Apple Inc on Wednesday expanded its news offerings with audio versions of stories narrated by voice actors for subscribers, a morning newscast hosted by two journalists and more access to local newspaper stories.
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Citing multiple sources, trade publication deadline reports that the movie Greyhound was the single largest opening for the Apple TV+ service, rivaling that of a normal movie box office opening weekend.
While exact numbers were not revealed, insiders claim initial viewership was in the same league as big-budget summer theatrical debuts. "Greyhound" was originally destined for the screen before the coronavirus pandemic put a kink in Sony's plans for the film. Apple acquired streaming rights to the property in May as part of a deal estimated to be worth some $70 million.
More importantly for Apple, and perhaps as designed, the blockbuster generated interest in the fledgling Apple TV+. According to sources, 30% of viewers who watched "Greyhound" were new to the subscription service.
"Greyhound's" release reportedly eclipsed other popular Apple TV+ shows including previous recordholder "Defending Jacob," a limited run series starring Chris Evans.
Portions of the article came from AppleInsider.com.
Click below to see it.
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Apple Inc has told its staff that a full return to U.S. offices will not occur before the end of the year, Bloomberg News reported on Monday, citing an internal video message.
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