Month: April 2021

‘The Year Earth Changed’ is most-viewed Apple TV+ unscripted show

The David Attenborough nature film, "The Year Earth Changed," is the number 1 Apple TV+documentary around the world.

Premiered in time for Earth Day, "The Year Earth Changed" is a compelling documentary about the impact of the coronavirus on nature and the world as a whole.

According to Deadline, the special has topped Apple TV+ charts in the US, and globally. It premiered simultaneously in over 100 countries and reportedly is getting particularly high viewing figures in the UK, Germany, Canada, Russia, Australia, and Japan.

"The Year Earth Changed has inspired audiences globally with its story of hope," Jay Hunt, Apple's Creative Director, Europe, told Deadline. "David Attenborough's account of clearer skies, cleaner water and animals flourishing has reminded people worldwide that this year on Earth Day nature's making a comeback."

Via: AppleInsider.com

Apple to boost its advertising business

Apple now plans to add a second advertising slot, in the “suggested” apps section in its App Store search page. This new slot will be rolled out by the end of the month, according to one of the people, and will allow advertisers to promote their apps across the whole network, rather than in response to specific searches.

The expansion is the first concrete sign that Apple plans to enhance its own advertising business at the same time as it shakes up the broader $350bn digital ads industry led by Facebook and Google.

Apple’s forthcoming software update, iOS 14.5, will ban apps and advertisers from collecting data about iPhone users without their explicit consent. Most users are expected to decline to be tracked, dealing a huge blow to how the mobile advertising industry works. Apple has said the changes will improve the privacy of its users, but some critics have accused the company of hoping to boost its own fledgling advertising business.

Bernstein estimated that Apple currently earns around $2bn a year from search ads in the App Store, with 80 per cent margins. Apple also sells ads in its Stocks and News apps.

Via: Financial Times

Apple pauses in accepting new Podcasts ahead of Spring Event

In a temporary measure that could be an indication that a major change to how Podcasts function may soon arrive, Apple has stopped accepting new podcast episodes to iTunes Connect.

Rumors suggest Apple is planning to announce a premium podcast subscription as part of its “Spring Loaded” special event. While there hasn’t been any concrete evidence so far, some downtime the day before Tuesday’s events may be a sign of some behind-the-scenes work at play.

AppleInsider has discovered a new error message in the My Podcasts section of iTunes Connect… stating: “The ability to submit new shows for review is temporarily unavailable.” There was no indication of when Apple would start accepting new shows for review again.

If Apple is to launch a new paid podcast offering on Tuesday, it is unclear exactly what form it will take, but it will likely follow the same sort of pattern as other subscriptions, such as Apple News+ and Apple TV+.

Via: AppleInsider.com

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