Year: 2019

 Apple names Deirdre O’Brien as Senior Vice President of Retail and People

Cupertino, California — Apple today announced that Deirdre O’Brien is taking on new responsibilities for Apple’s retail and online stores in an expanded role as senior vice president of Retail + People, reporting to CEO Tim Cook. After five transformative years leading the company’s retail and online stores, Angela Ahrendts plans to depart Apple in April for new personal and professional pursuits.

In her expanded role, Deirdre will bring her three decades of Apple experience to lead the company’s global retail reach, focused on the connection between the customer and the people and processes that serve them. She will continue to lead the People team, overseeing all People-related functions, including talent development and Apple University, recruiting, employee relations and experience, business partnership, benefits, compensation, and inclusion and diversity.

“At Apple, we believe our soul is our people, and Deirdre understands the qualities and strengths of our team better than anyone,” said Tim Cook, Apple’s CEO. “For more than three decades, she has helped keep Apple focused on serving customers and enriching lives. She’s an exceptional leader and she’s been a vital partner to our retail teams around the world since the very beginning. I am thrilled to work alongside Deirdre in her new role, and I know our 70,000 retail employees will be, too.”

“People come to Apple to do the best work of their lives, and our retail teams show their passion every day, in every interaction, all around the world,” said Deirdre O’Brien, senior vice president of Retail + People. “It is the opportunity of a lifetime to work with, and learn from, such a talented, diverse and imaginative team. I am looking forward to this journey, and to continuing the important work of the People team in supporting all of Apple’s amazing employees.”

Apple today operates 35 online stores and 506 retail stores on five continents, staffed by teams who are dedicated to enriching lives and serving their communities. Every Apple retail store location offers innovative programs for customers, including Today at Apple, designed to unlock creativity, inspire learning and encourage connection.

“I want to thank Angela for inspiring and energizing our teams over the past five years,” said Tim Cook. “She has been a positive, transformative force, both for Apple’s stores and the communities they serve. We all wish her the very best as she begins a new chapter.”

“The last five years have been the most stimulating, challenging and fulfilling of my career. Through the teams’ collective efforts, Retail has never been stronger or better positioned to make an even greater contribution for Apple,” said Angela Ahrendts, senior vice president of Retail. “I feel there is no better time to pass the baton to Deirdre, one of Apple’s strongest executives. I look forward to watching how this amazing team, under her leadership, will continue to change the world one person and one community at a time.”

Angela Ahrendts out as Apple’s Retail Chief

According to several sources, Angela Ahrendts is out as Apple’s Retail Chief after 5 years of being in the position.

The departure of Ahrendts, Apple’s top female executive, was a surprise. But it also marks a turning point for the company and its approach to retail. Sales of the iPhone -- Apple’s biggest product line -- peaked last year, putting more pressure on Cook to find new revenue streams while experimenting with promotional pricing tactics that Ahrendts eschewed.

With smartphone demand stagnating, Apple is building new digital services and subscription businesses that don’t need a large network of retail stores as much as its consumer hardware operations. For the first time, the retail chief will also have other priorities because O’Brien will continue to lead human resources.

When Ahrendts joined Apple in 2014, she brought a luxury focus from her time running designer apparel company Burberry Group Plc. She quickly turned Apple stores into stylish showcases for the company’s high-end devices, including the Watch which was initially marketed as a luxury product, with some models costing more than $10,000.

On Tuesday, Apple said company veteran Deirdre O’Brien will replace Angela Ahrendts, who served in the role for about five years. O’Brien is the first insider tapped to run the Apple division since Ron Johnson opened the first Apple store in 2001 and left a decade later.

Additional resource: Bloomberg.com

Star Trek: Discovery and AFC Bring Record Sign-ups for CBS All Access

Deadline reports that thanks to the AFC Championship Game and the return of Star Trek: Discovery, that CBS's online service, CBS All Access, saw record number sign-ups on a single day.

CBS All Access says the weekend combo of the season two Star Trek: Discovery premiere and Sunday’s AFC Championship Game pushed new subscriber sign-ups and unique viewers to record levels.

According to CBS Interactive, CBS All Access added more subscribers in a single weekend than ever before, breaking the previous record set during the 2017 series premiere of Star Trek: Discovery by +72%. In addition, this weekend also set a new record for unique viewers on CBS All Access.

Specific numbers were not released.

“The return of our biggest original series hit, Star Trek: Discovery and this weekend’s AFC Championship Game have propelled CBS All Access to new record-breaking heights,” said Marc DeBevoise, President and Chief Operating Officer, CBS Interactive.

The AFC Championship Game marked the most streamed football game on CBS All Access to date, surpassing last year’s game by +158% in streams, +139% in time spent and +103% in average minute audience on CBS All Access platforms.

 

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