Year: 2022

Apple introduces Apple Watch Series 8 and the new SE

Apple Inc September 7, 2022 0

September 7, 2022

PRESS RELEASE

Apple reveals Apple Watch Series 8 and the new Apple Watch SE

Apple Watch Series 8 delivers best-in-class health features, including an innovative temperature sensor that enables advanced features for women’s health, and Crash Detection for severe car crashes

The redesigned Apple Watch SE delivers the core Apple Watch experience at a new starting price

CUPERTINO, CALIFORNIA Apple today introduced Apple Watch Series 8 and the new Apple Watch SE, which bring groundbreaking technology and performance, and important safety innovations to the two best-selling smartwatches. Apple Watch Series 8 features the beloved design of Apple Watch, including a large, Always-On Retina display and a strong crack-resistant front crystal. With all-day 18-hour battery life, Apple Watch Series 8 builds on best-in-class health and safety features like the ECG app and fall detection by introducing temperature-sensing capabilities, retrospective ovulation estimates, Crash Detection, and international roaming. The new Apple Watch SE delivers the core Apple Watch experience, including Activity tracking, high and low heart rate notifications, and Emergency SOS, as well as the new Crash Detection feature and a completely redesigned back case that perfectly matches the three classic case finishes, all at a more affordable price of $249 (US). Both models are powered by watchOS 9, introducing new and more customizable watch faces like Lunar and Metropolitan, an enhanced Workout app, sleep stages, a first-of-its-kind AFib History feature, and an all-new Medications app.

Apple Watch Series 8 and Apple Watch SE are available to order today, with availability beginning Friday, September 16.

“We hear from customers how Apple Watch helps them stay connected with loved ones, be more active, and live healthier lives,” said Jeff Williams, Apple’s chief operating officer. “Apple Watch Series 8 reinforces our commitment in these areas with the addition of pioneering technology, while Apple Watch SE brings advanced core features at a new starting price. Powered by watchOS 9, the best smartwatches deliver more capabilities than ever before.”

Wrist Temperature Sensing for Women’s Health

The menstrual cycle is an important marker of health, and many physicians consider it a vital sign. Apple Watch Series 8 features innovative new temperature-sensing capabilities that give women further insights into their health, designed with the same privacy protections as with all other health data.¹

Apple Watch Series 8 takes a unique approach to temperature sensing with a two-sensor design — one sensor on the back of the watch, nearest the skin, and another just under the display — reducing bias from the outside environment.

Nighttime wrist temperature can be a good indicator of overall body temperature. The sensors in Apple Watch Series 8 sample the wrist temperature during sleep every five seconds and measure changes as small as 0.1° C. In the Health app, users can see nightly shifts in baseline temperature, which can be caused by exercise, jet lag, or even illness.²

Utilizing the new temperature-sensing capabilities in Apple Watch Series 8, users can receive retrospective ovulation estimates. Knowing when ovulation has occurred can be helpful for family planning, and Apple Watch Series 8 makes it easy and convenient by providing these estimates in the Health app. Temperature sensing also enables improved period predictions.

Additionally, with iOS 16 and watchOS 9, all Cycle Tracking users can now receive a notification if their logged cycle history shows a possible deviation, such as irregular, infrequent, or prolonged periods, and persistent spotting, which can be symptoms of underlying health conditions.

Crash Detection

To enable Crash Detection, Apple developed an advanced sensor-fusion algorithm that leverages a new, more powerful gyroscope and accelerometer on Apple Watch, which now has the highest dynamic range accelerometer in any smartwatch. To create the algorithm, data was collected from these new motion sensors at professional crash test labs with common passenger cars in simulated real-world accidents, including head-on, rear-end, side-impact, and rollovers. In addition to motion data, Crash Detection uses the barometer, GPS, and the microphone on iPhone as inputs to detect the unique patterns that can indicate whether a severe crash has taken place.

When Apple Watch detects a severe car crash, the device will check in with the user and dial emergency services if they are unresponsive after a 10-second countdown. Emergency responders will receive the user’s device location, which is also shared with the user’s emergency contacts. When combined, Crash Detection on Apple Watch and iPhone work seamlessly to get users help efficiently. When a severe car crash is detected, the emergency services call interface will appear on Apple Watch, as it is most likely to be in closer proximity to the user, while the call is placed through iPhone if it is in range for the best possible connection.

Low Power Mode

To keep users connected for even longer, a new Low Power Mode can extend battery life to reach up to 36 hours for Apple Watch Series 8 with iPhone present.³ This new mode temporarily disables or limits select sensors and features, including the Always-On Retina display, workout autostart, heart health notifications, and more.

watchOS 9

The latest software brings new features and enhanced experiences to the world’s leading wearable operating system:

With international roaming coming later this fall, users can stay connected to a cellular network while traveling abroad. Plans can be extended to Apple Watch from iPhone for little or no additional fee and will be available with over 30 carriers worldwide.⁴

Users who are diagnosed with AFib can turn on the FDA-cleared AFib History⁵ feature and access important information, including an estimate of how frequently their heart rhythm shows signs of AFib, providing deeper insights into their condition. Users will receive notifications with an estimate from the previous week and also have access to a detailed history in the Health app on iPhone, including lifestyle factors that may influence AFib, like sleep, alcohol consumption, and exercise. In addition, users can download a PDF from the Health app on iPhone that details the history of their AFib and lifestyle factors, which can easily be shared with doctors and care providers for more informed conversations. The first-of-its-kind AFib History feature in watchOS 9 has received a number of local clearances and approvals from health authorities around the world, and will be available in more than 100 countries and territories, including the US, Australia,⁶ Canada, Europe, Hong Kong, Mexico, South Africa, the UK, and more.

