps. With all this performance, Mac mini is up to 5x faster than the bestselling Windows desktop,² delivering incredible value to first-time computer buyers, upgraders, and PC switchers.

When compared to the Mac mini with Intel Core i7,³ Mac mini with M2 offers:

Up to 22x faster machine learning (ML) image upscaling performance in Pixelmator Pro.
9.8x faster complex timeline rendering in Final Cut Pro.

When compared to the previous-generation Mac mini with M1,¹ Mac mini with M2 delivers:

Up to 2.4x faster ProRes transcode in Final Cut Pro.
Up to 50 percent faster filter and function performance in Adobe Photoshop.
Up to 35 percent faster gameplay in Resident Evil Village.

Mac mini with M2 Pro

M2 Pro brings pro-level performance to Mac mini for the first time. Featuring up to a 12-core CPU with eight high-performance cores and four high-efficiency cores, along with up to a 19-core GPU, M2 Pro has 200GB/s of memory bandwidth — double the amount in M2 — and supports up to 32GB of memory. The next-generation Neural Engine is 40 percent faster than M1, speeding up ML tasks like video analysis and image processing. Designed to dramatically accelerate video playback and encoding while using very little power, M2 Pro offers a powerful media engine, which speeds through the most popular video codecs and can simultaneously play up to five streams of 8K ProRes 422 video at 30 fps, or up to 23 streams of 4K ProRes 422 video at 30 fps. The M2 Pro-powered model is up to 14x faster than the fastest Intel-based Mac mini.³

When compared to the 27-inch iMac with Intel Core i7 and Radeon Pro 5500 XT,⁴ Mac mini with M2 Pro offers:

Up to 50 percent faster filter and function performance in Adobe Photoshop.
Up to 5.5x faster panoramic merge in Adobe Lightroom Classic.
Up to 4.4x faster object tracking in Final Cut Pro.

When compared to the previous-generation M1 Mac mini,¹ Mac mini with M2 Pro delivers:

Up to 2.5x faster graphics performance in Affinity Photo.
Up to 4.2x faster ProRes transcode in Final Cut Pro.
Up to 2.8x faster gameplay in Resident Evil Village.

With M2 Pro, Mac mini users can run high-performance workflows that were previously inconceivable in such a compact form factor. Musicians can produce music with incredibly powerful plug-ins and effects without missing a beat, while photographers can adjust huge images in an instant. Creators can seamlessly work in multicam with multiple camera formats, including ProRes video, and gamers can play demanding titles in console quality. Gaming performance is up to 15x faster than the fastest Intel-based Mac mini.³

Advanced Connectivity

Mac mini continues to deliver extensive connectivity with a wide range of ports. The M2 model features two Thunderbolt 4 ports and support for up to two displays. The M2 Pro model includes four Thunderbolt 4 ports and support for up to three displays. Additionally, the M2 Pro model can support one 8K display, a first for the Mac. Both models feature two USB-A ports, an HDMI port, a Gigabit Ethernet port with a 10GB option, and an upgraded headphone jack to support high-impedance headphones. For wireless connectivity, both new models also feature the latest standards with Wi-Fi 6E⁵ for up to 2x faster throughput than before, as well as Bluetooth 5.3.

A Phenomenal Desktop Experience with Studio Display and Magic Accessories

Paired with Studio Display and Magic accessories, Mac mini delivers a phenomenal desktop experience. Studio Display completes the full Mac desktop setup experience with its expansive 27-inch 5K Retina display, 12MP Ultra Wide camera with Center Stage, studio-quality three-mic array, and six-speaker sound system with Spatial Audio. Customers can add matching Magic accessories that complement the elegant design of Mac mini and Studio Display.

macOS Ventura

With macOS Ventura, Mac mini delivers even more performance and productivity. Powerful updates like Continuity Camera bring videoconferencing features to any Mac, including Desk View, Center Stage, Studio Light, and more. Handoff in FaceTime allows users to start a FaceTime call on their iPhone or iPad and fluidly pass it over to their Mac, or vice versa. And tools like Stage Manager automatically organize apps and windows, so users can concentrate on the task at hand and still see everything in a single glance.

