Month: October 2022

Apple introduces new Apple TV 4K

Apple Inc October 18, 2022 0

October 18, 2022

PRESS RELEASE

Apple introduces the powerful next-generation Apple TV 4K

The strongest Apple TV yet features the A15 Bionic chip, adds HDR10+, and brings the best of Apple to the biggest screen in the home — all at a new starting price

CUPERTINO, CALIFORNIA Apple today announced the next generation of Apple TV 4K — more powerful, entertaining, and affordable than ever, and offering impressive cinematic quality. Driven by the A15 Bionic chip that delivers faster performance and more fluid gameplay, the new Apple TV 4K features endless entertainment options for everyone to enjoy on the biggest screen in the home. HDR10+ support joins Dolby Vision on Apple TV 4K, so users can watch their favorite movies and TV shows in the best quality possible across more TVs.¹ Running tvOS, the powerful and intuitive OS for the living room, and featuring the popular Siri Remote, Apple TV 4K simplifies the way users discover and enjoy their favorite content. Its seamless integration with other Apple devices and services magically transforms the living room in different ways for the entire family, while also adding convenience as a smart home hub.

The new Apple TV 4K is available in two configurations: Apple TV 4K (Wi-Fi), which offers 64GB of storage; and Apple TV 4K (Wi-Fi + Ethernet), which offers support for Gigabit Ethernet for fast networking and streaming, Thread mesh networking protocol to connect even more smart home accessories, and twice the storage for apps and games (128GB). Customers can order the new Apple TV 4K with Siri Remote today at a new starting price of $129, with availability beginning Friday, November 4.

“Apple TV 4K is the ultimate way for Apple users to enjoy their favorite entertainment on the biggest screen in the home, and now it is more powerful than ever,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing. “The new Apple TV 4K is unlike anything else out there, given its seamless connection to other Apple devices, ease of use, and access to amazing Apple content. It offers something for everyone in the family to love.”

A Cinematic Home Theater Experience

The next generation of Apple TV 4K is an entertainment powerhouse, bringing the best video and audio capabilities to the biggest screen in the home. At the heart of the new Apple TV 4K is A15 Bionic, making the device even more powerful and energy efficient. CPU performance is now up to 50 percent faster than the previous generation, delivering greater responsiveness, faster navigation, and snappier UI animations. GPU performance is now up to 30 percent faster than the previous generation for even smoother gameplay.

Apple TV 4K now supports HDR10+, in addition to Dolby Vision, expanding rich visual quality across more TVs, producing the eye-popping details and vibrant colors intended by content creators. Users can also enjoy a home theater experience with Dolby Atmos, Dolby Digital 7.1, or Dolby Digital 5.1 surround sound for immersive audio.²

With the Siri Remote, users enjoy a touch-enabled clickpad that provides speed, fluidity, and precise control to easily navigate the simple, elegant user interface of Apple TV.³ On the Apple TV app, customers can access award-winning series and films on Apple TV+, as well as over 100,000 movies and series to buy or rent, and direct premium subscriptions to popular streaming services.

Seamless Integration with the Apple Ecosystem

Apple TV 4K works seamlessly with other Apple devices, starting with a magical setup process with iPhone and effortless control at any time with the Apple TV Remote in Control Center. The deep integration of Apple hardware, software, and services with Apple TV 4K unlocks an unparalleled experience that brings the best of the Apple ecosystem to the living room.⁴

Apple Music offers access to a catalog of over 100 million songs, expertly curated playlists, and music videos through Apple TV 4K. With original content from the most respected and beloved people in music, autoplay, time-synced lyrics, lossless audio, and immersive Spatial Audio with Dolby Atmos, Apple Music offers the world’s best listening experience.

Apple TV+ is the home of premium drama and comedy series, feature films, documentaries, and kids and family entertainment, including this year’s Oscar Best Picture winner, “CODA”; record-breaking Emmy Award winner “Ted Lasso”; hit drama “Severance”; “Shantaram,” based on the bestselling novel; and acclaimed series “Bad Sisters,” “Mythic Quest,” “Pachinko,” and many more. Viewers can also enjoy films such as “Sidney,” a documentary honoring the legendary Sidney Poitier; “Causeway,” starring and produced by Academy Award winner Jennifer Lawrence; and the holiday story “Spirited,” starring Will Ferrell, Ryan Reynolds, and Octavia Spencer. Apple TV+ also offers live sports, including “Friday Night Baseball,” and Major League Soccer matches coming in early 2023.