The completely redesigned Compass app in watchOS 9 surfaces more in-depth information and three distinct views. The app displays a new hybrid view that simultaneously shows both an analog compass dial and a digital view. Turning the Digital Crown reveals an additional view that includes latitude, longitude, elevation, and incline, as well as an orienteering view showing Compass Waypoints and Backtrack. Backtrack uses GPS data to create a path showing where the user has been, which is useful if they get lost or disoriented and need help retracing their steps. It can turn on automatically in the background when off the grid. Compass Waypoints are a quick and convenient way to mark a location or point of interest directly in the app. Tapping the Compass Waypoint icon drops a waypoint. Selecting one provides a targeted view of the direction of the waypoint and an approximation of how far away it is.

The Workout app in watchOS 9 includes new in-session views, such as Segments, Splits, and Elevation, that offer more precise workout data. Users can also improve their training with advanced workout experiences, including Heart Rate Zones, Custom Workouts, Pacer, and, coming later this year, Race Route. For triathlons or activities with any sequence of swimming, biking, or running, the new Multisport workout uses autodetection to easily switch between workouts and records transition times. watchOS 9 also brings more data and features to help track how efficiently users run. New running form metrics, including Stride Length, Ground Contact Time, and Vertical Oscillation, can all be added as metrics on Workout Views.

Sleep tracking in watchOS 9 provides even more insights with the introduction of sleep stages. Apple Watch uses signals from the accelerometer and heart rate sensor to estimate when users are in REM, Core, or Deep sleep. Sleep stage data can be viewed directly on Apple Watch in the Sleep app, and users can view more detailed information in the Health app on iPhone, including interactive sleep stages charts, as well as time asleep alongside heart rate or respiratory rate, in sleep comparison charts.

The new Medications experience on Apple Watch and iPhone helps users manage and track their medications, vitamins, and supplements, allowing them to create a medications list, set up schedules and reminders, and view information on their medications in the Health app.⁷

Apple Watch Series 8 Lineup

Apple Watch Series 8 will be available across a range of case finishes, colors, and band types to fit a variety of personal styles. Apple Watch Series 8 comes in aluminum and stainless steel cases in two sizes, 41mm and 45mm, and is compatible with all bands. Aluminum case colors for Apple Watch Series 8 include starlight, midnight, silver, and (PRODUCT)RED, while the stainless steel case offers silver, graphite, and gold. With Apple Watch Studio, Apple Watch Series 8 can be paired with any available band in the same collection.

Apple Watch Nike and Apple Watch Hermès also debut new bands and watch faces this fall. Nike has vibrant new Sport Band colors and a new Sport Loop with the “Just Do It” logo woven right into the band. Starting this fall, any Apple Watch user running watchOS 9 — even those without a Nike model — will be able to access all the Nike watch faces, including the fresh colors coming to the Bounce face.

Apple Watch Hermès introduces two new bands: H Diagonal, which creates a sporty pattern of the Hermès H with hundreds of microperforations, and Gourmette Metal, which features a polished stainless steel chain and noir leather wrapping twice around the wrist. A whimsical new Hermès watch face called Lucky Horse beautifully complements the new bands and celebrates the equestrian roots of the house with an animated horse that sleeps when the wrist is down and comes alive when it is raised.

Apple Watch SE

The new Apple Watch SE delivers advanced features at a new low price, and is a great way for users to start their Apple Watch journey, use with Family Setup, or gift to their loved ones. Powerful upgrades include the S8 SiP advanced dual-core processor, the same processor that is in Apple Watch Series 8 and Apple Watch Ultra, making it 20 percent faster than the previous generation, along with Crash Detection and international roaming.

Apple Watch SE maintains the same case design, but features a redesigned matching back case made of a nylon composite material, making it lighter than ever. With watchOS 9, Apple Watch SE users can enjoy the benefits of the new Compass app in addition to the enhanced fitness and wellness features. Apple Watch SE is available in 40mm and 44mm aluminum cases, in midnight, starlight, and silver finishes, and is compatible with all bands.

Apple Watch and the Environment

Apple Watch Series 8 and Apple Watch SE are designed to minimize their impact on the environment. Both models are made with 100 percent recycled aluminum in the case, 100 percent recycled tungsten in the Taptic Engine, and 100 percent recycled rare earth elements in all magnets. In a first for Apple Watch, both models feature 100 percent recycled gold — in the plating of multiple printed circuit boards on Apple Watch Series 8, and in the plating of the SiP on the new Apple Watch SE. Both models are free of mercury, BFRs, PVC, and beryllium. No Apple Watch packaging uses outer plastic wrap, and 94 percent or more of the packaging is fiber based, bringing Apple closer to its goal of completely removing plastic from its packaging by 2025.

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be 100 percent carbon neutral across the entire manufacturing supply chains and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will have net-zero climate impact.

Privacy

Privacy is fundamental in the design and development across all of Apple’s features. When a user’s iPhone is locked with a passcode, Touch ID, or Face ID, all of their health and fitness data in the Health app — other than Medical ID — is encrypted. Any Health data backed up to iCloud is encrypted both in transit and on Apple servers. When using iOS and watchOS with the default two-factor authentication and a passcode, Health app data synced to iCloud is encrypted end-to-end, meaning that Apple does not have the key to decrypt the data and therefore cannot read it.

Pricing and Availability

Customers in Australia, Canada, France, Germany, India, Japan, the UAE, the UK, the US, and more than 40 other countries and regions can order Apple Watch Series 8 and Apple Watch SE today, with availability in stores beginning Friday, September 16.
Apple Watch Series 8 starts at $399 (US) and Apple Watch SE starts at $249 (US).
Apple Watch Nike bands and Apple Watch Hermès bands will be available to order today from apple.com/storeand in the Apple Store app, with availability in stores beginning Friday, September 16.
watchOS 9 will be available for Apple Watch Series 4 and later on Monday, September 12, and requires iPhone 8 or later and iPhone SE (2nd generation) or later running iOS 16. Not all features are available on all devices and in all regions.
Three months of Apple Fitness+ are included for customers who purchase Apple Watch Series 8, Apple Watch SE, or Apple Watch Ultra, or new purchases of Apple Watch Series 4 or later.