Messages and Mail are better than ever, while Safari — the world’s fastest browser on Mac — ushers in a passwordless future with passkeys. With iCloud Shared Photo Library, users can now create and share a separate photo library among up to six family members, and the new Freeform app provides a flexible canvas that helps users be more productive and expressive, whether they are planning or brainstorming on their own, or with others. With the power and popularity of Apple silicon, and new developer tools in Metal 3, gaming on Mac has never been better.

Mac mini and the Environment

Mac mini is designed to minimize its impact on the environment, including 100 percent of the following recycled materials: aluminum in the enclosure, rare earth elements in all magnets, tin in the solder of the main logic board, and gold in the plating of multiple printed circuit boards. It also features 35 percent or more recycled plastic in multiple components and meets Apple’s high standards for energy efficiency. It is free of numerous harmful substances, and 96 percent of the packaging is fiber based, bringing Apple closer to its goal of completely removing plastic from its packaging by 2025.

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be 100 percent carbon neutral across the entire manufacturing supply chain and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way to recycling and material recovery, will have net-zero climate impact.

Pricing and Availability

The new Mac mini with M2 and M2 Pro is available to order today, January 17, on apple.com/store and in the Apple Store app in 27 countries and regions, including the US. It will start arriving to customers, and in Apple Store locations and Apple Authorized Resellers, beginning Tuesday, January 24.
Mac mini with M2 and M2 Pro will be available in Australia, China, Hong Kong, Japan, Macau, and New Zealand beginning Friday, February 3.
Mac mini with M2 starts at $599 (US) and $499 (US) for education. Additional technical specifications are available at apple.com/mac-mini.
Mac mini with M2 Pro starts at $1,299 (US) and $1,199 (US) for education. Additional technical specifications are available at apple.com/mac-mini.
Additional technical specifications and details on Studio Display and Magic accessories are available at apple.com/store.
Every customer who buys a Mac from Apple can enjoy a free Online Personal Session with an Apple Specialist; get their product set up in select stores, including help with data transfer; and receive guidance on how to make their new Mac work the way they want.
With Apple Trade In, customers can trade in their current computer and get credit toward a new Mac. Customers can visit apple.com/shop/trade-in to see what their device is worth.
AppleCare+ for Mac provides expert technical support and additional hardware coverage from Apple, including unlimited incidents of accidental damage coverage, each subject to a fee.

About Apple Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Results are compared to previous-generation Mac mini systems with Apple M1, 8-core CPU, 8-core GPU, 16GB of RAM, and 2TB SSD.
Testing was conducted by Apple in November and December 2022 using preproduction Mac mini systems with Apple M2, 8-core CPU, 10-core GPU, 8GB of RAM, and 256GB SSD, as well as production Intel Core i5-based PC systems with Intel UHD Graphics 730 and the latest version of Windows 11 available at the time of testing. The bestselling system is based on publicly available sales data over the prior 12 months. Performance tests are conducted using specific computer systems and reflect the approximate performance of Mac mini.
Results are compared to previous-generation 3.2GHz 6-core Intel Core i7-based Mac mini systems with Intel UHD Graphics 630, 64GB of RAM, and 2TB SSD.
Results are compared to previous-generation 3.8GHz 8-core Intel Core i7-based 27-inch iMac systems with AMD Radeon Pro 5500 XT with 8GB of GDDR6, 8GB of RAM, and 512GB SSD.
Wi‑Fi 6E is not available in China mainland. It requires macOS 13.2 or later in Japan.