Apple Arcade on Apple TV 4K features award-winning premium games, with new titles and major content updates added weekly, all without ads or in-app purchases. Players can pair popular game controllers to enjoy hit titles like “NBA 2K23 Arcade Edition” and “Jetpack Joyride 2,” along with longtime favorites like “Sneaky Sasquatch,” as well as “Warped Kart Racers” with a new multiuser mode.

Apple Fitness+ is an award-winning fitness and wellness service designed to be welcoming to all users, wherever they are on their journey, and help them live a healthier day. Apple TV 4K users can enjoy the largest library of workout content in 4K Ultra High Definition with over 3,000 studio-style workouts and meditations, all led by a diverse and inclusive team of trainers. This fall, iPhone users can subscribe to and enjoy Fitness+ in the 21 countries and regions where it is available, even if they don’t have an Apple Watch. Users only need an iPhone to sign up, and can then experience Fitness+ on Apple TV, iPhone, and iPad with onscreen trainer guidance and interval timing, and estimated calories burned will be used to make progress on their Move ring. Fitness+ users with Apple Watch can take their motivation to the next level with personalized real-time metrics that display on Apple TV, iPhone, and iPad.

tvOS

This fall, new features coming to the Apple TV experience with tvOS 16 include updates to Siri that will make it even easier for customers to use their voice to control Apple TV and interact with the results.⁵ Siri on Apple TV features a complete redesign, and will be able to recognize each user’s voice, so they can easily access their movies, shows, music, games, and apps, and pick up where they left off. By using the Siri Remote and asking “What should I watch?” users can get tailored recommendations.

When wearing AirPods, users can say “Hey Siri” to search and enjoy a hands-free way to control Apple TV. Siri support on Apple TV has expanded to Chile, Finland, and South Africa, and will launch in Denmark, Luxembourg, and Singapore later this year, bringing Siri on Apple TV to 30 countries and regions.

With iCloud Shared Photo Library on Apple TV, everyone in the family will be able to enjoy everyone’s photos together on the big screen. Cross-device connectivity on Apple TV 4K will enable developers to integrate personalized experiences between their iPhone and Apple Watch apps with Apple TV.

Users can continue to enjoy SharePlay by starting a FaceTime session on iPhone or iPad and watching a TV show or movie on Apple TV to stay completely in sync — ensuring everyone catches a movie’s dramatic reveal or a show’s punchline at the same moment. With shared playback controls, including using the Siri Remote, anyone in the SharePlay session can play, pause, or jump ahead.

Apple TV 4K as a Smart Home Hub

As a home hub, Apple TV 4K securely connects to compatible smart home accessories, including HomeKit cameras, lights, shades, and more; allows the user to set scenes and control their smart home while away; and ensures that accessories can run automatically. Apple TV 4K is also an essential building block for Matter, the new smart home connectivity standard that enables a wide variety of accessories to work together seamlessly across platforms, helping to fulfill the true vision of a smart home.

When viewing a HomeKit camera, Apple TV users can control nearby accessories — such as turning on the outdoor lights — or display multiple cameras at the same time on the TV screen for a more complete view. In addition, HomeKit Secure Video uses the on-device intelligence of Apple TV 4K to privately analyze the video to detect people, animals, cars, and package deliveries.⁶

With Thread networking support, Apple TV 4K (Wi-Fi + Ethernet) connects compatible Thread-based smart home accessories reliably and securely.

Apple TV 4K and the Environment

The new Apple TV 4K is designed to minimize its impact on the environment, using nearly 30 percent less power than the previous generation while achieving more powerful performance.⁷ The efficiency gains of A15 Bionic eliminate the need for an internal fan, resulting in a more compact design and contributing to a 25 percent reduction in carbon footprint over the previous generation.

In a first for Apple TV, Apple TV 4K features 100 percent recycled gold in the plating of multiple printed circuit boards, which also include 100 percent recycled tin in the solder. The thermal module is made with 80 percent recycled aluminum, while the enclosure of the Siri Remote includes 100 percent recycled aluminum. Redesigned packaging removes the outer plastic wrap, and over 90 percent of packaging is fiber based, bringing Apple closer to its goal of completely removing plastic from all packaging by 2025. The Apple TV 4K lineup is free of mercury, BFRs, PVC, and beryllium.