About Apple Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

The Cycle Tracking app should not be used as a form of birth control. Data from the Cycle Tracking app should not be used to diagnose a health condition.
The temperature-sensing feature is not a medical device and not intended for use in medical diagnosis, treatment, or for any other medical purpose.
During normal use, Apple Watch Series 8 can reach up to 36 hours of battery life with iPhone present.
International roaming is available on Apple Watch SE, Apple Watch Series 8, and Apple Watch Ultra, and all cellular models from Apple Watch Series 5 onward running watchOS 9. See apple.com/watch/cellular for more information.
AFib History is intended for use by people ages 22 years or older who have been diagnosed with atrial fibrillation.
Coming to Australia later this fall.
The Medications feature should not be used as a substitute for professional medical judgment. Additional information is available on medication labels, but please consult a healthcare provider prior to making any decisions related to personal health.

Press Contacts

Nikki Rothberg

Apple

nrothberg@apple.com

(408) 974-4427

Lance Lin

Apple

lance_lin@apple.com

(408) 974-5036

Apple Media Helpline

media.help@apple.com

(408) 974-2042

Apple debuts Apple Watch Ultra

Apple Inc September 7, 2022 0

September 7, 2022

PRESS RELEASE

Introducing Apple Watch Ultra

Inspired by the most extreme activities, Apple unveils a revolutionary new design with breakthrough capabilities

CUPERTINO, CALIFORNIA Apple today announced Apple Watch Ultra, which brings a new bold design and a wide range of features built for endurance, exploration, and adventure. Apple Watch Ultra introduces a 49mm titanium case and flat sapphire front crystal that reveals the biggest and brightest Apple Watch display yet. A customizable Action button offers instant access to a wide range of useful features. Apple Watch Ultra has the best battery life of any Apple Watch, reaching up to 36 hours during normal use.¹ Additionally, a new low-power setting, ideal for multi-day experiences, can extend battery life to reach up to 60 hours.² The Wayfinder watch face is designed specifically for the larger Apple Watch Ultra display and includes a compass built into the dial, with space for up to eight complications. Apple Watch Ultra also brings three new bands — Trail Loop, Alpine Loop, and Ocean Band — offering unique design features that provide a secure and comfortable fit for every adventure.

Apple Watch Ultra is available to order today, with availability beginning Friday, September 23.

“Inspired by explorers and athletes from around the world, we created an entirely new category of Apple Watch designed for new and extreme environments — it’s the most rugged and capable Apple Watch yet,” said Jeff Williams, Apple’s chief operating officer. “Apple Watch Ultra is a versatile tool that empowers users to push their boundaries with adventure, endurance, and exploration.”

Bigger, Brighter, and Stronger

Made from aerospace-grade titanium, Apple Watch Ultra provides the perfect balance of weight, durability, and corrosion resistance. The case rises up to surround all edges of the flat sapphire front crystal, protecting the Retina display, which is up to 2000 nits — 2x brighter than any Apple Watch display yet. The new Action button in high-contrast international orange is easily customized for instant access to a variety of features, including Workouts, Compass Waypoints, Backtrack, and more.

Apple Watch Ultra has three built-in microphones to significantly improve sound quality in voice calls during any conditions. An adaptive beamforming algorithm uses the microphones to capture voice while reducing ambient background sounds, resulting in remarkable clarity. In challenging windy environments, Apple Watch Ultra uses advanced wind noise-reduction algorithms, including machine learning, to deliver clear and intelligible audio for calls.

New Bands Designed for the Great Outdoors

Designed specifically for endurance athletes and runners, the Trail Loop band is the thinnest Apple Watch band to date. The lightweight woven textile is both soft and flexible, allowing it to cinch to the optimal fit, and the convenient tab is designed for quick and easy adjustment.

With explorers in mind, the Alpine Loop band features two integrated layers made from one continuous weaving process that eliminates the need for stitching. The top loops, interspersed with high-strength yarn, provide adjustability and a secure attachment for the titanium G-hook fastener.

The Ocean Band is designed specifically for extreme water sports and recreational diving with a titanium buckle and corresponding spring-loaded loop. Molded from a flexible fluoroelastomer, it stretches and utilizes the tubular geometry for a secure fit. The Ocean Band also has an optional extra-long tail that allows users to comfortably wear over a wetsuit.

Endurance Sports and Elite Athletes

Apple Watch Ultra is an incredible tool for endurance athletes or those who aspire to push beyond their limits. For the first time ever in an Apple Watch, the precision dual-frequency GPS integrates both L1 and the latest frequency, L5, plus new positioning algorithms. Apple Watch Ultra delivers the most accurate GPS of any Apple Watch to date, providing users the most precise distance, pace, and route data for training and competing.

Apple Watch Ultra is powered by watchOS 9, which includes new advanced running metrics to measure performance, like Stride Length, Ground Contact Time, Vertical Oscillation, and Running Power. New Workout Views, such as Segments, Splits, and Elevation, provide important metrics at just a glance, and thanks to the larger display, Apple Watch Ultra is the only Apple Watch that can show six metrics at once. Users can take their training to the next level with features such as Heart Rate Zones, Custom Workouts, Pacer, and, coming later this year, Race Route. For triathlons, duathlons, or activities with any sequence of swimming, biking, or running, the new Multisport workout includes autodetection to easily switch between workouts. Apple Watch Ultra has enough battery life for most users to complete a long-course triathlon, consisting of a 2.4-mile swim, 112-mile bike ride, and full marathon at 26.2 miles.