Press Contacts

Starlayne Meza

Apple

starlayne_meza@apple.com

Michelle Del Rio

Apple

mr_delrio@apple.com

(408) 862-1478

Apple Media Helpline

media.help@apple.com

(408) 974-2042

 Apple unveils MacBook Pro featuring M2 Pro and M2 Max, with more game-changing performance and the longest battery life ever in a Mac

Apple Inc January 18, 2023 0

January 17, 2023

PRESS RELEASE

Apple unveils MacBook Pro featuring M2 Pro and M2 Max, with more game-changing performance and the longest battery life ever in a Mac

New MacBook Pro features up to 6x faster performance than fastest Intel-based MacBook Pro and support for up to 96GB of unified memory for demanding pro workflows

CUPERTINO, CALIFORNIA Apple today announced the new 14- and 16-inch MacBook Pro featuring M2 Pro and M2 Max, Apple’s next-generation pro silicon that brings even more power-efficient performance and battery life to pro users. With M2 Pro and M2 Max — the world’s most powerful and efficient chip for a pro laptop — MacBook Pro tackles demanding tasks, like effects rendering, which is up to 6x faster than the fastest Intel-based MacBook Pro, and color grading, which is up to 2x faster.¹ Building on the unprecedented power efficiency of Apple silicon, battery life on MacBook Pro is now up to 22 hours — the longest battery life ever in a Mac.² For enhanced connectivity, the new MacBook Pro supports Wi-Fi 6E,³ which is up to twice as fast as the previous generation, as well as advanced HDMI, which supports 8K displays for the first time. With up to 96GB of unified memory in the M2 Max model, creators can work on scenes so large that PC laptops can’t even run them.⁴ Rounding out the unrivaled features of MacBook Pro are its renowned Liquid Retina XDR display, extensive array of connectivity, 1080p FaceTime HD camera, six-speaker sound system, and studio-quality mics. When combined with macOS Ventura, the MacBook Pro user experience is unrivaled. Customers can order the new 14- and 16-inch MacBook Pro today, with availability beginning Tuesday, January 24.

“MacBook Pro with Apple silicon has been a game changer, empowering pros to push the limits of their workflows while on the go and do things they never thought possible on a laptop,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Today the MacBook Pro gets even better. With faster performance, enhanced connectivity, and the longest battery life ever in a Mac, along with the best display in a laptop, there’s simply nothing else like it.”

Unrivaled Power-Efficient Performance with M2 Pro and M2 Max

With M2 Pro and M2 Max, MacBook Pro is capable of transforming pro workflows across a wide range of disciplines, from art to science to app development. Users looking to upgrade from Intel-based Mac models will experience even more dramatic improvements in performance, battery life, connectivity, and overall productivity. MacBook Pro also maintains performance whether users are plugged in or on battery.

MacBook Pro with M2 Pro features a 10- or 12-core CPU with up to eight high-performance and four high-efficiency cores for up to 20 percent greater performance over M1 Pro. With 200GB/s of unified memory bandwidth — double the amount in M2 — and up to 32GB of unified memory, users can tackle large projects and run multiple pro apps with blazing speed. A next-generation GPU with up to 19 cores delivers up to 30 percent more graphics performance, and the Neural Engine is 40 percent faster, speeding up machine learning tasks like video analysis and image processing. The powerful media engine in M2 Pro also tears through the most popular video codecs, dramatically accelerating video playback and encoding while using very little power.

With M2 Pro on MacBook Pro:

Rendering titles and animations in Motion is up to 80 percent faster¹ than the fastest Intel-based MacBook Pro and up to 20 percent faster⁵ than the previous generation.
Compiling in Xcode is up to 2.5x faster¹ than the fastest Intel-based MacBook Pro and nearly 25 percent faster⁵than the previous generation.
Image processing in Adobe Photoshop is up to 80 percent faster¹ than the fastest Intel-based MacBook Pro and up to 40 percent faster⁵ than the previous generation.