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be 100 percent carbon neutral across the entire manufacturing supply chains and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will have net-zero climate impact.

Pricing and Availability

The new Apple TV 4K with Siri Remote will be available starting at $129 (US) from apple.com/store, in the Apple Store app, and at Apple Store locations. Apple TV 4K is also available through Apple Authorized Resellers and select pay TV providers.
Customers can order the new Apple TV 4K beginning today, with availability starting Friday, November 4, in more than 30 countries and regions, including the US.
The Siri Remote has the same beloved design and functionality as the previous generation, and adopts USB-C for charging. It is included with the new Apple TV 4K, or can be purchased separately for $59 (US) starting today, and is compatible with all generations of Apple TV 4K and Apple TV HD.
AppleCare+ will be available for Apple TV, providing three years of technical support and additional hardware coverage, including unlimited incidents of accidental damage protection.
Customers can try out the new Apple TV 4K at an Apple Store and have their questions answered in person. Before their visit, customers are encouraged to check apple.com/retail for information on opening hours and available services at their chosen store.
For a limited time, eligible customers who purchase a new iPhone, iPad, Apple TV, or Mac can enjoy three months of Apple TV+ and Apple Arcade for free.

About Apple Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

HDR10+ and Dolby Vision support works with compatible content in supported apps. Not all content is available in 4K, 4K HDR, HDR10+, or Dolby Vision. 4K resolution requires a 4K-capable TV.
Accessing Dolby Atmos features requires Dolby Atmos-capable devices. Not all content is available in 5.1 and 7.1 surround sound or Dolby Atmos audio. Playback quality will depend on hardware and internet connection.
Siri is not available in all countries and regions.
Apple Music, Apple TV+, Apple Arcade, and Apple Fitness+ require a subscription.
Some features will be available later this year with a tvOS update.
HomeKit Secure Video requires a supported iCloud+ plan and a home hub, such as Apple TV or HomePod mini.
Testing was done under the condition of streaming 4K movies played on Apple TV 4K with the Siri Remote from the Apple TV app.

Press Contacts

Bernadette Simpao

Apple

bsimpao@apple.com

(669) 227-9273

Apple Media Helpline

media.help@apple.com

(408) 974-2042

Apple Introduces new iPad Pros with M2 Chip

Apple Inc October 18, 2022 0

October 18, 2022

PRESS RELEASE

Apple introduces next-generation iPad Pro, supercharged by the M2 chip

The new iPad Pro features a next-level Apple Pencil hover experience, ProRes video capture, superfast Wi-Fi 6E, and powerful features in iPadOS 16

CUPERTINO, CALIFORNIA Apple today announced the new iPad Pro with the M2 chip, delivering the ultimate combination of portability, versatility, and unbelievable performance. The new iPad Pro features a next-level Apple Pencil hover experience and superfast wireless connectivity, along with the world’s most advanced mobile display, pro cameras, Face ID, Thunderbolt, and a four-speaker audio system. New features in iPadOS 16 — including Stage Manager, full external display support,¹ desktop-class apps, and Reference Mode — take pro workflows on iPad even further. Enabled by its advanced hardware and iPadOS 16, iPad Pro has an incredible ecosystem of powerful pro apps unlike any other device of its kind. The new iPad Pro is available to order starting today, and in stores beginning Wednesday, October 26.

“The next-generation iPad Pro pushes the boundaries of what’s possible on iPad, bringing even more versatility, power, and portability to the ultimate iPad experience,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Powered by the M2 chip, the new iPad Pro features incredible performance and the most advanced technologies, including a next-level Apple Pencil hover experience, ProRes video capture, superfast wireless connectivity, and powerful iPadOS 16 features. There’s nothing else like it.”

Breakthrough Performance from the M2 Chip

M2, the start of Apple’s next generation of M-series chips, brings even more breakthrough performance and capabilities to iPad Pro, with industry-leading power efficiency, a unified memory architecture, and custom technologies.