The Action button can instantly begin workouts and move users to the next interval of a Custom Workout or the next leg of a Multisport workout. It can also be used to mark segments, complementing the new Track running experience, which automatically provides the ultimate pacing and distance estimates for runners at a track.³

Explorers

With the bigger, brighter display and rugged design, Apple Watch Ultra is the perfect technical tool for adventurers and explorers in a range of environments, from the every day to the extreme. The completely redesigned Compass app in watchOS 9 surfaces more in-depth information and three distinct views. The app displays a new hybrid view that simultaneously shows both an analog compass dial and a digital view. Turning the Digital Crown reveals an additional view that includes latitude, longitude, elevation, and incline, as well as an orienteering view showing Compass Waypoints and Backtrack.

Compass Waypoints are a quick and convenient way to mark a location or point of interest directly in the app. Pressing the Action button or tapping the Compass Waypoint icon drops a waypoint that can be edited by tapping the icon that appears. The Compass Waypoint complication updates dynamically in real time with both the direction of the waypoint as well as the approximate distance.

Backtrack uses GPS data to create a path showing where the user has been, which is useful if they get lost or disoriented and need help retracing their steps. It can also turn on automatically in the background when off the grid. With a single press of the Action button, users can quickly drop a Compass Waypoint or start or view a Backtrack. An 86-decibel siren is designed for emergencies, should users become lost or injured, and can help draw attention to a location. The unique sound signature incorporates two distinct alternating patterns, which can repeat for up to several hours. The first pattern suggests distress, while the second mimics the universally recognized SOS pattern. For multi-day backpacking trips, battery life can be extended to reach up to 60 hours using Low Power Mode plus an additional low-power setting that reduces frequency of GPS and heart rate readings.

The on-wrist operating temperature was designed to help explore the most extreme and remote locations, from freezing cold mountains at -4° F (-20° C) to the blazing desert heat at 131° F (55° C).⁴ Apple Watch Ultra is certified to the relevant aspects of MIL-STD-810H, used for military equipment and popular among rugged equipment manufacturers. Testing includes Low Pressure (Altitude), High Temperature, Low Temperature, Temperature Shock, Contamination by Fluids, Rain, Humidity, Immersion, Sand and Dust, Freeze/Thaw, Ice/Freezing Rain, Shock, Vibration, and more. To optimize for evening conditions, turning the Digital Crown makes the interface red for better visibility in the dark when using the Wayfinder face.

Ocean and Water Sports Enthusiasts

Apple Watch Ultra is designed for water sports, including extreme activities like kitesurfing and wakeboarding, along with recreational scuba diving to 40 meters with the new Oceanic+ app. To support these underwater adventures, Apple Watch Ultra is certified to WR100. Apple Watch Ultra is also certified to EN 13319, which is an internationally recognized standard for dive accessories, including depth gauges that are relied upon by recreational divers around the world.⁵

Utilizing a new depth gauge, Apple Watch Ultra features a Depth app designed with an intuitive user interface. With just a glance, the Depth app displays time, current depth, water temperature, duration under water, and max depth reached. Users can program the Action button to instantly launch the Depth app.

In partnership with Huish Outdoors, known for delivering innovative and reliable equipment for recreational diving, the new Oceanic+ app turns Apple Watch Ultra into a capable dive computer. Available from the App Store later this fall, the app runs the Bühlmann decompression algorithm, and includes dive planning, easy-to-read dive metrics, visual and haptic alerts, no-decompression limit, ascent rate, and safety stop guidance. Oceanic+ also offers a personalized user profile, reports on current and local dive conditions, and a dive logbook that can be shared with family and friends and automatically syncs to iPhone.

“We’re thrilled to partner with Apple to combine our world-renowned expertise in scuba with the unique capability of Apple Watch Ultra to turn the same everyday watch into an innovative dive computer,” said Mike Huish, CEO of Huish Outdoors. “With Oceanic+, Apple Watch Ultra users can enjoy a new and enriched experience during scuba activities.”

Additional Features

Apple Watch Ultra includes all of the connectivity, activity, and health features that have made Apple Watch the best-selling smartwatch in the world — from heart rate monitoring and the ECG and Blood Oxygen apps, to Activity rings and Mindfulness, along with additional health, safety, and navigation features.

Apple Watch Ultra features innovative new temperature-sensing capabilities that enable further insights into women’s health. The unique two-sensor design reduces bias from the outside environment and the body itself. Utilizing the new capabilities, users can receive retrospective ovulation estimates, which can be helpful for family planning.⁶Temperature sensing also enables improved period predictions for users who menstruate.⁷ With iOS 16 and watchOS 9, Cycle Tracking users can now receive a notification if their logged cycle history shows a possible deviation, which can be a symptom of underlying health conditions.

Using two new motion sensors and an advanced sensor-fusion algorithm, Apple Watch can detect a severe car crash with Crash Detection. When Apple Watch detects a severe car crash, the device will check in with the user and dial emergency services if they are unresponsive after a 10-second countdown. Emergency responders will receive the user’s device location, which is also shared with emergency contacts.

Apple Watch Ultra and the Environment

Apple Watch Ultra is designed to minimize its impact on the environment. It features recycled gold in the plating of multiple printed circuit boards — a first for Apple Watch — as well as 100 percent recycled rare earth elements in all magnets, and 100 percent recycled tungsten in the Taptic Engine. Display glass is arsenic-free, and Apple Watch Ultra is mercury-, BFR-, PVC-, and beryllium-free. No Apple Watch packaging uses outer plastic wrap, and 98 percent or more of the packaging is fiber based, bringing Apple closer to its goal of completely removing plastic from its packaging by 2025.

Privacy

Pricing and Availability

Customers in Australia, Canada, France, Germany, India, Japan, the UAE, the UK, the US, and more than 40 other countries and regions can order Apple Watch Ultra today, with availability in stores beginning Friday, September 23.
Apple Watch Ultra is $799 (US).
watchOS 9 will be available for Apple Watch Series 4 and later on Monday, September 12, and requires iPhone 8 or later and iPhone SE (2nd generation) or later running iOS 16. Not all features are available on all devices and in all regions.
Three months of Apple Fitness+ are included for customers who purchase Apple Watch Ultra, Apple Watch Series 8, or Apple Watch SE, or new purchases of Apple Watch Series 4 or later.