MacBook Pro with M2 Max pushes workflows to the extreme with a much larger GPU featuring up to 38 cores and delivering up to 30 percent greater graphics performance over M1 Max, and also includes 400GB/s of unified memory bandwidth — twice that of M2 Pro. With up to 96GB of unified memory, MacBook Pro once again pushes the limits of graphics memory in a laptop to enable intensive graphics workloads, such as creating scenes with extreme 3D geometry and textures, or merging massive photographic panoramas. M2 Max has a next-gen 12-core CPU with up to eight high-performance and four high-efficiency cores that delivers up to 20 percent greater performance over M1 Max, and a more powerful media engine than M2 Pro, with twice the ProRes acceleration to dramatically speed up media playback and transcoding.

With M2 Max on MacBook Pro:

Effects rendering in Cinema 4D is up to 6x faster¹ than the fastest Intel-based MacBook Pro and up to 30 percent faster⁶ than the previous generation.
Color grading in DaVinci Resolve is up to 2x faster¹ than the fastest Intel-based MacBook Pro and up to 30 percent faster⁶ than the previous generation.

Enhanced Connectivity

MacBook Pro now features Wi-Fi 6E³ for faster wireless connectivity, as well as more advanced HDMI, to support 8K displays up to 60Hz and 4K displays up to 240Hz. These new capabilities build on the versatile connectivity options already in MacBook Pro, including three Thunderbolt 4 ports for high-speed connection to peripherals, an SDXC card slot, and MagSafe 3 charging.

macOS Ventura

With macOS Ventura, MacBook Pro delivers even more performance and productivity. Powerful updates like Continuity Camera bring videoconferencing features to any Mac, including Desk View, Center Stage, Studio Light, and more. Handoff in FaceTime allows users to start a FaceTime call on their iPhone or iPad and fluidly pass it over to their Mac, or vice versa. And tools like Stage Manager automatically organize apps and windows, so users can concentrate on the task at hand and still see everything in a single glance.

Messages and Mail are better than ever, while Safari — the world’s fastest browser on Mac — ushers in a passwordless future with passkeys. With iCloud Shared Photo Library, users can now create and share a separate photo library among up to six family members, and the new Freeform app provides a flexible canvas that helps users be more productive and expressive, whether they are planning or brainstorming on their own, or together with others. With the power and popularity of Apple silicon, and new developer tools in Metal 3, gaming on Mac has never been better.

MacBook Pro and the Environment

MacBook Pro is designed to minimize its impact on the environment, including 100 percent of the following recycled materials: aluminum in the enclosure, rare earth elements in all magnets, tin in the solder of the main logic board, and gold in the plating of multiple printed circuit boards. It also features 35 percent or more recycled plastic in multiple components, and meets Apple’s high standards for energy efficiency. MacBook Pro is free of numerous harmful substances, and 97 percent of the packaging is fiber based, bringing Apple closer to its goal of completely removing plastic from its packaging by 2025.

Pricing and Availability

The new MacBook Pro models with M2 Pro and M2 Max are available to order today, January 17, on apple.com/store and in the Apple Store app in 27 countries and regions, including the US. They will begin arriving to customers and will be in Apple Store locations and Apple Authorized Resellers starting Tuesday, January 24.
MacBook Pro with M2 Pro and M2 Max will be available in Australia, China, Hong Kong, Japan, Macau, New Zealand, and Singapore beginning Friday, February 3.
The new 14-inch MacBook Pro with M2 Pro starts at $1,999 (US), and $1,849 (US) for education; and the 16-inch MacBook Pro with M2 Pro starts at $2,499 (US), and $2,299 (US) for education. Additional technical specifications, configure-to-order options, and accessories are available at apple.com/mac.
Every customer who buys a Mac from Apple can enjoy a free Online Personal Session with an Apple Specialist, get their product set up in select stores including help with data transfer, and receive guidance on how to make their new Mac work the way they want.
With Apple Trade In, customers can trade in their current computer and get credit toward a new Mac. Customers can visit apple.com/shop/trade-in to see what their device is worth.
AppleCare+ for Mac provides expert technical support and additional hardware coverage from Apple, including unlimited incidents of accidental damage coverage, each subject to a fee.

