Year: 2022

 Apple launches Freeform: a powerful new app designed for creative brainstorming and collaboration

December 13, 2022

UPDATE

Apple launches Freeform: a powerful new app designed for creative brainstorming and collaboration

Freeform for iPhone, iPad, and Mac makes visual collaboration easier than ever

Freeform is an all-new app available starting today, included in the latest versions of iOS, iPadOS, and macOS. Freeform helps users organize and visually lay out content on a flexible canvas, giving them the ability to see, share, and collaborate all in one place without worrying about layouts or page sizes. Users can add a wide range of files and preview them inline without ever leaving the board. Designed for collaboration, Freeform makes it easier than ever to invite others to work on a board together. Users can even collaborate with others while on a FaceTime call. Freeform boards are stored in iCloud, so users can stay in sync across devices.

“Freeform opens up endless possibilities for iPhone, iPad, and Mac users to visually collaborate,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing. “With an infinite canvas, support for uploading a wide range of files, iCloud integration, and collaboration capabilities, Freeform creates a shared space for brainstorming that users can take anywhere.”

A Canvas Built for Creativity with Easy-to-Use Tools

Freeform is the perfect whiteboard experience for gathering inspiration and ideas all in one place. The infinite canvas expands as content is added to the board for unlimited flexibility when working with many files or collaborating with others. Users can seamlessly move around the board with support for built-in gestures.

The app offers a variety of brush styles and color options to sketch ideas, add comments, and draw diagrams. iPhone and iPad users can draw anywhere on the canvas with their finger, and with support for Apple Pencil, Freeform makes it easier than ever to sketch ideas on iPad while on the go.

Freeform supports a wide range of files, including photos, video, audio, documents, PDFs, links to websites and map location links, sticky notes, shapes, diagrams, and more. iPhone and iPad cameras can even be used to insert an image or scanned doc directly into the board. With a full shapes library, Freeform gives users over 700 options to choose from, allowing users to change the color and size, add text, and even create and save personalized shapes.

Users can drag and drop content onto the board from other apps including Files and Finder, and with built-in alignment guides, it is easy to keep the board organized. With Quick Look, users can preview content with a double tap without ever leaving the board, and multiple video files can play at the same time to create a dynamic view. Content like images and PDFs can be locked into place on a board, and collaborators can then annotate on top of or around the object — making Freeform the perfect tool for sketching ideas on top of floor plans for a home renovation project, or for coaches to map out plays on an image of a basketball court.

A Collaboration Space

Whether a user is working at a desk or on the go, Freeform is incredibly useful for standalone projects or when collaborating with others. With the ability to work with up to 100 collaborators in the same board, Freeform creates a shared space for creativity when working on group projects or even planning a vacation with friends.

Freeform takes advantage of the new collaboration features in Messages, which lets users invite others to a Freeform board by simply dragging it into a Messages thread. All members of that thread will be automatically invited to the boards and can begin collaborating immediately. When someone makes an edit, activity updates will show up at the top of the Messages thread.

With FaceTime built right into the app, users can start a FaceTime call within Freeform by tapping the collaboration button at the top right of the screen. All collaborators can view others’ contributions as they add content or make edits with fast-sync capabilities and iCloud integration. Freeform boards are synced across iPhone, iPad, and Mac, and users can invite others via a link or email, and even export a board as a PDF or take a screenshot.

Availability

Starting today, Freeform comes free on every iPhone, iPad, and Mac supporting iOS 16.2, iPadOS 16.2, or macOS Ventura 13.1.

Press Contacts

Tara Courtney

Apple

tcourtney@apple.com

Apple Media Helpline

media.help@apple.com

(408) 974-2042

Apple releases new AirTag firmware

Apple on Monday released its latest firmware update for the company’s AirTag item trackers — build number of 2A36. Apple released AirTags firmware 2A24e in November.

Apple does not provide release notes for AirTag updates, so we do not know what’s new in this update.

It is not possible to force an AirTag update, as it’s something that’s done over-the-air through a connected iPhone. To make sure the update happens, you can put your AirTag in range of your ‌iPhone‌, but you have to wait for the firmware to roll out to your device.

Via: MacRumors.com

Apple Pay Adoption Skyrockets, while PayPal Declines

People using Apple Pay soared 52% YoY in November while the use of PayPal and traditional payment methods sank. Currently PayPal remains ahead of Apple Pay with 16% vs. 5% of all e-commerce purchases, respectively. But, Apple Pay is growing fast while PayPal is going the other way.

While the number of Apple Pay users was soaring, usage of PayPal and regular credit cards declined in November. While both of those methods have much larger user bases than Apple Pay for online and in-store transactions, respectively, this result signals that users are dropping older payment methods in favor of Apple Pay.

Apple’s ability to make greater headway is currently limited due to Apple Pay remaining exclusive to Apple devices. But there’s lots of room for Apple to expand.

With the capability of running credit checks, making lending decisions, and servicing financial products in-house, Apple could become a full-fledged fintech company a la PayPal. With in-house capabilities, Apple can more easily expand its financial services globally without having to find and negotiate with local partners in every market it wants to enter. And the growing adoption of Apple Pay, as well as the expansion of the services offered in Apple’s digital wallet, pose significant threats to the leading player in the space.

Via: The Motley Fool

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