During normal use, Apple Watch Ultra can reach up to 36 hours of battery life with iPhone present.
Low-power setting with reduced frequency of GPS and heart rate readings will be available later this fall.
Coming to the US later this year.
Extreme temperatures may impact some features. For more information, refer to the user guide.
Apple Watch Ultra has a water resistance rating of 100 meters under ISO standard 22810. Apple Watch Ultra may be used for recreational scuba diving (with a compatible third-party app from the App Store) to 40 meters, and high-speed water sports. Apple Watch Ultra should not be used for diving below 40 meters. Water resistance is not a permanent condition and can diminish over time. For additional information, see support.apple.com/en-us/HT205000.
The Cycle Tracking app should not be used as a form of birth control. Data from the Cycle Tracking app should not be used to diagnose a health condition.
The temperature-sensing feature is not a medical device and not intended for use in medical diagnosis, treatment, or for any other medical purpose.

Press Contacts

Nikki Rothberg

Apple

nrothberg@apple.com

(408) 974-4427

Lance Lin

Apple

lance_lin@apple.com

(408) 974-5036

Apple Media Helpline

media.help@apple.com

(408) 974-2042

Apple introduces next generation AirPods Pro

Apple Inc September 7, 2022 0

September 7, 2022

PRESS RELEASE

Apple announces the next generation of AirPods Pro

Delivering unrivaled audio quality, enhanced Active Noise Cancellation, and new features for even more convenience

CUPERTINO, CALIFORNIA Apple today announced the second generation of AirPods Pro, the most advanced AirPods ever. With the power of the new H2 chip, AirPods Pro unlock breakthrough audio performance — including major upgrades to Active Noise Cancellation and Transparency mode — while also offering a unique way to experience Spatial Audio that’s even more immersive. Now, customers can enjoy Touch control for media playback and volume adjustments directly from the stem, along with longer battery life, a brand-new charging case, and an additional ear tip size for a better fit.

AirPods Pro (2nd generation) will be available to order online and in the Apple Store app starting Friday, September 9, with availability in stores beginning Friday, September 23.

“AirPods revolutionized the wireless headphone category with an innovative design and incredible sound quality. With the new AirPods Pro, Apple raises the bar once again,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing. “The new AirPods Pro deliver even better sound quality, a more immersive listening experience with Personalized Spatial Audio, and transformative audio features like Adaptive Transparency. With up to double the noise-cancelling power of their predecessor, the world’s bestselling wireless headphones just got even better.”

Breakthrough Audio

Built into a lightweight and compact body, the power of the new H2 chip provides an exceptional acoustic experience and cancels up to twice as much noise over the previous generation AirPods Pro. With a new low-distortion audio driver and custom amplifier, AirPods Pro now offer richer bass and crystal-clear sound across a wider range of frequencies. Since the best audio experience isn’t complete without a great in-ear fit, a new extra small ear tip is included so even more people can experience the magic of AirPods Pro.

Transparency mode makes it possible for listeners to stay connected to and aware of the world around them. Now, Adaptive Transparency takes this customer-loved feature even further. The powerful H2 chip enables on-device processing, which reduces loud environmental noise — like a passing vehicle siren, construction tools, or even loud speakers at a concert — for more comfortable everyday listening.

Precise and Immersive Sound

With Personalized Spatial Audio, the AirPods listening experience is even more immersive. Users perceive sound individually, based on the size and shape of their head and ears. Using the TrueDepth camera on iPhone, users can create a personal profile for Spatial Audio that delivers a listening experience precisely tuned just for them. Users can enjoy Personalized Spatial Audio with music, movies, and TV shows — with dynamic head tracking — across iPhone, iPad, Mac, and Apple TV.¹

Convenient Features

The magical experience users have come to love from the AirPods family gets even better with the next generation of AirPods Pro. Instant pairing to all Apple devices makes setup effortless, while the new dedicated AirPods section in iOS Settings lets users easily access and control their AirPods features.

Now, users can control media playback and turn up the volume without using another device. With Touch control on AirPods Pro, a light swipe up or down on the stem enables quick volume adjustments. Press the stem to change the music, answer phone calls, and more, or say “Hey Siri” to make requests hands-free. The improved, built-in skin-detect sensor more accurately turns on or off playback, and delivers better battery life.

Extended Battery Life

AirPods Pro offer 1.5 hours of additional listening time over the first generation, for a total of up to six hours with Active Noise Cancellation.² Using the case for four additional charges, users can enjoy up to 30 hours of total listening time with Active Noise Cancellation — a full six hours more than the previous generation.³

For more flexibility when traveling, customers can now charge AirPods Pro with an Apple Watch charger, in addition to a MagSafe charger, Qi-certified charging mat, or the Lightning cable.

All-New Charging Case

AirPods Pro come with a newly designed charging case that is sweat- and water-resistant,⁴ and includes a lanyard loop⁵so it’s always within reach. With Precision Finding, users with a U1-enabled iPhone can locate their charging case with guided directions. The charging case also has a built-in speaker to deliver louder tones, so it’s even easier to locate.

Customers can now personalize the charging case with their individual Memoji, including custom-posed Memoji, Animoji, and a curated list of stickers. To begin engraving, create and upload a Memoji in the Apple Store app.