About Apple Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Results are compared to previous-generation 2.4GHz 8-core Intel Core i9-based 16-inch MacBook Pro systems with Radeon Pro 5600M graphics with 8GB HBM2, 64GB of RAM, and 8TB SSD.
Testing was conducted by Apple in November and December 2022 using preproduction 16-inch MacBook Pro systems with Apple M2 Pro, 12-core CPU, 19-core GPU, 16GB of RAM, and 1TB SSD. The Apple TV app movie playback test measures battery life by playing back HD 1080p content with display brightness set to eight clicks from bottom. Battery life varies by use and configuration. See apple.com/batteries for more information.
Wi‑Fi 6E is not available in China mainland. It requires macOS 13.2 or later in Japan.
Testing was conducted by Apple in November and December 2022 using preproduction 16-inch MacBook Pro systems with Apple M2 Max, 12-core CPU, 38-core GPU, 96GB of RAM, and 8TB SSD, as well as a production Intel Core i9-based PC system with NVIDIA Quadro RTX 6000 graphics with 24GB GDDR6 and the latest version of Windows 11 Pro available at the time of testing, and a production Intel Core i9-based PC system with NVIDIA GeForce RTX 3080 Ti graphics with 16GB GDDR6 and the latest version of Windows 11 Home available at the time of testing. OTOY Octane X 2022.1 on preproduction 16-inch MacBook Pro systems and OTOY OctaneRender 2022.1 on Windows systems were tested using a scene that requires over 40GB of graphics memory when rendered. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Pro.
Results are compared to previous-generation 16-inch MacBook Pro systems with Apple M1 Pro, 10-core CPU, 16-core GPU, 32GB of RAM, and 8TB SSD.
Results are compared to previous-generation 16-inch MacBook Pro systems with Apple M1 Max, 10-core CPU, 32-core GPU, 64GB of RAM, and 8TB SSD.

Press Contacts

Starlayne Meza

Apple

starlayne_meza@apple.com

Michelle Del Rio

Apple

mr_delrio@apple.com

(408) 862-1478

Apple Media Helpline

media.help@apple.com

(408) 974-2042

 Apple unveils M2 Pro and M2 Max: next-generation chips for next-level workflows

Apple Inc January 18, 2023 0

January 17, 2023

PRESS RELEASE

Apple unveils M2 Pro and M2 Max: next-generation chips for next-level workflows

Supercharging MacBook Pro and Mac mini, M2 Pro and M2 Max feature a more powerful CPU and GPU, up to 96GB of unified memory, and industry-leading power efficiency

CUPERTINO, CALIFORNIA Apple today announced M2 Pro and M2 Max, two next-generation SoCs (systems on a chip) that take the breakthrough power-efficient performance of Apple silicon to new heights. M2 Pro scales up the architecture of M2 to deliver an up to 12-core CPU and up to 19-core GPU, together with up to 32GB of fast unified memory. M2 Max builds on the capabilities of M2 Pro, including an up to 38-core GPU, double the unified memory bandwidth, and up to 96GB of unified memory. Its industry-leading performance per watt makes it the world’s most powerful and power-efficient chip for a pro laptop. Both chips also feature enhanced custom technologies, including a faster 16-core Neural Engine and Apple’s powerful media engine. M2 Pro brings pro performance to Mac mini for the first time, while M2 Pro and M2 Max take the game-changing performance and capabilities of the 14-inch and 16-inch MacBook Pro even further.

“Only Apple is building SoCs like M2 Pro and M2 Max. They deliver incredible pro performance along with industry-leading power efficiency,” said Johny Srouji, Apple’s senior vice president of Hardware Technologies. “With an even more powerful CPU and GPU, support for a larger unified memory system, and an advanced media engine, M2 Pro and M2 Max represent astonishing advancements in Apple silicon.”

