Year: 2019

Source: Apple News+ Struggles to add new Subscribers

Since Apple launched its paid news app, Apple News+, in March and signed on 200,000 subscribers in 48 hours, the company has struggled to add customers, according to people familiar with the matter.

While Apple doesn’t reveal the exact numbers of News+ subscribers to publishers, the figure hasn’t increased materially from its first couple days, said the people, who asked not to be named because those details are confidential.

Subscriber growth for Apple News+ has disappointed several publishers who thought the product would bring in more revenue, the people said.

In recent months, Apple hasn’t put much marketing heft behind Apple News+, a premium product to regular Apple News, which curates top stories for iPhone and iPad owners.

Via: CNBC.com

Apple FINALLY Dumps Butterfly Keyboard in the New 16-inch MacBook Pro

Apple introduced a 16-inch MacBook Pro on Wednesday, marking a new screen size as well as a departure from the problematic “butterfly” keyboard that triggered customer complaints and drove the company to offer an extended repair program.

The issue at the center of the keyboard debacle was the mechanism under the keys. In 2015, Apple began using a butterfly mechanism to replace the previous “scissor” mechanism, which is an industry standard. This enabled a thinner laptop design, though reliability problems — including duplicate or missed key presses — continued for years… Multiple lawsuits were filed against Apple over keyboard defects, which were among several recent hardware missteps that tarnished Apple’s reputation.

The new 16-inch MacBook Pro has a new scissor-mechanism keyboard that Apple says is based on designs found on older MacBook keyboards and the Magic Keyboard bundled with current iMacs… In a side-by-side comparison with the butterfly keyboard, the new keyboard is noticeably quieter and more cushioned. As a fairly violent typist, I find the new keyboard to cushion the blows more ably. Compared with that earlier scissor-style keyboard, the new keys feel steadier, but definitely less squishy.

By: Wilson Rothman for The Wall Street Journal

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