AirPods and the Environment

AirPods Pro are designed with numerous materials and features to minimize their impact on the environment, including the use of 100 percent recycled rare earth elements in all magnets and — for the first time — 100 percent recycled gold in the plating of multiple printed circuit boards. The case also uses 100 percent recycled tin in the solder of the main logic board, and 100 percent recycled aluminum in the hinge. AirPods Pro are free of potentially harmful substances such as mercury, BFRs, PVC, and beryllium. Redesigned packaging eliminates the outer plastic wrap, and 90 percent or more of the packaging is made using fiber-based materials, bringing Apple closer to its goal of completely removing plastic from all packaging by 2025.

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be 100 percent carbon neutral across its entire manufacturing supply chain and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will have net-zero climate impact.

Pricing and Availability

AirPods Pro (2nd generation) will be available to order for $249 (US) from apple.com/store and in the Apple Store app in the US and more than 50 other countries and regions starting Friday, September 9, with availability in stores beginning Friday, September 23.
AirPods (3rd generation) with Lightning Charging Case are now available for $169 (US). AirPods (3rd generation) with MagSafe Charging Case remain available for $179 (US).
Customers now can add Memoji engraving to AirPods (2nd generation), AirPods (3rd generation), and AirPods Pro (2nd generation) cases for free, exclusively in the Apple Store app. For more information about Memoji engraving, utilize the Apple Store app.
New subscribers can get Apple Music free for six months with the purchase of any AirPods, AirPods Pro, or AirPods Max. See apple.com/promo for details.
For full feature functionality, use AirPods Pro (2nd generation) paired with an Apple device running the latest operating system software. Personalized Spatial Audio profiles and Find My will be available with iPadOS 16 and macOS Ventura in October.

Spatial Audio works with compatible content in supported apps. iPhone with TrueDepth camera required to create a personal profile for Spatial Audio, which will sync across Apple devices running the latest operating system software, including iOS, iPadOS (coming in October), macOS (coming in October), and tvOS.
5.5 hours of listening time with Spatial Audio enabled.
Battery life varies by use. See apple.com/batteries for details.
AirPods Pro and the charging case are sweat- and water-resistant for non-water sports and exercise, and they are IPX4 rated. Sweat and water resistance are not permanent conditions.
Lanyard sold separately.

Press Contacts

Emily Ewing

Apple

e_ewing@apple.com

Lance Lin

Apple

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Apple introduces iPhone 14 and iPhone 14 Plus

Apple Inc September 7, 2022 0

September 7, 2022

PRESS RELEASE

Apple introduces iPhone 14 and iPhone 14 Plus

A new, larger 6.7-inch size joins the popular 6.1-inch design, featuring a new dual-camera system, Crash Detection, a smartphone industry-first safety service with Emergency SOS via satellite, and the best battery life on iPhone

CUPERTINO, CALIFORNIA Apple today introduced iPhone 14 and iPhone 14 Plus, featuring two sizes — 6.1 inches and 6.7 inches — in a sophisticated design with impressive camera upgrades and groundbreaking new safety capabilities. iPhone 14 and iPhone 14 Plus take stunning photos and video with a powerful camera system featuring new Main and front TrueDepth cameras, the Ultra Wide camera for unique perspectives, and Photonic Engine — an enhanced image pipeline. Both models include the A15 Bionic chip with a 5-core GPU, which offers incredible performance and efficiency for demanding workloads, and is designed with privacy and security built in. iPhone 14 and iPhone 14 Plus introduce critical safety capabilities such as Crash Detection and Emergency SOS via satellite, a first in the industry. And with amazing battery life, industry-leading durability features, and super-fast 5G, this iPhone lineup is more advanced than ever before. iPhone 14 and iPhone 14 Plus will be available in midnight, blue, starlight, purple, and (PRODUCT)RED¹ finishes. Pre-orders begin Friday, September 9, with availability for iPhone 14 beginning Friday, September 16, and availability for iPhone 14 Plus beginning Friday, October 7.

“Our customers rely on their iPhone every day, and iPhone 14 and iPhone 14 Plus introduce groundbreaking new technologies and important safety capabilities. With the new, larger 6.7-inch display on iPhone 14 Plus, users can enjoy more content onscreen when browsing the web and even more text,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Both phones have a powerful new Main camera with a huge leap in low-light performance, advanced connectivity capabilities with 5G and eSIM, and the incredible performance of A15 Bionic, which helps enable even better battery life. All of this, tightly integrated with iOS 16, makes iPhone more essential than ever.”

A Beautiful and Durable Design with Amazing Battery Life

Available in the popular 6.1-inch size and a stunning new 6.7-inch size,²iPhone 14 and iPhone 14 Plus feature a durable and sleek aerospace-grade aluminum design in five beautiful finishes. The larger display of iPhone 14 Plus is great for streaming movies and playing games, and iPhone 14 Plus boasts the best battery life ever in an iPhone.³ Both models have an updated internal design for better thermal performance, gorgeous Super Retina XDR displays with OLED technology that supports 1200 nits of peak HDR brightness, a 2,000,000:1 contrast ratio, and Dolby Vision.

iPhone 14 and iPhone 14 Plus also feature the durable Ceramic Shield front cover — exclusive to iPhone and tougher than any other smartphone glass — and are protected from common spills and accidents with water and dust resistance.⁴

Powerful Camera Upgrades Enabled by Photonic Engine

iPhone 14 and iPhone 14 Plus introduce a new standard for photo and video capture with a new 12MP Main camera featuring a larger sensor and larger pixels, a new front TrueDepth camera, the Ultra Wide camera to capture more of a scene, and Photonic Engine for a giant leap in low-light performance.

Through a deep integration of hardware and software, Photonic Engine improves mid- to low-light performance for photos across all cameras: up to 2x on the Ultra Wide camera, 2x on the TrueDepth camera, and an impressive 2.5x on the new Main camera. Photonic Engine enables this dramatic increase in quality by applying the computational benefits of Deep Fusion earlier in the imaging process to deliver extraordinary detail, and preserve subtle textures, provide better color, and maintain more information in a photo.