M2 Pro: Next-Generation Performance for Pro Workflows

Built using a second-generation 5-nanometer process technology, M2 Pro consists of 40 billion transistors — nearly 20 percent more than M1 Pro, and double the amount in M2. It features 200GB/s of unified memory bandwidth — twice that of M2 — and up to 32GB of low-latency unified memory. The next-generation 10- or 12-core CPU consists of up to eight high-performance cores and four high-efficiency cores, resulting in multithreaded CPU performance that is up to 20 percent faster than the 10-core CPU in M1 Pro. Apps like Adobe Photoshop run heavy workloads faster than ever, and compiling in Xcode is up to 2.5x faster than on the fastest Intel-based MacBook Pro.¹

The GPU in M2 Pro can be configured with up to 19 cores — three more than the GPU in M1 Pro — and includes a larger L2 cache. Graphics speeds are up to 30 percent faster than that of M1 Pro, resulting in huge increases in image processing performance and enabling console-quality gaming.

M2 Max: The World’s Most Powerful and Efficient Chip for a Pro Laptop

With 67 billion transistors — 10 billion more than M1 Max and more than 3x that of M2 — M2 Max pushes the performance and capabilities of Apple silicon even further. Its 400GB/s of unified memory bandwidth is twice that of M2 Pro, 4x that of M2, and supports up to 96GB of fast unified memory. So massive files open instantaneously, and working across multiple pro apps is incredibly quick and fluid.

M2 Max features the same next-generation 12-core CPU as M2 Pro. The GPU is even more powerful with up to 38 cores, and is paired with a larger L2 cache. Graphics speeds climb up to 30 percent faster than M1 Max. Along with 96GB of memory, the new MacBook Pro with M2 Max can tackle graphics-intensive projects that competing systems can’t even run.² From powering visual effects, to training machine learning models, to stitching together gigapixel images, MacBook Pro with M2 Max brings incredible performance whether plugged in or running on battery power. M2 Max is the world’s most powerful and efficient chip for a pro laptop.

Extending Capabilities with Custom Technologies

M2 Pro and M2 Max feature updated custom technologies:

Both M2 Pro and M2 Max include Apple’s next-generation, 16-core Neural Engine, capable of 15.8 trillion operations per second, and up to 40 percent faster than the previous generation.
M2 Pro has an immensely powerful and efficient media engine, including hardware-accelerated H.264, HEVC, and ProRes video encode and decode, allowing playback of multiple streams of 4K and 8K ProRes video while using very little power. M2 Max features two video encode engines and two ProRes engines, bringing up to 2x faster video encoding than M2 Pro.
Apple’s latest image signal processor delivers better noise reduction and, along with the Neural Engine, uses computational video to enhance camera image quality.
A next-generation Secure Enclave is a critical part of Apple’s best-in-class security.

macOS Ventura with M2 Pro and M2 Max

macOS has been designed for Apple silicon, and the combination of macOS Ventura and industry-leading new chips delivers unbeatable performance and productivity for users. Mac computers powered with Apple silicon have access to more than 15,000 native apps and plug-ins that unlock the full power of M-series chips.

macOS Ventura brings new features including Stage Manager, and new capabilities with Continuity Camera and Handoff in FaceTime. macOS Ventura also includes big updates to Safari, Mail, Messages, Spotlight, and more, all of which are more responsive and run efficiently on M2 Pro and M2 Max.

Apple Silicon and the Environment

M2 Pro and M2 Max help the new MacBook Pro and Mac mini meet Apple’s high standards for energy efficiency. The power-efficient performance of Apple silicon helps the new MacBook Pro achieve the longest battery life ever in a Mac — up to 22 hours.³ This results in less time needing to be plugged in and less energy consumed over its lifetime.

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net-zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every chip Apple creates, from design to manufacturing, will be 100 percent carbon neutral.