M2 features an 8-core CPU — up to 15 percent faster than M1 — with advancements in both performance and efficiency cores, and a 10-core GPU, delivering up to 35 percent faster graphics performance for the most demanding users. Combined with the CPU and GPU, the 16-core Neural Engine can process 15.8 trillion operations per second — 40 percent more than M1 — making iPad Pro even more powerful when handling machine learning tasks. The M2 chip also features 100GB/s of unified memory bandwidth — 50 percent more than M1 — and supports up to 16GB of fast unified memory, making multitasking and working with large assets even more fluid.²

The performance of M2 turbocharges even the most demanding workflows, from photographers editing massive photo libraries and designers manipulating complex 3D objects, to healthcare professionals taking advanced imaging and analysis, to gamers enjoying graphics-intensive games. The power of M2 also extends to the new media engine and the image signal processor, which combined with the advanced cameras, enable users to capture ProRes video for the first time and transcode ProRes footage up to 3x faster. This means content creators can capture, edit, and publish cinema-grade video from a single device out in the field.

A Next-Level Apple Pencil Hover Experience

Powered by the new iPad Pro and iPadOS 16, hover with Apple Pencil (2nd generation) provides a completely new dimension for users to interact with their screen. Apple Pencil is now detected up to 12 mm above the display, allowing users to see a preview of their mark before they make it. This also allows users to sketch and illustrate with even greater precision, and makes everything users do with Apple Pencil even more effortless. For example, with Scribble, text fields automatically expand when the pencil gets near the screen, and handwriting converts to text even faster. Third-party apps can also take advantage of this new feature to enable entirely new marking and drawing experiences.

Superfast Wireless Connectivity

The new iPad Pro supports the fastest Wi-Fi connections with support for Wi-Fi 6E,³ so users who need fast connections can take their demanding workflows with them everywhere. Downloads are up to 2.4Gb/s, 2x faster than the previous generation. Wi-Fi + Cellular models with 5G (sub-6GHz and mmWave⁴) now support more 5G networks around the world, so users can access their files, communicate with colleagues, and back up their data in a snap while on the go.⁵

Unmatched Pro Features Enabled by iPadOS 16

In addition to big updates to Messages, new tools in Mail and Safari, the new Weather app, and more ways to interact with photos and video with Live Text and Visual Look Up, iPadOS 16 also introduces powerful productivity features that elevate the iPad Pro experience:

Stage Manager is an entirely new multitasking experience that automatically organizes apps and windows, making it quick and easy to switch between tasks. Later this year, Stage Manager will unlock full external display support with resolutions of up to 6K, so users will be able to arrange the ideal workspace, and work with up to four apps on iPad and up to four apps on the external display.

Desktop-class apps enable new capabilities optimized for the display on iPad Pro — making apps more capable with new elements and interactions, including a consistent undo and redo, a redesigned inline find-and-replace experience, a new document menu, customizable toolbars, and the ability to change file extensions, view folder size in Files, and more.

Reference Mode enables the 12.9-inch iPad Pro with Liquid Retina XDR display to match the color requirements in workflows like review and approve, color grading, and compositing, where accurate colors and consistent image quality are critical. That means pro users, including photographers and videographers, can edit HDR images and videos with every true-to-life detail right in their hands, and cinematographers on set can preview content in a color profile that represents the final capture.

iPad and the Environment

The new iPad models are designed to minimize their impact on the environment and include 100 percent recycled gold — a first for iPad — in the plating of multiple printed circuit boards, as well as recycled aluminum, tin, and rare earth elements. All iPad models meet Apple’s high standards for energy efficiency and are mercury-, BFR-, PVC-, and beryllium-free. Redesigned packaging in the new iPad Pro eliminates the outer plastic wrap, and 99 percent of the packaging is fiber based, bringing Apple closer to its goal of completely removing plastic from all packaging by 2025.

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be 100 percent carbon neutral across the entire manufacturing supply chain and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will have net-zero climate impact.