Dual-camera system upgrades and features include:

A new Main camera with a larger ƒ/1.5 aperture and 1.9 µm pixels, enabling photo and video improvements in all lighting scenarios for better detail and motion freezing, less noise, faster exposure times, and sensor-shift optical image stabilization.

A new front TrueDepth camera with an ƒ/1.9 aperture that enables better low-light performance for photos and video. Using autofocus for the first time, it can focus even faster in low light and capture group shots from farther away.

A new Action mode for incredibly smooth-looking video that adjusts to significant shakes, motion, and vibrations, even when video is being captured in the middle of the action.

The Ultra Wide camera, offering a unique perspective for wider shots and improvements to low-light photos with Photonic Engine.

An improved True Tone flash that is 10 percent brighter and has better uniformity for more consistent lighting.

Cinematic mode, now available in 4K at 30 fps and 4K at 24 fps.

End-to-end Dolby Vision HDR, available only on iPhone.

Crash Detection and Emergency SOS via Satellite

The entire iPhone 14 lineup introduces groundbreaking safety capabilities that can provide emergency assistance when it matters most. With a new dual-core accelerometer capable of detecting G-force measurements of up to 256Gs and a new high dynamic range gyroscope, Crash Detection on iPhone can now detect a severe car crash and automatically dial emergency services when a user is unconscious or unable to reach their iPhone. These capabilities build on existing components, like the barometer, which can now detect cabin pressure changes, the GPS for additional input for speed changes, and the microphone,⁵ which can recognize loud noises typified by severe car crashes. Advanced Apple-designed motion algorithms trained with over a million hours of real-world driving and crash record data provide even better accuracy. When combined with Apple Watch, Crash Detection seamlessly leverages the unique strength of both devices to get users help efficiently. When a severe crash is detected, the emergency services call interface will appear on Apple Watch, as it is most likely to be in closer proximity to the user, while the call is placed through iPhone if it is in range for the best possible connection.⁶

The iPhone 14 lineup also introduces Emergency SOS via satellite, which combines custom components deeply integrated with software to allow antennas to connect directly to a satellite, enabling messaging with emergency services when outside of cellular or Wi-Fi coverage. Satellites are moving targets with low bandwidth, and it can take minutes for messages to get through. Since every second counts, with Emergency SOS via satellite, iPhone front-loads a few vital questions to assess the user’s situation, and shows them where to point their phone to connect to a satellite. The initial questionnaire and follow-up messages are then relayed to centers staffed by Apple‑trained specialists who can call for help on the user’s behalf. This breakthrough technology also allows users to manually share their location over satellite with Find My when there is no cellular or Wi-Fi connection, providing a sense of security when hiking or camping off the grid. Emergency SOS via satellite will be available to users in the US and Canada in November, and the service will be free for two years.⁷

A15 Bionic: A Powerhouse with a 5-Core GPU

A15 Bionic brings incredible performance to iPhone 14 and iPhone 14 Plus. Still faster than all the competition at any price, the 5-core GPU enables even smoother graphics for video apps and high-performance gaming, and powers incredible camera features like Photonic Engine and Cinematic mode, all while delivering impressive battery life, and protecting privacy and security with the Secure Enclave. The 6-core CPU handles demanding tasks smoothly and efficiently, and the 16-core Neural Engine is capable of 15.8 trillion operations per second, enabling even faster machine learning computations for features in iOS 16 and third-party app experiences.

Powerful Connection Capabilities

iPhone offers users super-fast downloads and uploads, better streaming, and real-time connectivity with 5G to help them stay in touch, share, and enjoy content.⁸ Support for 5G on iPhone now extends to over 250 carrier partners in over 70 markets around the world, with expanded support for standalone networks. eSIM allows users to easily connect or quickly transfer their existing plans digitally, is a more secure alternative to a physical SIM card, and allows for multiple cellular plans on a single device. iPhone 14 and iPhone 14 Plus remove the SIM tray for US models, enabling users to more quickly and easily set up their devices.

Apple Fitness+ for All iPhone Users

Later this fall, for the first time ever, Apple Fitness+ will be available for all iPhone users to subscribe to and enjoy in the 21 countries it is offered in, even if they don’t have an Apple Watch. iPhone users will have access to the entire service featuring over 3,000 studio-style workouts and meditations, all led by a diverse and inclusive team of trainers. Fitness+ users will see onscreen trainer guidance and interval timing, and estimated calories burned will be used to make progress on their Move ring. Fitness+ will be fully integrated with the Fitness app coming with iOS 16 and located in the middle tab, where users can stay motivated to close their Move ring through awards, activity sharing, and more. Users only need an iPhone to sign up, and can then experience Fitness+ on iPhone, iPad, and Apple TV.

Featuring iOS 16

iPhone 14 and iPhone 14 Plus feature iOS 16, offering a reimagined Lock Screen along with new communication, sharing, and intelligence features that together change the way users experience iPhone. The Lock Screen is more personal, beautiful, and helpful than ever with a multilayered effect that artfully sets subjects of photos in front of the time, and newly designed widgets that offer information at a glance. For Lock Screen inspiration, the wallpaper gallery offers a range of options, including Apple collections, a Weather wallpaper to see live weather conditions as they change throughout the day, an Astronomy wallpaper for views of the Earth, moon, and solar system, and many more. With Messages, users can now edit or recall recently sent messages, and mark conversations as unread to revisit them later.⁹ iCloud Shared Photo Library makes it even easier to share a collection of photos with family.¹⁰ Live Text gets more powerful with the ability to recognize text in video and quickly convert currency, translate text, and more, and Visual Look Up adds a new feature that allows users to tap and hold on the subject of an image to lift it from the background and place it in apps like Messages.¹¹

iPhone and the Environment

iPhone 14 and iPhone 14 Plus are designed to minimize their impact on the environment, including antenna lines that use upcycled plastic water bottles that have been chemically transformed into a stronger, higher-performance material. iPhone 14 models also use 100 percent recycled rare earth elements in all magnets, including those used in MagSafe, and 100 percent recycled tungsten in the Taptic Engine. Both models also include 100 percent recycled tin in the solder of multiple printed circuit boards, and 100 percent recycled gold in the plating of multiple printed circuit boards and in the wire of all cameras. Fiber-based packaging does not use outer plastic wrap, bringing Apple closer to its goal of completely removing plastic from all packaging by 2025.