Results are compared to previous-generation 2.4GHz 8-core Intel Core i9-based 16-inch MacBook Pro systems with Radeon Pro 5600M graphics with 8GB HBM2, 64GB of RAM, and 8TB SSD.
Testing was conducted by Apple in November and December 2022 using preproduction 16-inch MacBook Pro systems with Apple M2 Max, 12-core CPU, 38-core GPU, 96GB of RAM, and 8TB SSD, as well as a production Intel Core i9-based PC system with NVIDIA Quadro RTX 6000 graphics with 24GB GDDR6 and the latest version of Windows 11 Pro available at the time of testing, and a production Intel Core i9-based PC system with NVIDIA GeForce RTX 3080 Ti graphics with 16GB GDDR6 and the latest version of Windows 11 Home available at the time of testing. OTOY Octane X 2022.1 on preproduction 16-inch MacBook Pro systems and OTOY OctaneRender 2022.1 on Windows systems were tested using a scene that requires over 40GB of graphics memory when rendered. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Pro.
Testing was conducted by Apple in November and December 2022 using preproduction 16-inch MacBook Pro systems with Apple M2 Pro, 12-core CPU, 19-core GPU, 16GB of RAM, and 1TB SSD. The Apple TV app movie playback test measures battery life by playing back HD 1080p content with display brightness set to eight clicks from the bottom. Battery life varies by use and configuration. See apple.com/batteries for more information.

Press Contacts

Todd Wilder

Apple

wilder@apple.com

(408) 974-8335

Apple Media Helpline

media.help@apple.com

(408) 974-2042

 In celebration of Black History Month, Apple releases new Black Unity collection and content

Apple Inc January 18, 2023 0

January 18, 2023

UPDATE

In celebration of Black History Month, Apple releases new Black Unity collection and content

Apple commemorates Black History Month with exclusive content and curated launches celebrating Black culture and community. Starting today, customers can show their support with this year’s Black Unity Collection, which includes a special-edition Apple Watch Black Unity Sport Loop, alongside a new matching watch face and iPhone wallpaper. Beginning in February, all-new activations — including a series of Apple Maps Guides created by the Smithsonian, TV and film collections curated by Dr. Jelani Cobb, and more will be available to explore. Additionally, through its Racial Equity and Justice Initiative (REJI), Apple is expanding its support of five organizations focused on uplifting Black and Brown communities by unlocking creative potential through technology.

Apple Watch and iPhone

Members of Apple’s Black creative community and allies came together to develop this year’s Black Unity Collection and designed the new expressions inspired by the creative process of mosaic, celebrating the vibrancy of Black communities and the power of unity.

The Black Unity Sport Loop features the word “Unity” woven abstractly into the band using red, green, and black yarns that pay homage to the Pan-African flag, while a unique layering of yarns lends a sense of three-dimensionality to the letters. Additionally, the Unity Mosaic watch face incorporates geometric shapes in green, black, red, and yellow, and as the minutes change, each number uses pieces of other numbers to morph into new forms. iPhone users can also show their support with the new Unity wallpaper for their Lock Screen.

Apple is supporting Art Gallery of New South Wales (Sydney), Ghetto Film School (New York, Los Angeles, London), Music Forward (Los Angeles), Shout Mouse Press (Washington, D.C.), and The National Museum of African American Music (Nashville, Tennessee). Apple’s support for these organizations is a continuation of REJI grants over the past two years that helped organizations committed to providing economic, educational, and creative opportunities in communities of color.

App Store

The App Store will spotlight apps and games forging creative solutions for Black communities in areas such as music, banking, and gaming. Among these apps and games are Dot’s Home, a 2022 App Store Award-winning game designed to educate users on housing disparities experienced in communities of color and financial wellness apps such as Goalsetter, Altro, and CapWay that are empowering the community with financial resources. The App Store will also celebrate 50 years of hip-hop culture by spotlighting numerous apps that allow users to listen, watch, and learn the significance of this creative movement in both the past and present.