Pricing and Availability

The new iPad Pro is available to order beginning today, October 18, at apple.com/store and in the Apple Store app in 28 countries and regions, including the US, with availability in stores beginning Wednesday, October 26.
The new 11-inch and 12.9-inch iPad Pro will be available in silver and space gray finishes with 128GB, 256GB, 512GB, 1TB, and 2TB configurations.
The 11-inch iPad Pro starts at $799 (US) for the Wi-Fi model and $999 (US) for the Wi-Fi + Cellular model; the 12.9-inch iPad Pro starts at $1,099 (US) for the Wi-Fi model, and $1,299 (US) for the Wi-Fi + Cellular model.
Apple Pencil (2nd generation), available for purchase separately, is compatible with the new iPad Pro for $129 (US).
Magic Keyboard is available in black and white for $299 (US) for the new 11-inch iPad Pro and $349 (US) for the new 12.9-inch iPad Pro, with layouts for over 30 languages.
The Smart Keyboard Folio for the new iPad Pro is available for $179 (US) for the new 11-inch iPad Pro and $199(US) for the new 12.9-inch iPad Pro.
The Smart Folio is available in black, white, and marine blue for $79 (US) for the new 11-inch iPad Pro and $99(US) for the new 12.9-inch iPad Pro.
Education pricing is available to current and newly accepted college students and their parents, as well as faculty, staff, and home-school teachers of all grade levels. The new 11-inch iPad Pro starts at $749 (US), and the 12.9-inch iPad Pro starts at $999 (US). The second-generation Apple Pencil is available for $119 (US), and the Smart Keyboard Folio is available for $159 (US) for the 11-inch iPad Pro and $179 (US) for the 12.9-inch iPad Pro. The Magic Keyboard will be available at $279 (US) for the 11-inch iPad Pro and $329 (US) for the 12.9-inch iPad Pro. For more information visit apple.com/us-hed/shop.
iPadOS 16, the powerful operating system designed specifically for iPad, will be available beginning Monday, October 24, and ships for free with the new iPad Pro. iPadOS 16 will be available as a free software update for iPad (5th generation and later), iPad mini (5th generation and later), iPad Air (3rd generation and later), and all iPad Pro models.
Customers can trade in their current iPad and get credit toward a new one. When their device has been received and verified, Apple will credit the value to their payment method.
Engrave iPad with a meaningful mix of emoji, names, initials, and numbers, all for free, available only at apple.com/store or in the Apple Store app.
Apple provides customers with a number of services in-store and online. From personalized support and advice from Apple Specialists to convenient delivery and pickup options, Apple ensures the best way to buy Apple products is from Apple Store locations and apple.com/store.

Full external display support for Stage Manager on M1 and M2 iPad models will be available in a software update later this year.
Performance is compared with previous-generation iPad Pro.
Wi-Fi 6E is not available in China mainland and Japan.
mmWave is only available in the US and Puerto Rico.
5G wireless plan and coverage required. Speeds will vary. Check with carriers for details.

Press Contacts

Cat Franklin

Apple

cfranklin3@apple.com

Juliana Frick

Apple

juliana_frick@apple.com

Apple Media Helpline

media.help@apple.com

(408) 974-2042

Apple introduces new iPad and iPad Pro Models (see intro video here!)

Dan Uff October 18, 2022 0

Early Tuesday, Apple introduced all-new iPad models with better graphics, sound, enhanced support for Apple Pencil, and the all new M2 Chip, along with a new redesigned external keyboard.

The introduction was done via YouTube. You can watch the video below.

[su_youtube url="https://youtu.be/yUKRkPKg5_U" title="YouTube URL: https://youtu.be/yUKRkPKg5_U"]

For more information, go to https://www.apple.com/

CNBC: Apple reportedly set to launch new iPad Pros in coming days

CompuScoop Staff October 17, 2022 1

Apple is set to announce a new 11-inch and 12.9-inch iPad Pro in the coming days, according to Bloomberg.

It gives Apple a chance to get even more new products on store shelves ahead of the holiday shipping season, following the fall launches of its new iPhone 14, Apple Watches and AirPods Pro. The December quarter is typically Apple’s biggest. And it may help the company boost its iPad sales, which dipped 14% during Apple’s last holiday quarter and 2% during the most recent quarter.

The new iPad will feature the M2 chip, which is the newest chip in the current MacBook Air laptop, the report said. The upgrade is the first to Apple’s iPad Pro in a year and a half and it should offer a speed boost of 20%, according to the report. But the tablets may not offer many other new features and will reportedly look the same as current models.

Bloomberg said Apple is also working on a new entry-level tablet with a USB-C port, which can provide faster charging and quicker data transfers, but it’s unclear when that will launch.

An Apple spokesperson wasn’t immediately available to comment on the report.

Via: CNBC.com