Pricing and Availability

iPhone 14 and iPhone 14 Plus will be available in midnight, blue, starlight, purple, and (PRODUCT)RED in 128GB, 256GB, and 512GB storage capacities.
Customers in Australia, Canada, China, France, Germany, India, Italy, Japan, Singapore, Spain, Thailand, the UAE, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone 14 and iPhone 14 Plus beginning at 5 a.m. PDT on Friday, September 9, with iPhone 14 availability beginning Friday, September 16, and iPhone 14 Plus beginning Friday, October 7.
iPhone 14 will be available in Malaysia, Turkey, and 20 other countries and regions beginning Friday, September 23.
Emergency SOS via satellite will be available starting in the US and Canada in November, and the service will be included for free for two years with the activation of iPhone 14 and iPhone 14 Plus.
Customers can get iPhone 14 for $33.29 (US) a month for 24 months or $799 (US) before trade-in, and iPhone 14 Plus for $37.45 (US) a month for 24 months or $899 (US) before trade-in from apple.com/store, in the Apple Store app, and at Apple Store locations. iPhone 14 and iPhone 14 Plus are also available through Apple Authorized Resellers and select carriers.¹²
Customers can save up to $800 (US) on iPhone 14 and iPhone 14 Plus after trade-in directly from apple.com/store or at an Apple Store when they activate it with select US carriers. Terms apply. For eligibility requirements and more details, see apple.com/shop/buy-iphone/carrier-offers. Pricing for iPhone 14 and iPhone 14 Plus includes a $30 (US) carrier instant discount that requires carrier activation.
Customers in the US can get ready for iPhone 14 and iPhone 14 Plus pre-orders until 10 p.m. PDT on Thursday, September 8, by visiting apple.com/store or using the Apple Store app. They can choose to pay monthly or in full, add a trade-in credit toward their new iPhone, or upgrade through the iPhone Upgrade Program.
iOS 16 will be available as a free software update on Monday, September 12.
Customers who purchase iPhone 14 and iPhone 14 Plus will receive three free months of Apple Arcade with a new subscription.
Leather Wallet with MagSafe and iPhone 14 and iPhone 14 Plus Leather Cases will be available in five new colors: midnight, forest green, ink, umber, and orange. iPhone 14 and iPhone 14 Plus Clear Case and Silicone Cases will be available in midnight, storm blue, red, chalk pink, lilac, elderberry, succulent, and sunglow.

Every iPhone 14 and iPhone 14 Plus (PRODUCT)RED purchase now contributes directly to the Global Fund to combat pandemics like COVID‑19 and AIDS.
The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches (iPhone 14), or 6.68 inches (iPhone 14 Plus) diagonally. The actual viewable area is smaller.
All battery claims depend on the cellular network, location, signal strength, feature configuration, usage, and many other factors; actual results will vary. The battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. Battery tests are conducted using specific iPhone units. See apple.com/batteries and apple.com/iphone/compare for more information.
iPhone 14 and iPhone 14 Plus are splash-, water-, and dust-resistant, were tested under controlled laboratory conditions, and have a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters for up to 30 minutes). Splash, water, and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage is not covered under warranty.
The microphone is turned on only when driving is detected; this can be triggered by Bluetooth, CarPlay, or speed. All data is processed on the device and discarded after a crash event has been detected, unless a user has opted into sharing their data to improve Crash Detection. Only the sound level is shared with Apple, not the raw audio.
Crash Detection is designed for four-wheel passenger vehicle crashes with certain mass, G-force, and speed profiles consistent with severe, life-threatening crashes. It was designed for severe, life-threatening, high-impact front and rear, side-swipe, T-bone, and rollover crashes. Crash Detection is available worldwide on iPhone 14, iPhone 14 Plus, iPhone 14 Pro, iPhone 14 Pro Max, Apple Watch Series 8, Apple Watch SE, and Apple Watch Ultra.
Emergency SOS via satellite was designed for use in open spaces with a clear line of sight to the sky. Performance may be impacted by obstructions such as trees or surrounding buildings. iPhone will continue to operate under normal temperature conditions.
A data plan is required. 5G, Gigabit LTE, VoLTE, and Wi-Fi calling are available in select markets and through select carriers. Speeds are based on theoretical throughput, and vary based on site conditions and carrier. For details on 5G and LTE support, customers can contact their carrier or visit apple.com/iphone/cellular.
Users can edit a message for up to 15 minutes after sending it and can unsend a message for up to two minutes after sending it. Users can make up to five edits to a given message, and recipients will be able to see a record of edits made to the message.
iCloud Shared Photo Library will be available in a future software update.
Some features may not be available for all countries or all areas. View a complete list.
This offer is available to qualified customers and requires a 24‑month installment loan when selecting Citizens One or Apple Card Monthly Installments (ACMI) as the payment type at checkout at Apple. iPhone activation is required with AT&T, T‑Mobile/Sprint, or Verizon for purchases made with ACMI at an Apple Store. Taxes and shipping are not included in ACMI and are subject to the cardholder’s variable APR. Additional ACMI terms are in the Customer Agreement. Additional iPhone Payments terms are at apple.com/legal/sales-support/iphoneinstallments_us.

iPhone 14 and iPhone 14 Plus are subject to FCC rules as well as consumer protection, contractual, and other provisions of federal or state law. They cannot be sold or delivered until the FCC’s authorization process is complete.

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