Apple Music

Apple Music will underscore the innumerable ways that Black artists have contributed to music and culture through healing, improvisation, reinvention, and so much more across all genres. The For Us, By Us playlist will be updated to capture expressions of resilience and resistance, and users can also enjoy new episodes of The Message and additional radio programming on Apple Music 1, Country, and HITS.

Apple TV App

Viewers can visit the Apple TV app to explore series and films curated by Dr. Jelani Cobb, dean of the Columbia University School of Journalism and a staff writer at The New Yorker. The theme of this year’s collections is “The Matter of Black Lives,” focusing on stories that illustrate three specific pillars: “Freedom in Black,” “Love in Spite Of,” and “The Mosaic.”

Apple Fitness+

Apple Fitness+ will share new workouts featuring playlists celebrating Black artists, as well as a new meditation dedicated to Black History Month led by Fitness+ trainer JoAnna Hardy. On January 30, Fitness+ will release a new episode of Time to Walk — an audio experience with some of the world’s most inspiring people — featuring legendary singer Patti LaBelle. On this walk, LaBelle talks about her famous cooking and the powerful role her late sister played in her life. That same day, Time to Run, an audio running experience featuring playlists and coaching designed to help users become more consistent and better runners, will introduce a new episode with Fitness+ trainer Cory Wharton-Malcolm, celebrating Black History Month with a run through South LA and songs from the artists who helped put West Coast hip-hop on the map.

Apple News

Throughout the month, Apple News will highlight compelling articles, interviews, and audio stories about the Black experience in America, including perspectives and analysis from top journalists. Curated collections will showcase stories from Black-led newsrooms, including Capital B, Essence, NewsOne, Howard University’s The Hilltop, and more.

Apple Podcasts

Every day, listeners open Apple Podcasts to hear from the world’s most inspiring and influential voices. And each year, Apple’s collections honoring Black History Month help listeners discover creators offering essential historical context and insightful perspectives on news and culture. Beginning February 1, Apple Podcasts will spotlight shows that embody the omnipresence of Blackness — the ways that Black music, media, spaces, and theory positively influence our understanding of the world and one another — from creators Bridget Todd, Bob the Drag Queen, Monét X Change, and Apple Music’s Ebro Darden. Listeners will also be able to explore a bespoke selection of podcast recommendations curated by Black disruptors — visionaries in their fields who resist the status quo to share beautiful art and innovation — such as environmental activist Leah Thomas.

Apple Books

During Black History Month, Apple Books will showcase its Read More Black Authors collection, connecting readers and listeners with great books and audiobooks across different genres.

Apple Maps

The Smithsonian created a series of Guides in Apple Maps to spotlight key landmarks in the struggle for civil rights over the past century (1900-1957, 1960-1978, 1980-2020). Users can explore the Guides to learn more about the events, people, and places that have shaped the nation’s history.

Pricing and Availability

The Black Unity Sport Loop is available for order on apple.com and in the Apple Store app today, and will be available in select Apple Store locations beginning January 24 for $49 (US).
The Black Unity Sport Loop is available in 41mm and 45mm sizes, and is compatible with Apple Watch SE, Apple Watch Series 4 or newer, and Apple Watch Ultra (45mm band only).
The Unity 2023 watch face will be available next week, and requires Apple Watch Series 4 or later running watchOS 9.3, and iPhone 8 or later and iPhone SE (2nd generation) or later running iOS 16.3.
The new Unity iPhone wallpaper for the Lock Screen will be also be available next week and requires iPhone 8 or later running iOS 16.3.
Apple Watch Black Unity Sport Loop packaging, Apple Store locations, and the Apple Store app will feature App Clip functionality for customers to easily download the matching Unity watch face, or customers can download from apple.com.

Press Contacts

Apple Media Helpline

media.help@apple.com

(408) 974-2042